As Recycling Grows, So Does the Need for New Strategies, Technology

Kim Kisner
May 14, 2024
Business

In 1995, after graduating from the College for Creative Studies with a degree in industrial and product design and an eye toward bettering the environment, Keith Zendler founded Environmental Services of North America Inc. in Detroit.

Nearly thirty years later, the company retooled and relaunched to focus on waste management and upgraded its technology to help it expand and improve its services and expand its network of partners domestically and globally.

We interviewed founder and owner Keith Zendler to learn more.

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Q: Tell us about RecycleMax.

A: RecycleMax is a tech-based reboot of a company I founded in 1995. At that time, we had a plant in Detroit and a fleet of 14 trucks and we were focused mainly on paper and similar recyclables. We now provide the environmentally sound management of virtually all solid and liquid waste materials.

I have always been interested in sustainability from a community standpoint – in building stronger and more sustainable communities through technology. So, I sold the original recycling company in 2008 and started a civic tech company focused on designing an online community network for people and organizations to better work together. Through this company, I launched a multisided SaaS platform with the intent of improving stakeholder communication, collaboration, and engagement to help leaders solve political, health, social, environmental, and economic issues.

Eventually, I realized I could apply this technology to the recycling industry and provide businesses with robust and customized waste management programs that help them meet their sustainability goals and reduce their carbon footprint. So, RecycleMax was relaunched as a tech-based company in 2020.

We use the same technology we offer clients internally for our operations. The crux of the platform is its ability to facilitate a community network and real-time communication. We have used it to build a global network of recyclers and haulers that we can leverage for clients.

Q: How is the industry different now, than in the 1990s?

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A: There was a time when we had to push companies to recycle, and they would only do so if we could show that it either saved them money or at the very least did not incur additional expenses. That is no longer the driver. Companies are doing it now no matter what. That is a surprising shift. We work heavily in the auto industry, and I’ve been amazed at how progressive these companies are and how seriously the industry is taking environmental measures.

Adding to that, until recently, most of our recyclables were shipped overseas, and we relied on China to handle them. A lot of waste was ending up in the ocean. China shut that off and it certainly caused a disruption, but ultimately it made the industry stronger. There are more and more companies being established in the U.S. to handle these materials.

The industry has made a tremendous amount of progress, and it’s exciting.

Q: Who are some of your customers in Detroit and Southeast Michigan?

A: Union Tank Car Company, Detroit Manufacturing Systems, Fishbeck, and Piston Automotive to name a few.

Q: In your experience, what are the challenges companies face with recycling?

A: Education and incentivization. Employees often need to be trained in why and how to recycle and handle their waste materials. It’s also vitally important for individuals to understand the difference they are making. Providing that data offers motivation to continue the momentum toward success.

Q: What are the biggest challenges you see that businesses have with waste management?

A: Participation is probably the biggest challenge. Companies need all employees on board. Training and education are critical to a successful recycling program. There is still a lot of work to do in getting people to take recycling seriously.

Plastic is another big challenge for the industry. There are types of plastics that are not commonly recycled due to the unique resins involved. It can become difficult for companies to manage this.

Trucking and logistics are a challenge as well. Transportation costs can be the biggest component when it comes to recycling.

Q: What are the biggest opportunities?

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A: I think there is a massive global opportunity in recycling. And by applying technology, the potential to streamline efficiencies is huge.

I never thought I’d be in recycling for over thirty years, but It’s a wonderful industry. It feels good to be able to help businesses meet their recycling and waste management goals and do their part to better the environment.

Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Kim Kisner

With over 25 years of experience in the development and execution of strategic branding, content planning, and copywriting for brands such as Gatorade, Ford Motor Company, and Under Armour, and published by SEEN Magazine, The Jewish News, and countless health and lifestyle journals and blogs, Kim helps companies, brands, and people tell their stories.

More From SBN Detroit

The Growing Role of Refill Shops

October 15, 2024 No Comments

The concept of refilling containers to reduce plastic waste and promote sustainability is taking hold in many forms. From pop-ups to brick-and-mortar, Refill Shops, known as refilleries, are becoming more prevalent. To find out more about the industry, SBN Detroit interviewed three local business owners: Corey Thompson, founder of Red Oak Refillery with installations in two locations; Jessica Cichowlas, owner of BYOC with brick-and-mortar locations in Ann Arbor and Plymouth, and Ashby Cummings, owner of MI-Fillosophy in Plymouth. Q: Why a refillery? Thompson: The inspiration for Red Oak Refillery came from my time working at Mama Suds, a brand focused on natural household cleaners. By 2021, we were seeing that roughly 30% of Mama Suds’ wholesale sales were directed to refilleries, predominantly on the East and West coasts. This made it clear that there was a need for refill services in other areas as well. 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USGBC: Strategies, Challenges in Designing Environmentally Responsible Buildings

