As Recycling Grows, So Does the Need for New Strategies, Technology

Kim Kisner
May 14, 2024
Business

In 1995, after graduating from the College for Creative Studies with a degree in industrial and product design and an eye toward bettering the environment, Keith Zendler founded Environmental Services of North America Inc. in Detroit.

Nearly thirty years later, the company retooled and relaunched to focus on waste management and upgraded its technology to help it expand and improve its services and expand its network of partners domestically and globally.

We interviewed founder and owner Keith Zendler to learn more.

Q: Tell us about RecycleMax.

A: RecycleMax is a tech-based reboot of a company I founded in 1995. At that time, we had a plant in Detroit and a fleet of 14 trucks and we were focused mainly on paper and similar recyclables. We now provide the environmentally sound management of virtually all solid and liquid waste materials.

I have always been interested in sustainability from a community standpoint – in building stronger and more sustainable communities through technology. So, I sold the original recycling company in 2008 and started a civic tech company focused on designing an online community network for people and organizations to better work together. Through this company, I launched a multisided SaaS platform with the intent of improving stakeholder communication, collaboration, and engagement to help leaders solve political, health, social, environmental, and economic issues.

Eventually, I realized I could apply this technology to the recycling industry and provide businesses with robust and customized waste management programs that help them meet their sustainability goals and reduce their carbon footprint. So, RecycleMax was relaunched as a tech-based company in 2020.

We use the same technology we offer clients internally for our operations. The crux of the platform is its ability to facilitate a community network and real-time communication. We have used it to build a global network of recyclers and haulers that we can leverage for clients.

Q: How is the industry different now, than in the 1990s?

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A: There was a time when we had to push companies to recycle, and they would only do so if we could show that it either saved them money or at the very least did not incur additional expenses. That is no longer the driver. Companies are doing it now no matter what. That is a surprising shift. We work heavily in the auto industry, and I’ve been amazed at how progressive these companies are and how seriously the industry is taking environmental measures.

Adding to that, until recently, most of our recyclables were shipped overseas, and we relied on China to handle them. A lot of waste was ending up in the ocean. China shut that off and it certainly caused a disruption, but ultimately it made the industry stronger. There are more and more companies being established in the U.S. to handle these materials.

The industry has made a tremendous amount of progress, and it’s exciting.

Q: Who are some of your customers in Detroit and Southeast Michigan?

A: Union Tank Car Company, Detroit Manufacturing Systems, Fishbeck, and Piston Automotive to name a few.

Q: In your experience, what are the challenges companies face with recycling?

A: Education and incentivization. Employees often need to be trained in why and how to recycle and handle their waste materials. It’s also vitally important for individuals to understand the difference they are making. Providing that data offers motivation to continue the momentum toward success.

Q: What are the biggest challenges you see that businesses have with waste management?

A: Participation is probably the biggest challenge. Companies need all employees on board. Training and education are critical to a successful recycling program. There is still a lot of work to do in getting people to take recycling seriously.

Plastic is another big challenge for the industry. There are types of plastics that are not commonly recycled due to the unique resins involved. It can become difficult for companies to manage this.

Trucking and logistics are a challenge as well. Transportation costs can be the biggest component when it comes to recycling.

Q: What are the biggest opportunities?

A: I think there is a massive global opportunity in recycling. And by applying technology, the potential to streamline efficiencies is huge.

I never thought I’d be in recycling for over thirty years, but It’s a wonderful industry. It feels good to be able to help businesses meet their recycling and waste management goals and do their part to better the environment.

Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Kim Kisner

With over 25 years of experience in the development and execution of strategic branding, content planning, and copywriting for brands such as Gatorade, Ford Motor Company, and Under Armour, and published by SEEN Magazine, The Jewish News, and countless health and lifestyle journals and blogs, Kim helps companies, brands, and people tell their stories.

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April 9, 2025 No Comments

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Rethinking Water in a Changing Climate

April 1, 2025 No Comments

Ann Arbor, Michigan-based LimnoTech is an environmental science and engineering firm with more than 50 years of experience with water-related issues. The firm works with public agencies, private industry, and nonprofit organizations to provide science-driven solutions to complex water challenges. SBN Detroit interviewed Brendan Cousino, PE, Principal and Senior Civil & Environmental Engineer at LimnoTech, to discuss the region’s most pressing water infrastructure challenges and where he sees the biggest opportunities for improvement. Q: What is the impetus behind LimnoTech? A: LimnoTech was founded by graduate students at the University of Michigan over 50 years ago. At the time, the country was just beginning to grapple with water pollution and how to treat contaminated waterways. This was also the early age of computing, and the founders began using computer-based modeling to better understand and solve environmental problems. 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Sustainability in Real Estate: CBRE’s Strategy for a Lower-Carbon Future

