As Recycling Grows, So Does the Need for New Strategies, Technology

Kim Kisner
May 14, 2024
Business

In 1995, after graduating from the College for Creative Studies with a degree in industrial and product design and an eye toward bettering the environment, Keith Zendler founded Environmental Services of North America Inc. in Detroit.

Nearly thirty years later, the company retooled and relaunched to focus on waste management and upgraded its technology to help it expand and improve its services and expand its network of partners domestically and globally.

We interviewed founder and owner Keith Zendler to learn more.

Q: Tell us about RecycleMax.

A: RecycleMax is a tech-based reboot of a company I founded in 1995. At that time, we had a plant in Detroit and a fleet of 14 trucks and we were focused mainly on paper and similar recyclables. We now provide the environmentally sound management of virtually all solid and liquid waste materials.

I have always been interested in sustainability from a community standpoint – in building stronger and more sustainable communities through technology. So, I sold the original recycling company in 2008 and started a civic tech company focused on designing an online community network for people and organizations to better work together. Through this company, I launched a multisided SaaS platform with the intent of improving stakeholder communication, collaboration, and engagement to help leaders solve political, health, social, environmental, and economic issues.

Eventually, I realized I could apply this technology to the recycling industry and provide businesses with robust and customized waste management programs that help them meet their sustainability goals and reduce their carbon footprint. So, RecycleMax was relaunched as a tech-based company in 2020.

We use the same technology we offer clients internally for our operations. The crux of the platform is its ability to facilitate a community network and real-time communication. We have used it to build a global network of recyclers and haulers that we can leverage for clients.

Q: How is the industry different now, than in the 1990s?

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A: There was a time when we had to push companies to recycle, and they would only do so if we could show that it either saved them money or at the very least did not incur additional expenses. That is no longer the driver. Companies are doing it now no matter what. That is a surprising shift. We work heavily in the auto industry, and I’ve been amazed at how progressive these companies are and how seriously the industry is taking environmental measures.

Adding to that, until recently, most of our recyclables were shipped overseas, and we relied on China to handle them. A lot of waste was ending up in the ocean. China shut that off and it certainly caused a disruption, but ultimately it made the industry stronger. There are more and more companies being established in the U.S. to handle these materials.

The industry has made a tremendous amount of progress, and it’s exciting.

Q: Who are some of your customers in Detroit and Southeast Michigan?

A: Union Tank Car Company, Detroit Manufacturing Systems, Fishbeck, and Piston Automotive to name a few.

Q: In your experience, what are the challenges companies face with recycling?

A: Education and incentivization. Employees often need to be trained in why and how to recycle and handle their waste materials. It’s also vitally important for individuals to understand the difference they are making. Providing that data offers motivation to continue the momentum toward success.

Q: What are the biggest challenges you see that businesses have with waste management?

A: Participation is probably the biggest challenge. Companies need all employees on board. Training and education are critical to a successful recycling program. There is still a lot of work to do in getting people to take recycling seriously.

Plastic is another big challenge for the industry. There are types of plastics that are not commonly recycled due to the unique resins involved. It can become difficult for companies to manage this.

Trucking and logistics are a challenge as well. Transportation costs can be the biggest component when it comes to recycling.

Q: What are the biggest opportunities?

A: I think there is a massive global opportunity in recycling. And by applying technology, the potential to streamline efficiencies is huge.

I never thought I’d be in recycling for over thirty years, but It’s a wonderful industry. It feels good to be able to help businesses meet their recycling and waste management goals and do their part to better the environment.

Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Kim Kisner

With over 25 years of experience in the development and execution of strategic branding, content planning, and copywriting for brands such as Gatorade, Ford Motor Company, and Under Armour, and published by SEEN Magazine, The Jewish News, and countless health and lifestyle journals and blogs, Kim helps companies, brands, and people tell their stories.