October 8, 2024 No Comments

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Phinia’s Twin Focus: Efficiency Today and a Carbon-Free Future

October 1, 2024 No Comments

Based in Auburn Hills, Mich., Phinia (NYSE: PHIN) is a publicly traded company spun off from BorgWarner in July 2023 that is dedicated to advancing sustainable mobility solutions. It specializes in fuel systems, electrical systems, alternative fuel technologies, and aftermarket products, Phinia aims to enhance fuel efficiency, reduce emissions, and help drive the transition to cleaner, low-carbon fuels. SBN Detroit interviewed Todd Anderson, Phinia’s Chief Technology Officer, to explore the implementation of alternative fuel systems and their real-world applications. Q: Phinia has allocated 78% of its research and development to fuel efficiency and alternative fuel technologies and 30% of that to zero- and low-carbon fuel systems. Can you tell us more about this initiative? A: We are committed to driving efficiencies today while moving toward a carbon-neutral and ultimately carbon-free future. 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Green Goals in Higher Education

September 23, 2024 No Comments

In May, Edna Lorenz, PE, CEM, LEED AP, took on the role of Director of the Office of Campus Sustainability at Wayne State University. Previously, she served as the Energy Director at Corewell Health (formerly Beaumont Health), where she led a comprehensive energy and carbon reduction program across 22 hospitals. Before Corewell Health, Lorenz was a senior associate at Environmental Systems Design (now Stantec) in Chicago, managing LEED certification projects, energy audits, and renewable energy analysis. Here, she discusses the role, priorities, and future of sustainability at the university with SBN Detroit. Q: What led you to your current position? A: I am a mechanical engineer by training, having graduated from the University of Michigan. My first job out of college was with an engineering firm where I focused on energy and sustainability consulting for commercial buildings, with a specialization in the LEED green building rating system. 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A: Stormwater management is a significant issue in Midtown, where urban flooding has occurred. It’s a priority for us and our neighbors to explore ways to reduce runoff and prevent future flooding events. One of our major initiatives is to reduce hardscape and install more bioswales on campus as well as plant more trees and native vegetation. This will help reduce runoff and absorb more water onsite. A couple of examples of the progress we have made include installing permeable pavers on Anthony Wayne Drive in front of the residence hall as well as annual tree planting volunteer events with the Green Warrior student organization and our grounds crew. Q: What are the sustainable practices unique to the urban built environment? A: Being in an urban environment has its advantages. We have access to public transportation, and students and faculty can easily walk or bike to local amenities, which reduces fossil fuel emissions and the immense energy and materials needed to build private vehicles. However, challenges like air quality and urban heat islands also exist, but our campus has over 2,000 trees to help combat these issues, and we’ve been recognized as a Tree Campus by the Arbor Day Foundation, which we are very proud of. Our goal is to serve as a model for urban sustainability for other organizations and institutions of higher education. Q: How are students, faculty, and staff involved in sustainability efforts at Wayne State? A: Students are heavily involved. In addition to the Green Warriors and compost program, we work with our academic partners to identify

Michigan Center for Freshwater Innovation: Tackling Michigan’s Water Challenges

September 17, 2024 No Comments

The Michigan Center for Freshwater Innovation (MCFI) was created through a partnership between the University of Michigan, Michigan State University, and Wayne State University to address diverse freshwater challenges in Southeast Michigan and across the state. Recent initiatives include developing nature-based solutions, promoting regional water planning, and improving stormwater infrastructure in Southeast Michigan, aiming to position the state as a leader in freshwater innovation and economic growth. SBND spoke with Curt Wolf, managing director at the University of Michigan Urban Collaboratory and managing director of MCFI about its projects, challenges, and vision. Q: What inspired the creation of the Michigan Center for Freshwater Innovation, and how did it come about? A: The Michigan Center for Freshwater Innovation was conceived through a collaborative effort led by the University of Michigan, Michigan State University, and Wayne State University. 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The region’s water systems, some of which are nearly 150 years old, were developed incrementally over time, adding to the complexity of addressing modern challenges. At the same time, there are portions of the state where groundwater resources are stressed, particularly in central areas of the state. Michiganders sometimes feel that we have unlimited water sources and that isn’t always the case. Q: What are the barriers to improving water management, and how can they be overcome? A: There are a

