New Leadership to Focus on Sustainability, Connectivity, Infrastructure 

Meagan Elliott began her tenure as president and CEO of the Belle Isle Conservancy on July 1, following a decade with the city of Detroit, culminating in serving as chief parks planner and deputy CFO overseeing development and grants.  Elliott spearheaded the Joe Louis Greenway Framework Plan and played a pivotal role as the city lead in a $350 million campaign for a unified greenway encompassing the Joe Louis Greenway and the Detroit Riverfront.   The Belle Isle Conservancy is dedicated to safeguarding the natural environment, preserving historic structures, and enhancing Belle Isle as a public park for the enjoyment of all, now and in the future. According to the Michigan Department of Natural Resources, 5.6 million people visited the park last year.  SBN Detroit interviewed Elliott about the conservancy’s approach to sustainability and what impacts her work will have on Southeast Michigan businesses and residents.   Q: What part will sustainability play in your new role?  A: Sustainability is fundamental to everything we do, and I want to lift and advance it in new ways. The Belle Isle Conservancy has done and continues to do a lot of work toward this. One example is the Keep Belle Isle Beautiful campaign focused on reducing plastic waste on the island and in waterways. That initiative has taken off and now goes far beyond the cleanups themselves, focusing on environmental stewardship and informing educational programming that helps to drive our future leaders.   Caring for our planet forms the foundation of all our endeavors and is a filter for how we approach all our work, whether it be in support of habitat restoration, capital projects on the island, or new types of programming moving forward. I’m eager to collaborate with the Michigan Department of Natural Resources in this ​​effort.  Q: How does your background position you for this role?   A: It’s in a couple of important ways. My tenure as chief parks planner was particularly formative, involving comprehensive work across all city green spaces, from neighborhood parks to a 30-mile greenway.  When we consider Detroit’s park infrastructure, connectivity emerges as a fundamental concept. Historically, Belle Isle has been perceived as a separate entity and not easily accessible. Moreover, with one in four people in Detroit lacking access to a vehicle, they face challenges moving around the city, ​being able to access our amazing ​metro parks​ system, ​ or getting Up North. Belle Isle is a treasure that rivals all of these spaces, and here it is right in our front yard. Connecting to a system of green space via the riverfront and the Joe Louis Greenway is essential. ​     ​  Connectedness extends beyond physical spaces to encompass the desires of residents and businesses surrounding Belle Isle as well. The Belle Isle Conservancy plays a crucial role as a steward and advocate, driving initiatives that reflect community wants and needs.  Also, my background in sociology has prepared me to spend time listening ​to residents and how they want to utilize their island ​and to make sense of the patterns that emerge in engagement with a diversity of constituents. ​     ​  Finally, I’ve spent the last three years as deputy CFO brokering partnerships between private fund​ers​, philanthropi​c entities​, and public ​partners​ and making initiatives happen by creating coalitions of folks. I want to put that same energy ​and investment ​behind Belle Isle.  Q: You led the Joe Louis Greenway Framework Plan, and were the city lead in the $350 million campaign for a unified greenway for the Joe Louis Greenway and the Detroit Riverfront Conservancy. How will this impact your work going forward?  A: I have an example. On my first day as president and CEO of the Belle Isle Conservancy, I was speaking at a press conference during which $20.7 million was received from the federal government ​for the continuing construction of ​the Joe Louis Greenway. This was a grant that the team worked on while I was still working for the City of Detroit. But I was there as the co-chair of the Joe Louis Greenway Partnership and was able to highlight the connection from the Joe Louis Greenway to the Iron Belle Trail, which ultimately will connect Belle Isle to Ironwood at the tip of the Upper Peninsula through a network of greenways.  Many individuals have dedicated themselves to this work for a long time, and I’m committed to utilizing my platform and voice to continue to advance this work.  Belle Isle is the epicenter of both this amazing network of green spaces and the Great Lakes. I can’t imagine a better geography for foregrounding environmental stewardship than on this island.   Q: What impact do you think the Belle Isle Conservancy has on businesses in Southeast Michigan?  A: I see the economic impact of public space as vast. It directly relates to employee decisions on where they choose to live and work.   Belle Isle ranks as the second most visited park in the country after Niagara Falls. I believe our efforts here are directly linked to attracting new talent to businesses in Southeast Michigan and bolstering our economy.   