March 25, 2025 No Comments

With roots tracing back to 1906, CBRE is a global real estate services firm specializing in property sales, leasing, financing, facilities and property management, valuations, investment management, and development across various industries. With a strong presence in Detroit and Southeast Michigan, the company plays a key role in shaping the region’s commercial real estate landscape. SBN Detroit interviewed Tommy Bledsoe, Senior Sustainability Specialist at CBRE, about the company’s sustainability strategy, the hurdles in decarbonizing real estate, and the trends shaping the future of sustainable property management. Q: How does CBRE approach sustainability? A: CBRE’s goal is to create long-term value for the company and its clients by accelerating sustainability initiatives. This commitment extends across CBRE’s operations as well as the properties it manages and develops. The company has set a net-zero greenhouse gas emissions target by 2040, covering corporate operations, real estate management and development, and supply chain activities. Since most of these emissions come from properties managed on behalf of clients, CBRE’s success depends on strong collaboration. To meet this challenge, CBRE has built end-to-end sustainability capabilities that help the company and its clients transition toward a lower-carbon future. Since 2019, we’ve reduced absolute emissions by 18 percent across Scopes 1, 2, and 3. Q: CBRE has set ambitious sustainability targets, but what are the biggest challenges in reducing emissions across managed properties and assets? A: One of the biggest challenges is the need for partnerships with property owners. While CBRE plays a key role in managing properties, major sustainability investments and operational changes require approval from the building owners themselves. To address this, CBRE takes a consultative approach, helping guide decision-making with data-driven recommendations that align financial benefits with sustainability outcomes. By demonstrating how sustainability investments enhance asset value and operational efficiency, the company works to gain buy-in from property owners and support long-term emissions reductions. Q: With nearly 97 percent of CBRE’s total emissions coming from property management and development, what strategies are in place to address and decarbonize these areas? A: Since 2019, CBRE has reduced emissions across property and facility management by focusing on four core areas: Maximizing resource efficiency through energy efficiency projects Expanding the adoption of renewable energy Reducing reliance on fossil fuels through electrification Decarbonizing the supply chain by working closely with vendors CBRE has also strengthened its sustainability capabilities through strategic partnerships. The company has a global collaboration with Deepki, a leader in ESG data management, and has expanded its renewable energy expertise by acquiring NRG’s renewable business. Additionally, CBRE is investing in learning and development programs to ensure employees – especially those outside of sustainability roles – have the knowledge needed to effectively advise clients. Q: Many companies struggle to balance sustainability goals with financial concerns. How does CBRE demonstrate the business case for sustainability to property owners and investors? A: We discuss the financial benefits of sustainability with our clients frequently, and the data consistently shows that sustainability investments are good for business. Buildings that incorporate sustainability measures tend to generate higher operating income, with many commanding an increase in rental premiums of up to four percent in the office sector. Additionally, these properties operate more efficiently, leading to lower utility and maintenance costs. Market demand is also increasing. A CBRE survey of office occupiers found that 66 percent of tenants prioritize sustainable building features, making it the most commonly cited amenity preference. Properties with strong sustainability credentials also tend to resell at higher values, making sustainability a key differentiator in long-term asset performance. CBRE works closely with clients to provide data-driven insights and present projects that align both financial and environmental benefits. Q: What industries or property types present the biggest challenges for sustainability initiatives, and how does CBRE tailor solutions to different clients? A: The biggest challenge isn’t necessarily the type of property, but rather the lease structure. Industrial and retail properties, for example, often operate under triple-net leases, where tenants – not property owners – are responsible for utility costs. This creates a scenario where landlords may hesitate to invest in sustainability upgrades if tenants receive most of the financial benefits. As a property manager, CBRE sits at the nexus between owners and tenants, putting the company in a unique position to bridge this gap. We work to align interests by educating tenants on green initiatives, offering sustainability services that collect and analyze utility data, and identifying mutually beneficial sustainability projects. By facilitating collaboration, CBRE helps landlords and tenants find common ground on sustainability investments. Q: Speaking of collaboration, how does CBRE work with suppliers, contractors, and municipalities to ensure sustainable building practices? A: CBRE’s sustainability efforts extend beyond property owners and occupiers to include suppliers, contractors, and industry organizations. The company is an active member of industry groups such as the U.S. Green Building Council and the Building Owners and Managers Association. Additionally, CBRE enforces a supplier code of conduct that ensures vendors align with socially and environmentally responsible commitments. Q: Many older buildings were not designed with energy efficiency in mind. What strategies does CBRE use to retrofit and modernize legacy properties? A: Retrofitting existing buildings is a major focus, particularly since an estimated 80 percent of today’s buildings will still be in use by 2050. Achieving a sustainable built environment requires upgrading these properties rather than relying on new construction alone. We begin by assessing a building’s baseline performance, using software tools to analyze energy consumption and model potential retrofit pathways. Engineers conduct on-site evaluations to identify efficiency opportunities, and findings are compiled into asset-specific sustainability action plans. Q CBRE operates globally. How do sustainability priorities and challenges differ across regions, specifically Southeast Michigan? A: We see a lot of regional differences and nuances. Regulations vary by region, and in Southeast Michigan, local policies play a key role in driving sustainability efforts. Both Detroit and Ann Arbor have energy and water benchmarking policies, requiring properties of a certain size to report consumption data. While benchmarking is common nationwide, some cities and states