As Recycling Grows, So Does the Need for New Strategies, Technology

Kim Kisner
May 14, 2024
Business

In 1995, after graduating from the College for Creative Studies with a degree in industrial and product design and an eye toward bettering the environment, Keith Zendler founded Environmental Services of North America Inc. in Detroit.

Nearly thirty years later, the company retooled and relaunched to focus on waste management and upgraded its technology to help it expand and improve its services and expand its network of partners domestically and globally.

We interviewed founder and owner Keith Zendler to learn more.

Q: Tell us about RecycleMax.

A: RecycleMax is a tech-based reboot of a company I founded in 1995. At that time, we had a plant in Detroit and a fleet of 14 trucks and we were focused mainly on paper and similar recyclables. We now provide the environmentally sound management of virtually all solid and liquid waste materials.

I have always been interested in sustainability from a community standpoint – in building stronger and more sustainable communities through technology. So, I sold the original recycling company in 2008 and started a civic tech company focused on designing an online community network for people and organizations to better work together. Through this company, I launched a multisided SaaS platform with the intent of improving stakeholder communication, collaboration, and engagement to help leaders solve political, health, social, environmental, and economic issues.

Eventually, I realized I could apply this technology to the recycling industry and provide businesses with robust and customized waste management programs that help them meet their sustainability goals and reduce their carbon footprint. So, RecycleMax was relaunched as a tech-based company in 2020.

We use the same technology we offer clients internally for our operations. The crux of the platform is its ability to facilitate a community network and real-time communication. We have used it to build a global network of recyclers and haulers that we can leverage for clients.

Q: How is the industry different now, than in the 1990s?

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A: There was a time when we had to push companies to recycle, and they would only do so if we could show that it either saved them money or at the very least did not incur additional expenses. That is no longer the driver. Companies are doing it now no matter what. That is a surprising shift. We work heavily in the auto industry, and I’ve been amazed at how progressive these companies are and how seriously the industry is taking environmental measures.

Adding to that, until recently, most of our recyclables were shipped overseas, and we relied on China to handle them. A lot of waste was ending up in the ocean. China shut that off and it certainly caused a disruption, but ultimately it made the industry stronger. There are more and more companies being established in the U.S. to handle these materials.

The industry has made a tremendous amount of progress, and it’s exciting.

Q: Who are some of your customers in Detroit and Southeast Michigan?

A: Union Tank Car Company, Detroit Manufacturing Systems, Fishbeck, and Piston Automotive to name a few.

Q: In your experience, what are the challenges companies face with recycling?

A: Education and incentivization. Employees often need to be trained in why and how to recycle and handle their waste materials. It’s also vitally important for individuals to understand the difference they are making. Providing that data offers motivation to continue the momentum toward success.

Q: What are the biggest challenges you see that businesses have with waste management?

A: Participation is probably the biggest challenge. Companies need all employees on board. Training and education are critical to a successful recycling program. There is still a lot of work to do in getting people to take recycling seriously.

Plastic is another big challenge for the industry. There are types of plastics that are not commonly recycled due to the unique resins involved. It can become difficult for companies to manage this.

Trucking and logistics are a challenge as well. Transportation costs can be the biggest component when it comes to recycling.

Q: What are the biggest opportunities?

A: I think there is a massive global opportunity in recycling. And by applying technology, the potential to streamline efficiencies is huge.

I never thought I’d be in recycling for over thirty years, but It’s a wonderful industry. It feels good to be able to help businesses meet their recycling and waste management goals and do their part to better the environment.

Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Kim Kisner

With over 25 years of experience in the development and execution of strategic branding, content planning, and copywriting for brands such as Gatorade, Ford Motor Company, and Under Armour, and published by SEEN Magazine, The Jewish News, and countless health and lifestyle journals and blogs, Kim helps companies, brands, and people tell their stories.