More From SBN Detroit

Navigating Sustainability in Commercial EVs

December 17, 2024 No Comments

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Safe Water Engineering – Tackling Water Safety in Southeast Michigan

December 10, 2024 No Comments

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Beacon Manufacturing – Supporting LEV Innovation at Newlab

December 3, 2024 No Comments

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Technology-Driven Air Quality Monitoring Gains Traction in Detroit

November 26, 2024 No Comments

JustAir, a Detroit-based startup cofounded by Darren Riley leverages data and technology to provide hyperlocal air quality insights, largely in urban areas. By deploying a network of air monitors, JustAir delivers real-time data that communities, policymakers, and environmental justice groups can use to push for meaningful action. With funding from initiatives that include Google for Startups Black Founders Fund, the company is building systems that aim to transform how cities like Detroit manage air quality challenges. SBN Detroit interviewed Riley to learn about the broader implications of air quality monitoring, the challenges of implementing these systems, and how accessible data can drive public health improvements and policy changes. Q: Why is air quality monitoring critical in urban environments like Detroit? A: Detroit has a history of industrial pollution and high traffic volumes, especially in areas like Southwest Detroit, where I live. 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Shaping the Future: U-M’s First Vice Provost for Climate Action

November 19, 2024 No Comments

This month, Shalanda Baker began her role as the University of Michigan’s inaugural Vice Provost for Sustainability and Climate Action. In this role, she will lead U-M’s interdisciplinary efforts on sustainability, focusing on integrating environmental topics into academic curricula, fostering critical research, and advancing the university’s sustainability goals. Previously, Baker served as the Director of the Office of Energy Justice and Equity at the U.S. Department of Energy, where she focused on advancing energy justice initiatives. With a background in law, energy policy, and environmental equity, she is also known for her academic work and advocacy for integrating justice into energy policy. SBN Detroit spoke with Baker to learn more about her vision, goals, challenges, and the collaborative approach she plans to bring to this new role. Q: As the first person to hold this new position, how do you envision setting the foundation? 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I’m meeting with other university leaders in similar roles, and I’ve spoken at places like the University of Texas and Arizona State to learn how they approach sustainability. No university can tackle this alone, and we’ll benefit from building on each other’s work. We also need strong partnerships with state government and local leaders; these relationships will be crucial to achieving our goals. Q: To that end, U-M is part of the University Research Corridor with WSU and Michigan State. What does your future work look like here, and how do you think U-M’s efforts impact this larger initiative? A: I’m excited to engage deeply with the University Research Corridor (URC). President Ono is committed to ensuring U-M is an active collaborator. Climate and sustainability are areas where we can work together effectively, especially with the influx of investment dollars Michigan is seeing for climate-related projects. The URC offers a platform for a coordinated approach, allowing us to make a more substantial impact across the state and lead in this area. Q: How will the university’s Innovation District in Detroit factor into U-M’s sustainability and climate action goals? Could this space serve as a model for sustainable urban development? A: The Innovation District in Detroit is a promising opportunity, though it’s still in the early stages. Detroit is undergoing incredible changes, and with my background in energy justice, I’m very interested in how this district can address both environmental and socioeconomic challenges. This area could become a prime example of how clean energy initiatives can drive economic and social transformation in cities that have historically faced challenges.