Q: In what way will you work with area businesses?  A: The conservancy already does a lot of work with businesses on many fronts.  One of the most immediately valuable impacts businesses have on Belle Isle is our corporate stewardship days. Businesses bring their teams to help clean up the park and connect with each other.   We also have a significant number of partners in the corporate community who see the value of Belle Isle for the community and invest in projects to help support the park. ​     ​  We also have the opportunity to look at the vendors utilized on the island and how to create more inroads for Detroit-based businesses to play a role in the construction, management, concessionaire, and other vendor partnerships.   There are endless opportunities to work together.    Q: What challenges do you expect to encounter from a sustainability aspect?  A: The challenge is always prioritization and how to choose projects and

The Cleanup Club: Working to Mitigate Plastic Pollution in the Great Lakes

HANNAH TIZEDES IS THE FOUNDER AND EXECUTIVE DIRECTOR OF THE CLEANUP CLUB Before founding The Cleanup Club, a nonprofit dedicated to protecting our communities and Great Lakes from plastic pollution through cleanups and creativity, I amassed a collection of over 100,000 pieces of plastic debris from the Great Lakes shorelines during solo cleanups. I used the colorful found objects to create thought-provoking art pieces and installations to inspire conversations about how we can all play a role in protecting the places we love.  Creativity has continued to play a key role in The Cleanup Club’s mission to protect our communities and Great Lakes from plastic pollution while having fun. We aim to serve as an approachable source to help educate and spark dialogue with people online and in person about the urgent need for action to protect our freshwater resources.  In 2016, a study from the Rochester Institute of Technology revealed that nearly 22 million pounds of plastic pollution enter our Great Lakes every year, with major cities such as Detroit, Chicago, and Toronto being primary sources. By 2024, plastic production has continued to increase globally, and so has the urgent need to protect our waterways from harmful impacts. This is particularly crucial as these bodies of water provide drinking water to over 40 million people across the US and Canada.  Recent studies have shown that topics such as climate change and plastic pollution often leave people feeling frightened and negative. With the rise of terms like “eco-anxiety” and studies emphasizing the growing harms of plastic pollution, The Cleanup Club aims to push forward crucial work for a more sustainable future and cleaner waters. At the same time, we strive to create an uplifting community that empowers individuals, communities, and businesses to take action together through joyful and collaborative experiences.  We understand that working together is essential when it comes to finding upstream solutions and mitigating plastic pollution in our region. This is why The Cleanup Club values collaborating with aligned local businesses and global brands. We aim to educate and expand the conversation about Great Lakes plastic pollution through community cleanups, educational programming, and interactive creative projects around Michigan, focusing on Southeast Michigan.  When partnering with The Cleanup Club, local businesses enjoy the benefit of a passionate group of volunteers cleaning up their neighborhoods while driving awareness and business to their unique offerings. Past partners, contributors, and sponsors include Walking Lightly and 86 Plastic (local zero waste stores in Metro Detroit), Dessert Oasis Coffee Roasters, HiBAR, Detroit Shipping Co, Belle Isle Conservancy, Royal Oak Sustainability, and more.  Community events are not only fun ways to get outside and take part in collective action but also serve as a way to collect data on top-polluting items and top-polluted areas for advocacy and research efforts that further promote upstream solutions.  While we acknowledge that cleanups are not the ultimate solution, we strongly believe they play an accessible and active role in education and advancing our collaborative efforts for a brighter, more sustainable future for people and the planet.  Learn more at  www.thecleanupclub.org and follow on Instagram at @the.cleanup.club.   Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Moving Toward a More Just and Sustainable Future in Southeast Michigan