More From SBN Detroit

AquaAction Chooses Detroit for U.S. Headquarters

September 17, 2025 No Comments

Founded in Canada, AquaAction is a nonprofit dedicated to tackling freshwater challenges through innovation and entrepreneurship. Now, the organization has chosen Detroit as its U.S. headquarters — a choice made because of Southeast Michigan’s role as a steward of the Great Lakes and a launchpad for water-tech solutions with global reach. Through initiatives like the AquaHacking and AquaEntrepreneur programs, AquaAction supports young innovators as they transform ideas into real-world technologies. SBN Detroit interviewed President Soula Chronopoulos about why Detroit was selected, the challenges and opportunities facing the region, and how water-tech could shape the next phase of Southeast Michigan’s economy. Q: What makes Detroit—and Southeast Michigan overall—a compelling region for water-tech innovation and freshwater stewardship? A: There’s a powerful momentum building in Detroit. 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Building Community and Sustainability Through Business

September 9, 2025 No Comments

Detroit-based entrepreneur Jarriel Brown is the founder of Burst of Life, a company with a dual mission: Creating good-paying jobs that help build community wealth and producing sustainable, plant-based compostable tableware that reduces environmental impact. For Brown, the business is not only about cutlery and compostables, but about opportunity, equity, and a commitment to Detroit’s future. SBN Detroit sat down with Brown to discuss the origins of Burst of Life, the role sustainability plays in his work, and how local entrepreneurship can spark both economic and environmental change. Q: What personal experience or insight drove the creation of Burst of Life? A: It came in two parts. My military and National Guard service gave me perspective — I traveled around the world and saw certain trends. But it hit home when Trayvon Martin was killed and later during the Flint water crisis. 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Managing the Trade-Offs between Vapor Intrusion Risk and Energy Efficiency

September 2, 2025 No Comments

Indoor air quality has become a significant concern for communities across the country, particularly in areas with older infrastructure and a long history of industrial activity. Protect Environmental, a Louisville, Ky.-based company with an office in Ann Arbor, specializes in radon and chemical vapor- intrusion management to help identify and reduce these risks. Its services include testing, system design, and long-term management, with the goal of creating safer and healthier buildings. SBN Detroit interviewed CEO Kyle Hoylman about the challenges facing Southeast Michigan, how construction trends and climate factors influence air quality risks, and what it will take to make the region a model for risk management. Q: How susceptible is Southeast Michigan to radon or vapor intrusion issues compared to other regions? A: Geologically, the state doesn’t have unusually high natural radon potential compared to some areas, but the issue is still significant. 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Q: How do commercial and institutional facilities—like hospitals, universities, or municipal buildings—approach mitigation differently from residential projects? A: The characterization process is the same—you assess the building, identify sources, pathways, and influences. But mitigation can differ. In homes, we often use sub-slab depressurization. In commercial environments, many buildings already have mechanical ventilation systems with fresh air. Increasing that airflow can help control vapor intrusion. So while the tools are the same, the strategies differ. Q: What would it take to make Southeast Michigan a model for radon risk management, and who needs to be at the table? A: A strong regulatory framework is essential—one that protects occupants and requires qualified professionals to do the work. Schools and daycares should be required to test. Commercial buildings should test every five years, with results shared with occupants. Building codes must include soil gas control in all new construction, not just in high-risk zones. And stakeholders need to include indoor air advocates, health organizations, state officials, builders, and community groups. There’s also a financial argument: Michigan sees roughly 8,000 lung cancer cases annually, about 1,000 of which are linked to radon. That costs taxpayers around $400 million a year. Preventing exposure is far less costly than treating disease. Ultimately, proactive management saves lives and money. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Ann Arbor’s Climate Strategy

