Restoring Detroit’s Tree Canopy
Detroit was once known as the “city of trees,” but disease, invasive insects, and budget cuts over time have decimated our area’s distinctive tree canopy. But efforts are underway to replenish trees while also providing job training, green spaces, education, and community engagement. On Oct. 31, 2024, Sustainable Business Network Detroit hosted an informative discussion sponsored by the Fred and Barbara Erb Family Foundation regarding these efforts and how restoring tree canopy benefits individuals, neighborhoods, businesses, and the economy. The panelists were: Lionel Bradford, president and executive director, Greening of Detroit, a nonprofit focused on enhancing the quality of life for Detroiters by planting trees, providing job training, and involving youth in the education of the natural environment. It involves Detroiters in the process through community engagement, green spaces, education, and jobs. Maureen Donohue Krauss, president and CEO, Detroit Regional Partnership. DRP works to serve as a single point of contact for information, connection to services, incentives, and data for businesses who want to locate or expand in the 11-county Southeast Michigan Region. Robert Riney, president and CEO, Henry Ford Health, and leader of HFH’s $4 billion Destination: Grand initiative. The project includes a $2.2 billion expansion of HFH’s Detroit campus anchored by a new state-of-the-art hospital facility that will span 1.2 million square feet. It includes a 20-story patient tower, with three floors dedicated to providing intensive inpatient physical medicine and rehabilitation in partnership with the Shirley Ryan AbilityLab and its own Central Energy Hub, making it one of the largest fully electric-capable hospitals in the country. The event was moderated by Terry Barclay, president and CEO of Inforum, and chair of SBN Detroit. Some of the takeaways: The case for tree canopy Lionel: Growing up in Southeast Louisiana – which is very hot – you quickly learn the value of a tree. It’s also a sportsman’s paradise – We did a lot of hunting, fishing, and camping, and I developed a great appreciation for the environment and its value. I also love people. The work that we do is about people at the end of the day, so when we do this work it’s to build community and neighborhoods. We try our very best – changing landscapes and lives is our motto. When someone has been incarcerated for 20 years and needs a second chance, they can come through your program – the Detroit Conservation Corps – and they can be trained and support their families. You can train people to put trees in the ground and maintain them. Maureen: Part of my role is to inform people that economic development is more than just a new factory in your town, more than just a tax abatement. It’s creating an environment that both people and companies want to be in. Sixty percent of our projects are from international companies – when people come here for the first time, they have expectations of what a first-class city looks like… Think about Paris and its phenomenal tree canopies. People want that here. I did a little research before this event: Homes with trees sell two days faster and for 15% more than homes without. Tree value increases with age – the cost of trees has 100% payback. Three properly placed trees can reduce air conditioning by 56% and reduce home heating bills by 10% by serving as a windbreak. Bob: You may think what does a healthcare system have to do with tree canopies? HFH is absolutely committed to increasing the health of communities – the role that hospitals and doctors play is about 20%. We don’t underestimate the power of that 20%, but true health – meaning how long people will live and have a high-value life – is a partnership of healthcare, policy, and environmental factors – which are huge. You may have seen that the biggest determinant of your health is the ZIP Code that you live in. You need to have fabulous healthcare, access to it, economic security, environmental security, and food and nutrition security. At HFH we need to be a population health company – we pick and choose how we should make our mark and one of the things we believe in is the power of the tree. We have to walk the talk. The economic benefits of tree canopy Maureen: Our organization has three pillars: market, grow, and support. It’s so much better now. People are curious to hear about Detroit and see what’s happening. Talent is No. 1 – we have the second-highest amount of engineers in the country and have experienced manufacturing talent. As one of my teammates says, it’s workforce, weather, and water. When you talk about climate change, Michigan will be in the top five least affected. The right amount of tree canopy and how trees are sourced Lionel: American Forests did a study and determined that a city the size of Detroit should be at 40%. Right now we’re at 26%. We lose about 2,000 trees a year, so those have to be taken into account. We get most of our trees from New York and Indiana and, more recently, Wholesale Tree Inc. in Northern Michigan. More importantly, we’re growing our own trees now – running the Walter Meyers Nursery in Rouge Park, which is owned by the city. We’re very intentional about turning into a full-fledged operational business. Last year, we harvested our first set of trees. We have lost a lot of trees over time, and the reason we have lost a lot of those is because the city lacked the resources, and dead trees were not removed and were taken down by storms. This administration has done a great job by taking trees down when dead and dying. Working with DTE has been quite thrilling – they have given financial support to planting trees but also to making sure that the next generation of environmental stewards are trained by supporting our Green Corps summer programs and also the tree
