Wildlife Habitat Council Hosts its First Conference in Detroit 2022
On June 14 and 15, 2022 business leaders from all over the world convened at the Westin Book Cadillac to celebrate each other’s successes in conservation and biodiversity. Hosted by the Wildlife Habitat Council, this 33rd annual conference took place in Detroit for the first time. Says WHC President Margaret O’Gorman, “We chose Detroit because we work with many businesses in and around the city that are not only innovative from a business sense, but from a corporate social responsibility standpoint. These companies engage in a meaningful way with conservation and are forward-thinking when it comes to biodiversity. We celebrate that.” What is the Wildlife Habitat Council? The WHC’s mission is to promote and certify habitat conservation and management on corporate lands through partnerships and education through customized comprehensive services that help companies align conservation efforts with their business needs. It works with private-sector businesses of all sizes and landscapes of all types… from buildings like the Renaissance Center to the Marathon Refinery to a quarry or copper mine. Its goal is to integrate nature into business operations to benefit community engagement and biodiversity. When we are asked how businesses can get started, our answer is simply ‘do something.’ Our philosophy is that every act of conservation matters,” O’Gorman said. “We don’t need large tracts of land to make a positive impact. What we need is for companies to simply act for nature. That’s where the difference starts. Says Neil Hawkins, president of the Erb Family Foundation, former chief sustainability officer of Dow, and friend of the WHC, “This organization does a fantastic job of coaching companies both big and small and also assisting in doing the work.” About the WHC Conservation Conference This ‘comeback’ event – having been on a pandemic hiatus the last two years – was designed to bring companies together to celebrate accomplishments in conservation, share ideas, and shape strategies that can make a positive difference for biodiversity and business around the world. Says O’Gorman, “There were two main goals of this event. The first was to simply highlight that there is a biodiversity crisis and that the private sector has a role to play in addressing it. The second was to provide recognition for corporate employees who are implementing high-quality projects on their land.” As such, General Motors received the 2022 WHC Corporation Conservation Leadership Award, which recognizes one company’s overall excellence in conservation and signifies its exemplary commitment to biodiversity, conservation education, and alignment with global conservation objectives. This year’s Employee Engagement Award was also given to General Motors. This award recognizes the exceptional contributions of a company’s employees to their habitat and conservation education activities. Several other prestigious awards were presented. You can see the full list here. A unique addition to this year’s conference was the Makers’ Pavilion, sponsored by the Erb Family Foundation and Sustainable Business Network Detroit, in which ten Detroit-area socially and environmentally focused artisans displayed and sold their work. “This points to WHC’s focus on not only conservation projects, but social sustainability, inclusion, and equity,” said Hawkins. What it Represents for Detroit Many Detroit businesses are active with and involved in conservancy projects with the WHC. Detroit and its neighboring regions are home to 32% of WHC members. The event – typically on the East Coast – being held in Detroit this year was significant. I see this as such a great opportunity for Detroit. Hosting the WHC and companies across the globe in acknowledgment of the smart and hard conservation work being done toward biodiversity opens doors and eyes for other businesses in our area to follow suit, Hawkins shared. “Detroit city land has a long history of being taken over for industrial development and residential housing and conversely, decimating nature. Whatever we can bring back through corporate intervention is important.” WHC Work in Detroit Detroit, like most major U.S. cities, faces modern problems such as poor air and water quality, unemployment, and degraded environmental conditions resulting from rapid urbanization. Detroit companies, dedicated community groups, and the WHC are working together to combat these issues and find solutions. The local work highlighted at the conference richly illustrates this. Lionel Bradford, president of Greening Detroit, highlighted its Meyers Nursery Stormwater Retention Pond, installed at Rouge Park and designed to catch 11 acres of runoff from the site, plus hold back water equivalent to two back-to-back 100-year storms. Another substantial project featured was the Stellantis Community Environmental Engagement Program. With its $1.6 billion construction of the Mack Assembly Plant just east of the city, Stellantis committed to a multi-layer environmental program with assistance and certification from the WHC to improve air quality, reduce stormwater, support wildlife, provide educational opportunities and collaborate with community organizations. As part of this program, over 1,000 trees were planted as a green buffer; 100 rain barrels were provided to residents to save water and reduce water runoff; curriculum and programming through the WHC were delivered to local schools, and significant environmental installations were developed at nearby Chandler Park. A collaborative program between Friends of the River Rouge and The Sierra Club called the Rain Gardens to the Rescue Program was presented, whereby 80 rain gardens were installed in homes to reduce stormwater runoff. This organically led to residents becoming much more involved – to the extent of some purchasing nearby lots to create additional rain gardens and community gathering spots. Said O’Gorman, “The number of corporations intersecting with biodiversity shows that the spirit of conservation is alive and well in 2022. We celebrate the work being done because when nature is healthy and our ecosystem is restored, everything flows from there.” Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Gulay Serhatkulu, Setting the Right Priorities for a Climate Neutral and Circular Future