August 26, 2025 No Comments

In 2020, the City of Ann Arbor adopted A²ZERO, a climate action strategy designed to achieve community-wide carbon neutrality by 2030. The plan outlines a framework for embedding sustainability into city operations, economic growth, and everyday decision-making, while also emphasizing equity and long-term resilience. One of the most visible efforts under A²ZERO is the Bryant project, a first-of-its-kind initiative to transition an entire neighborhood—home to more than 250 households—toward carbon neutrality. The project combines energy efficiency upgrades, renewable energy, and community-centered planning to create a scalable model for neighborhood-scale decarbonization. Leading the A2ZERO program is Missy Stults, Ann Arbor’s sustainability and innovations director, who helped steer the A²ZERO plan’s rapid development and continues to guide its evolution. 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Second, we never pretended it would be perfect – we focused on what was possible and necessary. We talk about the planning being a living framework for our work, something that is directional but not the directions for where we need to go. Third, we anchored it in three pillars: equity, sustainability, and transformation. Equity is the center of the work (not just a lens we look through). Sustainability means it must last well beyond any of us. Transformation acknowledges that the systems that created this crisis cannot be the systems that solve it. Lastly, we also didn’t shy away from costs. It would have been easier to gloss over the investments needed, but we were transparent. That honesty has required us to be bold and very vulnerable, and I think that differentiates the Ann Arbor process. Q: How has the strategy evolved since its 2020 adoption? A: Constantly. Telework is a good example. The original plan was written in 2019, just before the pandemic. Telework wasn’t part of it – then suddenly it became central. The plan is directional, and we adapt to cultural, political, and financial moments as they come. Another example is tree planting. Our goal was to plant 10,000 trees later in the plan, but in 2020, we pulled that forward because it was work we could do during the pandemic. We’ve now planted 11,000 trees. That’s the beauty of a living document – It allows us to be nimble while staying aligned to the overall direction. Q: If you could think freely – blue-sky style – what environmental innovation or policy would you love to see Ann Arbor implement next? A: If a flood is happening, the first thing you do is turn off the faucet before you clean up. We need that mindset here. We need building codes and regulations that stop allowing new buildings that pollute. We need aggressive codes that require polluters, such as manufacturers and industrial operators- not individuals – to take responsibility for the pollution they are creating. That kind of systemic shift is essential. Q: What key lessons can other cities learn from the Bryant project? A: The importance of trust. It’s something you can’t underestimate. The community has to determine the end goals. And you have to show up consistently, even when the answers aren’t easy. Early on, people asked, “What if Bryant gentrifies?” We didn’t have an answer – but we said that out loud and committed to figuring it out together. Persistence and vision matter. People need hope, but hope without action is empty. In Bryant, we’ve paired hope with concrete steps – like stabilizing utility bills through energy efficiency improvements- and that sequencing is critical. Now the project has momentum, and we are looking at things like installing networked geothermal. Q: Given recent setbacks—like reduced federal funding and legal barriers—what’s your strategy for sustaining progress? A: Force and persistence. There’s no option but to keep doing this work. Well, the only option is complacency, and that won’t happen. Success begets success. Our goal is to institutionalize sustainability so deeply that it doesn’t matter who is in my role – this will be part of Ann Arbor’s DNA. It’s important to note that local governments have historically had do this without much federal support. The Biden administration was an outlier. We are used to working under challenging conditions, and we will continue regardless. Q: What are some recent wins or innovations? A: In November 2024, voters approved creating the nation’s first sustainable energy utility—an opt-in utility that is supplemental to the existing investor-owned utility, and a utility that only offers energy from renewable energy sources. That’s transformative. In Bryant, we’ve secured $18 million, including a $10 million federal geothermal grant we hope is finalized soon. That would be one of the first large-scale demonstrations of an alternative heating and cooling model in the country. We’re also piloting a circularity initiative with returnable containers, which could scale into broader partnerships. I’ll stop there. There’s much more being done, but these are some good examples of the transformation that’s happening. Q: How are you tracking outcomes? A: We use a mix of metrics. Some update automatically every day into a reporting dashboard we have; others are annual. We’re close to releasing the 2024 annual report. But we also recognize that not everything that matters can