Sara Soderstrom is an associate professor in Organizational Studies and Program in the Environment and the Erb Undergraduate Fellows faculty director at the University of Michigan.  Sustainability has evolved significantly over the years. At the University of Michigan’s Erb Institute for Sustainability in Business, this evolution includes working toward market transformation: business transforming the market to make it more sustainable. We can’t be thinking only: ‘How do we do less bad? How do we pollute less? How do we use fewer resources?’ We need to actually think about ‘How do we do more good?’ That fundamentally pivots the way that you think about business—it’s much more of a proactive than reactive conversation. It also centers justice in a way that early business sustainability didn’t. This shift changes the local vs. global dynamic to consider the local as part of the global system, and it sharpens the focus on small and midsize businesses. It also considers supply chains and key stakeholders more broadly. A study that I conducted with Kathryn Heinze, associate professor in the School of Kinesiology at the University of Michigan, shows some of the ways these shifts are happening. The study focused on the nonprofit FoodLab, which was operating in Detroit at the time. FoodLab aimed to promote healthy, environmentally sustainable, and accessible food systems and to grow a good food economy by working with its members: local food entrepreneurs. One thing that we realized as we were working with local entrepreneurs was a focus on being embedded in place—what is Detroit? What is the commitment to the city? What is the future for the city we envision? And how do we place ourselves in that future as entrepreneurs? With this network of businesses, there was a strong motivation not just for the financial viability of the business, but for doing good through business. But at the same time, these entrepreneurs have resource constraints, so there are tradeoffs. How do you balance things like a living wage with ensuring composting or locally sourced materials? FoodLab helped ease some of these constraints by serving as a connector that lowered the barriers to entry around sustainability. This way, each entrepreneur didn’t need to have all the answers or all the resources—they could get the information they needed about sourcing, financing, or best practices through the network. FoodLab functioned as part incubator, part social movement organization, connecting folks with these shared interests to collectively learn, but also as the space that could aggregate these resources and make them accessible to people, so that they could more effectively move forward towards sustainability and justice goals. FoodLab asserted that they couldn’t have a just and sustainable food economy if there wasn’t engagement, ownership, and voice from diverse entrepreneurs that reflect the City of Detroit. So they had a lot of intentionality around diversity and engagement, both in who was participating as entrepreneurs in the network, but also in what they were prioritizing as their goals as an organization. It was centering equity and justice in almost every conversation and decision they were having. The ways that FoodLab built its organizational practices and structured conversations made sure that everyone involved felt like they were heard, even in contentious conversations, which built trust and helped them move collectively towards this more just and sustainable imagined future. The Erb Institute – a partnership of the Ross School of Business and the School for Environment and Sustainability at the University of Michigan -. works to create a sustainable world through the power of business. Somewhat like FoodLab, we also serve as an enabling network. The students are the key actors, We are the convener, and then the network continues with alumni who are now 10 to 20 years out but still lean into us and each other for support as they work toward solutions to sustainability and justice challenges. Two of our key programs are: Impact Projects, through which students design projects, often working directly with businesses or partnering with businesses and community partners on organization-led projects. The projects give businesses access to students who have time, expertise, and passion around sustainability and justice efforts, who can help them focus on an issue—such as supply chain, procurement, or skills redevelopment. Erb on the Road, which brings both graduate and undergraduate students to businesses, nonprofits, and other organizations across Michigan. The program allows students to engage with a variety of different types of businesses and nonprofits that are focused on local sustainability challenges and figure out solutions for them. For undergrads specifically, what has been powerful is hearing them reflect on learning what is happening locally—which makes what we talked about in the textbook real—but their experiences are helping them recognize that business and sustainability is an available career path. People are committed to sustainability in myriad ways, and you don’t need to wait until you are chief sustainability officer to do sustainability. The Erb Institute is focused on preparing future leaders – and also service to the state of Michigan. We want students to recognize that being part of the University of Michigan isn’t just the Ann Arbor campus – it’s also the state and world. So we work to help focus that commitment to: What does it really mean to be the leaders and the best? Supporting and engaging locally in Detroit and across Michigan is part of that.     Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Detroiters Working for Environmental Justice’s Vision for Sustainability