Moving Toward a More Just and Sustainable Future in Southeast Michigan
Sara Soderstrom is an associate professor in Organizational Studies and Program in the Environment and the Erb Undergraduate Fellows faculty director at the University of Michigan. Sustainability has evolved significantly over the years. At the University of Michigan’s Erb Institute for Sustainability in Business, this evolution includes working toward market transformation: business transforming the market to make it more sustainable. We can’t be thinking only: ‘How do we do less bad? How do we pollute less? How do we use fewer resources?’ We need to actually think about ‘How do we do more good?’ That fundamentally pivots the way that you think about business—it’s much more of a proactive than reactive conversation. It also centers justice in a way that early business sustainability didn’t. This shift changes the local vs. global dynamic to consider the local as part of the global system, and it sharpens the focus on small and midsize businesses. It also considers supply chains and key stakeholders more broadly. A study that I conducted with Kathryn Heinze, associate professor in the School of Kinesiology at the University of Michigan, shows some of the ways these shifts are happening. The study focused on the nonprofit FoodLab, which was operating in Detroit at the time. FoodLab aimed to promote healthy, environmentally sustainable, and accessible food systems and to grow a good food economy by working with its members: local food entrepreneurs. One thing that we realized as we were working with local entrepreneurs was a focus on being embedded in place—what is Detroit? What is the commitment to the city? What is the future for the city we envision? And how do we place ourselves in that future as entrepreneurs? With this network of businesses, there was a strong motivation not just for the financial viability of the business, but for doing good through business. But at the same time, these entrepreneurs have resource constraints, so there are tradeoffs. How do you balance things like a living wage with ensuring composting or locally sourced materials? FoodLab helped ease some of these constraints by serving as a connector that lowered the barriers to entry around sustainability. This way, each entrepreneur didn’t need to have all the answers or all the resources—they could get the information they needed about sourcing, financing, or best practices through the network. FoodLab functioned as part incubator, part social movement organization, connecting folks with these shared interests to collectively learn, but also as the space that could aggregate these resources and make them accessible to people, so that they could more effectively move forward towards sustainability and justice goals. FoodLab asserted that they couldn’t have a just and sustainable food economy if there wasn’t engagement, ownership, and voice from diverse entrepreneurs that reflect the City of Detroit. So they had a lot of intentionality around diversity and engagement, both in who was participating as entrepreneurs in the network, but also in what they were prioritizing as their goals as an organization. It was centering equity and justice in almost every conversation and decision they were having. The ways that FoodLab built its organizational practices and structured conversations made sure that everyone involved felt like they were heard, even in contentious conversations, which built trust and helped them move collectively towards this more just and sustainable imagined future. The Erb Institute – a partnership of the Ross School of Business and the School for Environment and Sustainability at the University of Michigan -. works to create a sustainable world through the power of business. Somewhat like FoodLab, we also serve as an enabling network. The students are the key actors, We are the convener, and then the network continues with alumni who are now 10 to 20 years out but still lean into us and each other for support as they work toward solutions to sustainability and justice challenges. Two of our key programs are: Impact Projects, through which students design projects, often working directly with businesses or partnering with businesses and community partners on organization-led projects. The projects give businesses access to students who have time, expertise, and passion around sustainability and justice efforts, who can help them focus on an issue—such as supply chain, procurement, or skills redevelopment. Erb on the Road, which brings both graduate and undergraduate students to businesses, nonprofits, and other organizations across Michigan. The program allows students to engage with a variety of different types of businesses and nonprofits that are focused on local sustainability challenges and figure out solutions for them. For undergrads specifically, what has been powerful is hearing them reflect on learning what is happening locally—which makes what we talked about in the textbook real—but their experiences are helping them recognize that business and sustainability is an available career path. People are committed to sustainability in myriad ways, and you don’t need to wait until you are chief sustainability officer to do sustainability. The Erb Institute is focused on preparing future leaders – and also service to the state of Michigan. We want students to recognize that being part of the University of Michigan isn’t just the Ann Arbor campus – it’s also the state and world. So we work to help focus that commitment to: What does it really mean to be the leaders and the best? Supporting and engaging locally in Detroit and across Michigan is part of that. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