SBN Detroit interviews Dr. Gulay Serhatkulu, BASF Senior Vice President of Performance Materials North America. This business encompasses the entire materials know-how of BASF regarding innovative, customized plastics under one roof and is globally active in four major industry sectors – transportation, construction, industrial applications, and consumer goods. Serhatkulu joined BASF in 2006 as a technical service representative. She has held a variety of roles with increasing responsibility within BASF including product management, marketing, sales, strategy, and most recently procurement. Before BASF, she earned two postdoctoral appointments at the University of Nottingham, UK, and Wayne State University, respectively. Serhatkulu shares with us some insights on the projects, goals, and challenges she leads every day. Q: What is involved in your role in leading the sustainability team at BASF in the North American region? A: Plastics do have proven benefits during their use phase – for example, preservation of food loss, lightweight construction of vehicles, and building insulation. Plastic waste, however, and in particular plastic waste in the context of marine littering, is perceived as a major global challenge. There is also increasing regulatory pressure regarding recycling quota and recyclability on the one hand and strong commitments of our customers towards increasing the share of recycled material in their offerings on the other hand. Solving these challenges requires innovation and joint efforts globally across the value chain. A team across BASF has taken up this challenge and developed the ChemCycling™ project which focuses specifically on transforming plastic waste into a raw material using pyrolysis, a thermochemical process. The raw material can be fed into the existing assets to create new chemical products with excellent product performance based on recycled plastic waste. Besides ChemCycling, BASF offers other mass-balanced chemical or advanced recycling solutions based on different post-consumer and post-industrial feedstocks. In this case, the recycled feedstock is not a pyrolysis oil and is introduced as an intermediate during the manufacturing process and not at the very beginning as is the case of pyrolysis oil. Chemical recycling represents an exciting business opportunity for us and our customers, as the resulting products are of equal quality to the products derived from fossil feedstock. Nevertheless, many technical, economic, and regulatory questions have to be answered but we are eager to work on it and optimistic that we can cope with all challenges. Q: What are you currently working on in terms of sustainability for BASF? A: One great example is the BASF and Steelcase collaboration on the brand’s new Flex Perch Stool, which has sustainability and circularity at the forefront of its design. This is the first furniture product for Steelcase that uses plastics derived from a chemical or advanced recycling process. The stool is made with BASF’s Ultramid® B3EG6 Ccycled™, an injection moldable polyamide (nylon) 6 that utilizes material from a waste stream generated during electronics production and is a one-for-one replacement for the 100% fossil-derived plastics. I cannot stress enough the importance of value chain partnership to achieve these types of major breakthroughs. From a lightweight perspective, I can also point to a collaboration with Toyota on their Sienna. We also work with footwear companies to provide plastic and foam materials that have sustainability benefits such as being bio-based and recyclable. The new Sienna generation first-of-its-kind third-row free-standing seat backs. We also have efforts for Climate protection. Climate change and global warming are among the most pressing challenges of our time. On our journey toward climate neutrality, we have set ourselves ambitious goals and are striving worldwide to achieve net-zero CO2 emissions by 2050. At the heart of the long-term transition toward net-zero CO2 emissions by 2050 is the use of new technologies, which will replace fossil fuels such as natural gas with electricity from renewable sources. Additionally, we engage our suppliers in our ambition to serve our customers with the lowest carbon footprint materials possible. In our Supplier CO2 Management Program, we first aim to achieve transparency on the product-related CO2 emissions of our purchased raw materials. In this phase, we offer our support and share our knowledge on Product Carbon Footprint valuation methodologies and tools with our suppliers. Q: What are your longer-term goals there? A: We want to live up to our purpose: We create chemistry for a sustainable future. We are only successful if our products, solutions, and technologies add value to society. Therefore, we want to make a positive impact on society and safeguard our planet. To drive the sustainability transformation, we focus on three key topics: Climate change, Circular Economy, and a safe and sustainable portfolio. We are striving worldwide to achieve net-zero CO2 emissions by 2050. Q: What are the challenges you face? A: I see two main challenges. First, new technologies like electrically heated crackers, electric steam generation, carbon capture, and storage technologies need to be developed to achieve our targets. Some of these will take time to develop and they will first need to be piloted before being scaled up. Second, we need a supportive and enabling regulatory framework if the transformation is to succeed. Q: From your perspective, what role does BASF as a business play in terms of sustainability for the surrounding community? A: We measure the overall impact of economic, environmental, and social aspects of our business activities with our Value to Society methodology. We take sustainable use of water and preserving biodiversity seriously. Our global target is to implement sustainable water management at all production sites in water stress areas and our connected sites by 2030. We periodically investigate our production sites around the world to revise which are located near internationally protected areas. We connect with external stakeholders and networks to discuss our sustainability strategy. One local example is Fighting Island. Owned by BASF, Fighting Island is a 1,500-acre island on the Canadian side of the Detroit River in LaSalle, Ontario. The island was historically used for storage of lime tailings, a byproduct of soda ash production, in settling beds. Since closing the settling beds in 1982, BASF’s efforts have led to native revegetation and reforestation to help prevent erosion, reduce dust, increase wildlife habitat, control runoff, and enhance