LAPRISHA BERRY DANIELS IS EXECUTIVE DIRECTOR OF DETROITERS WORKING FOR ENVIRONMENTAL JUSTICE AND A LEADERSHIP COMMITTEE MEMBER FOR SUSTAINABLE BUSINESS NETWORK DETROIT DWEJ’s vision for sustainability is rooted in the three pillars of sustainability: health and happiness of community members, a healthy local environment free from hazards and harm, and economic vitality. As an organization that focuses on environmental justice and strives to have the voice of the community-centered as decisions are being made that impact their health (physical, mental, spiritual, and economic), we assert that community members can envision and create healthy communities that meet their immediate and distal needs. A healthy community is one in which all systems work together to support the health and well-being of all its members. Local businesses are part of the community’s ecosystem and thus play a unique role in supporting the health and well-being of the community. Ideally, the relationship between community members and local business is mutually beneficial as they prioritize health and co-create a healthy community. Local businesses and community members can work together to identify threats to community well-being and create strategies to address challenges. In Detroit, and beyond, climate change threatens our ability to achieve and maintain physical, mental, spiritual, and economic health. As we experience more extreme weather locally, such as extreme heat and annual “100-year floods”, we recognize that our built environment may not be able to weather the storm (pun intended). Unfortunately, our existing residential housing stock and current construction practices are too often ill-suited for current and future climate conditions. The mismatch between what is available and what is needed creates threats to the health of people and planet. DWEJ developed a contractor accelerator program that focuses on contractors increasing their awareness about ways to improve the built environment to mitigate risks related to climate change while centering sustainability. DWEJ’s contractor accelerator program, Building Health, serves as an incubator to support peer-to-peer learning among Detroit-based, Detroit-serving contractors of color. Building Health increases contractors’ awareness and implementation of “environmentally responsible and resource-efficient” practices that have: Bottom-line business benefits Individual and community health benefits Decrease environmental degradation. Building Health increases contractors’ understanding of the impact they can have on health. For example, participating contractors are presented with strategies for upgrading and greening residential housing in ways that include the use of various building methods and materials that can make homes more energy efficient. These improvements decrease greenhouse gas emissions, improve the health and comfort of the home, and improve the economic health of the occupants by reducing the cost of utility use. Participants receive financial and technical assistance to implement practices as part of the program as well. Additionally, contractors learn how to best communicate the benefits of sustainable repair and rehab practices to clients. The role of local contractors is just one example of the opportunity our community has to transform our ecosystem and economy for the better. There is a unique and distinct role that local business plays in supporting people and planet. Sustainability is an iterative process where we must work collectively toward the goal of having healthy and vibrant places in which to live, learn, work, play, and pray. — Check out Laprisha Berry Daniels’s recent #TEDTalks: Lessons from the Past on Adapting to Climate Change Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

University of Research Corridor Sustainability

BRITANY AFFOLTER-CAINE, IS THE EXECUTIVE DIRECTOR OF MICHIGAN’S UNIVERSITY RESEARCH CORRIDOR Students and young adults see climate change and the preservation of our planet not as an impending challenge, but one with grave consequences that are impacting humanity today. Generation Z is more likely than older generations to act on their climate concerns through their purchasing power and in career choices. A majority of Gen Z are willing to spend 10% more money for sustainable brands according to a 2019 McKinsey report, and 42% of Gen Z respondents have already changed or plan to change their job or industry due to climate concerns according to a 2023 Deloitte survey. For these future leaders and doers, the greatest priority is to develop sustainable solutions to mitigate these impacts and the forces causing further environmental harm.  Gen Z is not alone. Many university researchers, staff and administrators across Michigan’s University Research Corridor (URC) share their climate concerns and have made sustainability a priority area of research, education, innovation and service. An alliance of Michigan State University, the University of Michigan and Wayne State University that is dedicated to improving the quality of life for its region while advancing knowledge at a global level, the URC is committed to bringing all its resources to tackling climate change and mitigating its impacts today and in the future.  