Ecosphere Organics on Advancing Sustainable Biorefining

November 12, 2024 No Comments

Ecosphere Organics, cofounded by Brittanie Dabney, is focused on innovating within the sustainable biorefining industry. By leveraging advanced technologies, including artificial intelligence, the company aims to address critical challenges in resource recovery and material processing. The goal is to simplify the biorefining process, enabling companies to focus on developing sustainable end products rather than managing complex material recovery operations. Ecosphere is finalizing logistics and has run pilot programs, working toward launching with clients. SBN Detroit interviewed Dabney to learn more about the mission and technology behind Ecosphere Organics, the challenges it faces, and the opportunities she sees within the industry. Q: What is the driving force behind Ecosphere Organics, and what key problems does it aim to address? A: Our driving force is the urgent need to reduce the environmental impact of food and organic waste. Our goal is to help companies transition toward sustainable production practices by diverting valuable food waste from landfills and giving it a new purpose. Today, food waste is often simply discarded or composted, but there are many untapped opportunities to extract value from it. By refining food waste into components that can be used in industries like textiles, packaging, and bio-based chemicals, we can give companies the tools to be more sustainable while contributing to a circular economy. Q: What do these applications look like? A: Today, we focus primarily on pre-consumer waste, meaning clean food waste from sources like restaurant kitchens. This includes citrus peels, eggshells, coffee grounds—essentially, anything that hasn’t been contaminated by being on someone’s plate. By working with clean streams of waste, we can efficiently sort and sterilize the materials, which makes them ideal for biorefining. Take banana peels, for example. We can extract natural pigments from these peels, which can be used as dyes in the textile industry. Fibers from the banana stems can serve as fillers to reduce plastic content in consumer goods, and food-based fibers are also being explored as eco-friendly options in packaging. Right now, we’re focusing on converting food waste into powders that can be further refined for green chemicals, substrates for fermentation processes, or even bio-based fertilizers. Our approach is about seeing the full lifecycle of organic waste and giving it renewed purpose. Q: What work have you done to date? A: We officially launched in March 2024, and our early work has been focused on refining recipes for our material blends, bioplastics, and processes to scale. Right now, we’re working on logistics – figuring out how to streamline the collection of food waste suitable for urban areas, how to efficiently transport it to our location, and how to make it as easy as possible for food suppliers to collaborate with us. To that end we will be participating in a pilot program with Orange Sparkle Ball and Intermode, where there will be an autonomous robot to collect waste in Corktown and transport it to Ecosphere. By reducing reliance on diesel fuel trucks, this approach lowers emissions and makes the entire lifecycle of our raw materials more sustainable and cost-effective. Collecting waste locally not only supports a more efficient supply chain but also allows more businesses to join the bioeconomy in a sustainable way. Q: How do you leverage AI and how does this technology optimize the process? A: The biggest opportunity lies in scalability and efficiency. Advanced technology and AI will allow us to optimize everything from waste collection and processing to customized material selection. With these tools, we can better predict waste volumes, design adaptable systems, and improve the quality of the materials produced. AI in biorefining enables smarter, more sustainable processes that can be replicated across various regions and industries, supporting a broader shift toward a circular economy. AI also plays a role in educating companies. We can recommend specific applications for raw materials, such as high-quality pigments, bio-based fertilizers, or even bioplastics. AI will help predict material demand and recovery rates, which allows us to guide companies toward the best ways to integrate sustainable materials into their products. Our platform will also serve as a resource for companies involved in R&D or prototyping, providing valuable data on material properties and potential applications. Q: What are some of the biggest technological challenges you face? A: One major challenge is creating processing systems flexible enough to handle diverse organic waste streams. For example, different types of citrus peels—like oranges, lemons, and limes—often need to be manually separated before continuing the refining process. Designing a system that can automatically adjust to these varying feedstocks is complex, but we’re actively working on solutions. Another challenge is the inherent variability in organic waste itself. Restaurants source ingredients from different locations, resulting in diverse nutrient profiles. Designing systems that can consistently process this range of materials while maintaining the quality of the end product is a technical hurdle. Finally, ensuring the quality of our end materials is crucial. Integrating data into our platform to monitor and adapt our systems will be essential to maintaining the high standard we are aiming for across all processing operations. Q: Are there specific partnerships or collaborations in Southeast Michigan that you’re working on? A: We’ve built partnerships with local restaurants, food service providers, urban farms and composters such as Sanctuary Farms. We also collaborate with other tech providers like Orange Sparkle Ball for waste collection solutions. Additionally, we’ve partnered with educational institutions and nonprofits like Make Food Not Waste, Black Tech Saturdays, Wayne State University, and the College for Creative Studies. For example, during Detroit’s Month of Design, we hosted “Waste to Wonder,” a community-centered and educational event where artists used pigments derived from food waste to create art. We’re also hoping to work more closely with the City of Detroit and other municipalities, with the goal of integrating our biorefining systems into broader sustainability strategies. Q: What obstacles do companies face in adopting sustainable biorefining, and how do you help overcome them? A: One major obstacle is the perception that sustainable practices are prohibitively expensive or difficult to