Reducing Carbon Footprint Across Global Operations

September 9, 2024 No Comments

BorgWarner is a global automotive supplier that delivers mobility products to the market including turbochargers, electric transmissions, lithium iron phosphate (LFP) batteries, thermal management solutions, and more. Headquartered in Auburn Hills, Mich., BorgWarner operates in 21 countries with 82 locations and 40,000 employees. We interviewed Dr. Volker Wang, BorgWarner’s president and general manager of Turbos and Thermal Technologies, about the company’s work to reduce the company’s carbon footprint across several initiatives. Q: Given the sheer magnitude of your operations, how are sustainability practices translated and executed toward the goal of a 35% reduction in Energy Intensity? A: To be clear, BorgWarner doesn’t have an energy intensity reduction goal set. We have absolute GHG reduction goals. We’ve set specific sustainability goals to become carbon neutral by 2035 for Scope 1 and 2 emissions. We aim for an 85% reduction by 2030, based on our 2021 baseline, and a 25% reduction for Scope 3 emissions, based on our 2021 baseline. There are several initiatives in place to achieve this. First, we’ve developed a decarbonization toolbox that provides tailored recommendations to our facility leaders on reducing CO2 emissions. This toolbox is adaptable to different regions and processes, helping reduce energy use and identify opportunities for renewable energy generation. We’ve implemented smart metering across our facilities to measure real-time consumption of natural gas and electricity. This allows us to track energy usage more accurately and make necessary adjustments to meet our goals. We’ve integrated CO2 reduction and sustainability targets into our bonus and incentive system. To gauge our sustainability performance, BorgWarner conducts materiality assessments based on feedback from various stakeholders and aligns its efforts with global ESG reporting initiatives, such as those from the AIAG (Automotive Industry Action Group). The company operates in a decentralized manner, empowering its global locations to make decisions and act on sustainability priorities that align with local needs. Q: What are the biggest challenges? A: The company has set clear sustainability targets and has mechanisms in place to support the achievement of those targets. However, even with the best-laid plans and intentions, we cannot predict or control the future. Many variables in play could alter circumstances, all around the world. That’s why it’s imperative to remain agile and flexible. Q: How do you measure and manage your supply chain’s carbon footprint and ensure compliance regarding their efforts around sustainability? A: In March we partnered with Manufacture 2030 – a decarbonization software provider. We use M2030 to track and manage our supplier’s CO2 emissions. Our suppliers use the software to report their emissions to us and gain access to best practices on how to reduce emissions. This tool is essential for monitoring and managing our suppliers’ progress. We incentivize our suppliers to set emissions reduction targets for themselves and their supply base by assigning points on our supplier scorecard, which is a major factor in deciding which suppliers are awarded business. Q: How does sustainability impact product design? A: This is an important question. There is so much related to product design. We are using software to show in real time to our designers what the CO2 footprint outcome will look like. This helps at the earliest stages to optimize the products. Our Design for Sustainability workstream is actively working to build processes into our design protocols to ensure maximum use of green materials, where feasible. Circularity is a big topic for us when it comes to battery packs and other materials. We look for second-life options in different applications. In short, we are utilizing engineering-driven initiatives that help to reduce CO2 from our product designs. Q: How is water management approached? A: We approach it at the local level. We conducted risk assessments in all of our facilities, and 14 are in the high or extremely high usage categories which is roughly 17% of our facilities worldwide, so we are putting initiatives in place where needed. For example, one of our facilities in New York has implemented a reverse osmosis process to treat wastewater instead of using soft water. This change is expected to decrease water discharge by approximately 7,500 gallons per day. Q: Are electric and hybrid vehicle sales growing at a pace that’s aligned with decarbonization goals? A: It’s not a secret the industry’s transition to electric vehicles is not trending at the rate expected. The industry is undergoing an unprecedented time of change. We provide a range of engines—combustion, hybrid, and electric—to meet our customers’ evolving needs during this transition. In 2023, 87% of our revenue was generated from EV and emissions-reducing combustion and hybrid products, including $2 billion in eProduct sales, marking a strong step forward toward decarbonization, though there’s still more ground to cover. Q: What are best practices you think other automotive suppliers can employ? A: It all starts with a mindset — focusing on doing what is right and addressing urgent challenges head-on. Taking real, tangible actions that drive improvements is far more impactful than simply producing reports. One key tool for us has been the Decarbonization Toolbox, which offers practical strategies that have been instrumental in helping our facilities start their sustainability journey. I think it’s critical to implement the same improvements within operations that are expected from suppliers. It has not been difficult to motivate our teams to participate. I think people want to be involved in this and they want to do the right thing. Seeing positive outcomes has motivated our employees to do more at a local level as well. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.