Sustainability is an imperative we define as efforts to discover ways to meet the economic and health needs of people today while meeting the needs of future generations to thrive in ways that are effective, just and equitable. Sustainability includes decarbonization, clean energy innovation, reducing waste and pollution and managing limited resources, such as water. The sustainability work of URC researchers and students stretches across dozens of academic fields and within dedicated schools and colleges, such as U-M’s School for Environment and Sustainability, and includes partners in our communities, government and industry. Development of sustainable technologies, knowledge and practices is critical for addressing climate change and is good for our economy.  For example, Michigan’s mobility sector is accelerating its transition to a more sustainable and eco-friendly industry. It is reshaping the way people think about transportation, pushing automakers to innovate, and encouraging governments and businesses to invest in a cleaner future. The URC universities play a key role in developing new technologies to support the mobility industry’s transition. Over the past five years, Michigan’s URC universities conducted more than $565 million in mobility-related R&D, which included sustainability-focused research, such as light weighting vehicles through advanced materials, energy storage to extend battery range for vehicles and alternative fuels that are more sustainable, such as hydrogen.  The contributions our universities are making to support sustainability in the market can be seen in our strategic innovation partnerships with industry, like at MSU’s top-ranked School of Packaging, where researchers are working alongside industry leaders to reduce the amount of plastic waste in landfills and water systems by streamlining the different types of plastics that are used in manufacturing.  MSU is also a leader in mass timber research, studying everything from structural performance and cost savings to fire resistance and sustainability. Made from a renewable resource, mass timber stores carbon and is less carbon-intensive to produce than other common building materials. U-M’s BioMatters team has developed their own sustainable solution for construction using upcycled sawdust. This fully biodegradable, reusable and recyclable material is formed into molds using 3D printing and can replace concrete formwork traditionally used across the construction industry. These molds are like giant LEGO pieces that can be used again and again. At a time when the consequences of climate change are increasingly evident and devastating, the need for sustainable solutions across all sectors has never been more urgent. This starts on our own campuses, where we all have implemented comprehensive sustainability initiatives that encompass various aspects of campus life. We’ve invested in energy-efficient infrastructure, adopted renewable energy sources, and reduced greenhouse gas emissions through innovative technologies and conservation efforts, showing that the URC is not only contributing to a greener Michigan but also setting an example for institutions nationwide. From lead in drinking water and intergenerational impacts of pollutants to mitigating development of fatbergs in our wastewater systems to storm water management, Wayne State has been studying the impacts of climate change and environmental threats to human health on residents and communities in Michigan’s largest city, Detroit. Old pollutants left behind by factories and other industries in the past are causing problems for people and the environment today. Supported by an $11.5-million National Institutes of Health grant, Wayne State University’s Center for Leadership in Environmental Awareness and Research is studying these old pollutants in cities, identifying how they move around and their impact on the health of mothers and babies.  Our commitment extends to our work in sustainable action in communities across Michigan and the world. Michigan is renowned for its abundant freshwater resources, including the Great Lakes, which contain about 20% of the world’s surface freshwater supply. The presence of these vast water bodies makes our institutions leaders in research on water-related issues and solutions. The United Nations tapped Wayne State University and the University of Windsor to head its Regional Centre of Expertise on Education for Sustainable Development in the Detroit-Windsor region. The partnership will address community health, equitable city-building practices, public transportation, clean water, sustainable urban planning and housing policy, to better our two communities that share an international border.  U-M recently received a $5 million grant to study how climate change is affecting water resources in different areas, especially when those areas share borders. This research will help us understand how rising temperatures and changing weather patterns are impacting our water supply, like rivers and lakes, and lead to better ways to manage and protect these vital sources of water.  Sustainability is already becoming the heart of academic and industry research. Not only are environmental and economic pressures mounting, but our next generation of thinkers and leaders are dedicating their lives to addressing these