Powering Smarter Battery Futures

August 19, 2025 No Comments

Troy-based Ancor’s roots are in automotive compliance and labeling, but the company has expanded into smart-technology solutions for healthcare, retail, and automotive, including smart battery tracking to stay compliant with local and global regulations. One of its developments is BattCor, a next-generation platform designed to create a real-time “digital twin” of an electric vehicle battery, enabling real-time monitoring, predictive analytics, and improved lifecycle management—from first use through recycling or repurposing. SBN Detroit interviewed CEO Jose L. Flores about the evolution of battery management systems and the challenges and opportunities in electric mobility. Q: Tell us about Ancor Automotive and BattCor. A: Ancor began 50 years ago as a data management and labeling supplier for OEMs. Three years ago, we launched an innovation hub—now our Innovation Solutions Division to expand into tech-forward and sustainable solutions – just as the EV revolution accelerated. We saw a clear gap: while automakers focused on vehicle production, very few addressed battery lifecycle, repurposing, or compliance at scale. BattCor was built to solve that. It’s a digital twin that provides real-time battery health insights and predictive analytics, helping optimize charging, extend lifespan, and even return energy to the grid while consolidating siloed data into unified platform for compliance, sustainability, and better decision-making. BattCor isn’t just a product—it’s how we’re helping organizations future-proof their energy strategies through data-driven decision-making. Q: How is the evolution of battery management systems (BMS) reshaping what’s possible in electric mobility and energy storage? A: The next frontier is taking BMS from reaction to prediction. And this extends well beyond automotive. Once a battery’s primary life in a vehicle is over, it can still serve as stationary storage—for example, in healthcare facilities or other industries with high energy demands. That second life is an untapped opportunity. But there are challenges. Recycling EV batteries is still a complex and not widely understood process. In the EU, for example, regulations already require a minimum percentage of recycled materials—13% recycled cobalt, among other components. To meet that, you need full visibility into a battery’s history and condition. That’s where centralized, accessible data becomes essential. Q: What are the biggest technical or infrastructure challenges in deploying advanced battery systems at scale? A: The first challenge is data chaos. Without integration, insights are either lost or stuck in silos. The second is alignment. We don’t yet have a clear, universal path to compliance, and different stakeholders are moving in different directions. Infrastructure is another question – can the current grid support widespread EV adoption? Are the right regulations in place? Too much of the industry is still operating in silos, and that fragmentation makes it harder to scale sustainable, intelligent solutions. Q: From a sustainability perspective, how can smarter BMS influence circularity and lifecycle efficiency? A: When BMS technology incorporates predictive analytics, it enables smarter charging and discharging behavior, batteries charge more efficiently and avoid unnecessary wear. Smart charging – avoiding constant charging cycles – extends battery life and reduces resource consumption. That’s key for sustainability. The longer we keep batteries in the field, the fewer raw materials we need to extract. Q: How is demand for better battery intelligence changing? A: It’s growing rapidly. From a manufacturer’s standpoint, being able to demonstrate that your batteries last longer and perform better is a strategic differentiator. Effective management not only preserves value for the consumer but also reduces warranty issues and improves brand reputation. Q: What barriers still need to be addressed for mass adoption of advanced BMS platforms? A: Infrastructure is a major barrier. Some cities have robust charging networks, but many don’t. Beyond that, we need the grid to operate as a two-way street—able to receive energy from EVs as well as supply it. What we need now is alignment—not just across tech providers, but across regulators, utilities, and OEMs. The question is: can the rest of the ecosystem move with the same urgency as platforms like BattCor. Q: Battery safety is critical in EVs and aviation. How is the industry shifting its approach? A: Battery anxiety is real. With predictive monitoring, we can catch early warning signs like rising temperatures before they escalate. If parameters are trending toward failure, action can be taken immediately. This proactive approach can dramatically reduce the risk of catastrophic events and improve confidence in the technology. Q: Looking ahead 5–10 years, what’s the most transformational potential of battery intelligence? A: We’ll see an entirely new level of autonomy in how vehicles and buildings manage energy. Imagine a car that decides when to charge based on grid demand, or a building that balances its energy use based on stored battery health. We could see vehicles and the grid collaborating to optimize distribution, reduce strain during peak hours, and even stabilize the system during emergencies. Ultimately, companies will seek unified platforms that can integrate sustainability, compliance, tracking, and predictive analysis in one place. There are players who excel in one or two of those areas, but very few that can bring it all together. That’s where Ancor is focused, and BattCor is our blueprint for that future. We’re not just participating in the next wave of battery innovation. We’re helping lead it. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Electrifying Eastern Market