America Recycles Day in Detroit, November 15th

PHOTO CREDIT: GREEN LIVING SCIENCE

NATALIE JAKUB, IS THE EXECUTIVE DIRECTOR FOR GREEN LIVING SCIENCE, AND A LEADERSHIP COMMITTEE MEMBER FOR SUSTAINABLE BUSINESS NETWORK DETROIT America Recycles Day held annually on November 15th holds immense importance as it serves as a powerful reminder of the critical role recycling plays in conserving resources, reducing waste, and protecting the environment. This annual observance encourages individuals, communities, and businesses to take concrete steps toward sustainability by pledging to recycle and promoting recycling education and initiatives. It reinforces the idea that recycling is not just a one-time effort but a continuous commitment to creating a greener, more sustainable future for generations to come. America Recycles Day inspires collective action and underscores that every small recycling act contributes to a significant positive impact on our planet. ENHANCING RESIDENTS’ ACCESS TO RECYCLING SERVICES For nearly two decades, Detroit has been proactively enhancing residents’ access to recycling services as part of its broader sustainability mission. Acknowledging the importance of diverting recyclable materials from landfills to minimize environmental impact and conserve resources, the city has implemented initiatives such as expanding curbside recycling pickup, improving access to public space recycling, and fostering partnerships with local organizations. These strategic moves aim to make recycling more accessible and convenient for Detroit’s residents, empowering the community to actively participate in sustainable practices and contribute to a cleaner, greener city for all. GREEN LIVING SCIENCE At the forefront of Detroit’s sustainability journey stands Green Living Science (GLS), a nonprofit organization dedicated to educating Detroit residents about waste and recycling. Initially established in response to the Detroit Public Schools Community District’s request for recycling and conservation education, GLS has grown to provide a range of educational programs aimed at instigating behavior change for a more sustainable society. SERVING RESIDENTS GLS serves Detroit’s 600,000+ residents who have been adversely impacted by the trash, air pollution, and debris pervading communities. The city launched a curbside recycling program in 2015 and contracted GLS to teach residents about recycling and sign them up for free recycling carts. GLS remains the recycling and outreach contractor for the Department of Public Works (DPW), educating residents about recycling services available to them and working closely with block clubs and community groups throughout the city. One of GLS’s flagship programs, the Bee Green Business initiative, launched in 2014 in response to the corporate sector’s need for effective recycling and waste reduction solutions. This program educates and certifies companies in Southeast Michigan committed to responsible corporate citizenship. By training businesses to establish waste reduction and recycling systems and educating their staff on correct usage, Bee Green Business supports companies in minimizing their environmental footprint. Moreover, it recognizes and celebrates businesses that are leading sustainability in Michigan. Southeast Michigan, with its historical legacy of manufacturing and innovation, has emerged as a vibrant hub for sustainability initiatives, embracing the principles of responsible business practices. GLS envisions a future for the region where sustainability is integral to business operations, and where companies prioritize environmental impact alongside financial success. To realize this vision, GLS focuses on reducing waste through recycling and composting advocacy, partnering with local businesses to ensure recyclable materials are diverted from landfills, thus reducing the environmental burden. CIRCULAR ECONOMY GLS champions sustainable sourcing practices, encouraging businesses to embrace the circular economy, which minimizes waste and maximizes resource efficiency. These initiatives help bolster the regional economy while diminishing the environmental repercussions of long-distance transportation. While Southeast Michigan has made significant headway in its sustainability journey, it grapples with challenges stemming from its industrial past, including pollution and environmental degradation. Nevertheless, GLS’s emphasis on circular economy principles and waste reduction contributes to overcoming these challenges and forging a cleaner, more sustainable city. Remediation and cleanup efforts continue to address these issues. We are seeing businesses adopting circular economy principles, minimizing waste, and maximizing resource efficiency which will help address and overcome the legacy not dedicated to creating a cleaner city. Green Living Science plays a pivotal role in Southeast Michigan’s path toward sustainability by serving as a catalyst for change. Through engagement with businesses, schools, and communities, GLS offers valuable resources and educational programs that empower individuals and organizations to embrace sustainable practices. In conclusion, Southeast Michigan stands as a burgeoning center for sustainable business practices and environmental responsibility. As Southeast Michigan confronts its sustainability challenges and strives to attain its goals, the role of GLS in educating, inspiring, and facilitating change cannot be overstated. Together, Southeast Michigan and GLS are forging a path toward a greener, more sustainable future, benefiting all who call this region home.   Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Small Business Role in Sustainability is Largely Untapped

WAFA DINARO, EXECUTIVE DIRECTOR, OF THE NEW ECONOMY INITIATIVE, AND A LEADERSHIP COMMITTEE MEMBER FOR SUSTAINABLE BUSINESS NETWORK DETROIT During an internship with a recycler in New York in 2020, entrepreneur and environmental scientist Madeline Miller watched as the waste materials from textile companies were being processed in the facility, and something entrepreneurial clicked. In the “waste,” she saw home-building insulation that could be reused back home in Michigan while increasing energy efficiency in Detroit homes. From there, NexTiles was born, a Detroit-based textile recycling company that produces EcoBlow – a nontoxic, eco-friendly building insulation made entirely of recycled pre-consumer fabric from manufacturers, particularly automotive interior suppliers, and fashion designers. While her experience reflects the role small businesses can play directly in terms of creating eco-conscious products, every small business, no matter their product or service, can implement eco-friendly business practices. Unfortunately, many of the same challenges that prevent small businesses from thriving in general – limited access to capital and lending; a lack of technical assistance in finances, marketing, and business planning; and the inability to tap into a business support network for grants and resources – will prevent them from reaching their full potential in sustainability. Yet, nearly all the factors that help small businesses drive economic resilience position them to be a transformative force in sustainability. SMALL BUSINESS DRIVES SUSTAINABLE ECONOMIC RESILIENCE First, there are the sheer numbers. There are 33.2 million small businesses in the U.S. accounting for 99.9% of all businesses. They make up our largest employer group and accounted for almost two-thirds – or 17.3 million – of all jobs created from 1995 to 2021, according to the Small Business Administration. And they continue to grow, in 2022, there were more than 5.1 million new business applications filed. Second, small businesses are nimble and can move quickly to drive innovation. They are fueled by their founders’ ideas and life experiences and are often created to provide solutions to real-world problems impacting friends, families, or communities. Third, small businesses are invested in the social fabric of their communities and exist all around us, giving them nearly universal reach. They have a vested interest in their neighborhoods thriving that stretches well beyond business and adds further incentive for them to succeed. At the New Economy Initiative, we’ve spent the past two decades building a support ecosystem that helps entrepreneurs, startups, and small businesses build a more resilient economy within their own communities and Southeast Michigan. In the case of NexTiles, we provide funding to the Centrepolis Accelerator at Lawrence Tech University, which has played an integral role in NexTiles’ product development and growth. It is why we support similar nonprofit and locally grounded organizations that provide technical assistance, lending, and connections to small businesses throughout Southeast Michigan. Sustainability is the next logical step in expanding our mission. That is why the New Economy Initiative is pursuing a sustainability program to integrate with our traditional business support activities. NEI SUSTAINABILITY PROGRAM GOALS That program can accomplish a few major goals that will help small business play its role in sustainability by mirroring much of what we already do. It would include raising awareness about the bottom-line business benefits of sustainability that can be achieved through energy efficiency. It can help businesses identify how to integrate sustainable practices into their business plans that reduce waste while increasing efficiency and profits. It can help them access resources and grants available to increase sustainability. Chief sustainability officer is one more a hat small business owners are asked to wear – we need to provide a small business ecosystem that empowers them to fulfill it. Until we do, the collective power of our largest employer group to create a world that lasts for future generations is largely going untapped. Source for data: https://www.uschamber.com/small-business/state-of-small-business-now   Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.