August 16, 2025 No Comments

Detroit’s Eastern Market is working to become a national model for integrating freight solutions that reduce fossil fuel use and freight operation costs. San Carlos, Calif.-based ElectricFish, a finalist in the Toyota Mobility Foundation’s Sustainable Cities Challenge, was chosen to build battery-integrated fast chargers to power EVs and provide backup energy for Eastern Market. As one of only three cities worldwide chosen for this challenge, Detroit is using the opportunity to position itself as a leader in transportation innovation, this time in clean mobility. SBN Detroit interviewed ElectricFish co-founder Anurag Kamal about why Eastern Market is the ideal proving ground, what this means for the city’s EV landscape, and how this project could influence urban electrification nationwide. Q: What does Detroit’s selection as a Toyota Mobility Foundation Sustainable Cities Challenge finalist mean for its position in EV and clean mobility? A: Being one of just three cities in the world chosen for this program is an achievement in itself. Detroit has always been a center of automotive innovation, and now we’re seeing a new evolution – from internal combustion to electric. The challenges are complex, especially for medium- and heavy-duty freight vehicles, where electrification requires both cost-effective solutions and robust infrastructure. This project is a way to demonstrate what’s possible and draw attention to Detroit’s potential in leading the shift to sustainable transport. Q: What advantages or challenges does Detroit present for innovating in EV infrastructure? A: Detroit’s biggest advantage is its proximity to the automakers and decision-makers. For startups like ours, having industry leaders see our work firsthand is invaluable. But Detroit is also a challenging test bed – the infrastructure in many areas is outdated and upgrading it can be extremely expensive. In places like Eastern Market, where we’re deploying, the cost to modernize could run into the millions. That’s why we’re proving there’s a different, more cost-effective way to build charging capability that can be replicated in other cities with similar constraints. Q: How does the Toyota Mobility Foundation competition help accelerate innovation? A: Funding is a huge part of it. Detroit secured $3 million for the first phase, with additional funding for companies that advance to later stages. Just as important is the collaboration—talking directly with local businesses, understanding their needs, and identifying unique challenges. For example, a mid-sized fishery in Eastern Market could lose thousands of dollars in product during a four- to six-hour outage caused by infrastructure upgrades. Backup energy solutions become not just a convenience, but a necessity. Q: What does success look like for this project? A: In the short term, success means mid-sized businesses in Eastern Market integrating sustainable practices, whether that’s switching to EVs or having accessible charging infrastructure on-site. For small vendors, it means being able to plug in while working in the market. On September 26, we will launch the first Public Fast Charging Hub at an event that’s open to the public. We’ll be able to demonstrate first-hand how businesses can benefit, and we are hoping to get early adoption. Long term, we want Detroit’s project to be a national case study in rapid, cost-effective urban electrification—something that inspires other cities to follow. Q: What are the biggest gaps you see today in EV charging and fleet electrification? A: Infrastructure is the number one gap. There’s a common perception that switching to electric means changing your entire workflow, parking a vehicle overnight for charging, waiting hours instead of minutes. That’s not sustainable for many businesses. The challenge is not just funding infrastructure but also developing alternative technologies and deployment models that make charging fast, flexible, and accessible. Q: As a startup, how do you decide which innovations to prioritize? A: It’s a constant balancing act. We designed a product with two very fast charging ports that can be deployed almost anywhere. But some customers question the need to pay for faster charging when they don’t see the immediate benefit. Others, like Amazon, request larger-scale systems with eight ports. The key is to stay laser-focused on our mission, move quickly, and avoid overextending into too many variations at once. Q: What lessons have you learned about scaling technology in a rapidly changing industry? A: Flexibility is everything. We’ve seen battery pack prices drop from $200,000 to $60,000 in just three and a half years. Locking into long-term agreements without room to adapt can be costly. We make sure our supply agreements account for technological changes, so we can pivot as new, more cost-effective options emerge. Q: What’s your vision for Detroit’s EV charging landscape in 10 years? A: I think we’ll see significant fleet electrification – possibly 10% adoption or more – along with widespread public and private charging. Places that sell fuel today will likely also serve EV drivers. Home charging will be common for homeowners, but public infrastructure will carry the bulk of the load. If projects like Eastern Market succeed, Detroit could be one of the most compelling examples of how urban EV infrastructure can be built quickly, effectively, and in a way that meets the needs of diverse users. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.