Building the Next Generation of Urban Infrastructure
Founded in 1965, Gensler is a global architecture and design firm working across sectors including urban development, commercial real estate, and civic infrastructure. SBN Detroit sat down with Najahyia Chinchilla, senior associate and sustainability consultant, to discuss mass timber, embodied carbon, and what sustainable construction means for Southeast Michigan. Q: Why is wood re-emerging right now as a serious option for large-scale, urban construction? A: Mass timber blends strength, sustainability, and design quality in ways few materials can. Wood has been used for centuries, but today’s engineered timber products – CLT, glulam, DLT, and NLT – bring a new level of precision, consistency, and performance that aligns with modern building requirements, including strict quality control and predictable fire resistance. Another driver is the industry’s increasing focus on reducing embodied carbon. Compared to steel and concrete structural systems, mass timber can significantly lower a project’s carbon footprint. At the same time, sustainably managed forests contribute to carbon sequestration and biodiversity, while modern processing methods reduce waste. Wood’s lighter weight also cuts fuel use and emissions during transportation, particularly when sourced regionally. From a delivery standpoint, mass timber offers compelling schedule advantages. Prefabricated components, lighter assemblies, and the ability to sequence work in parallel can meaningfully shorten construction timelines, an increasingly important factor for clients who need projects delivered quickly and efficiently. Q: Detroit and the Midwest have long been defined by steel, concrete, and manufacturing. How does mass timber challenge or complement that legacy? A: Mass timber is highly complementary. Michigan was once the nation’s top lumber producer, giving the region a timber legacy that predates its steel and concrete era. At Gensler, we’re designing hybrid systems, such as Fifth + Tillery in Austin, that combine timber and steel to modernize existing structures. For each project, we partner with clients, engineers, and contractors to select the right system based on performance, sustainability goals, schedule, and budget. As mass timber gains momentum for its lower embodied carbon, it is also prompting steel and concrete industries to innovate and compete. Q: How do projects like the tall timber work featured at the MSU Tall Timber exhibit help shift conversations about what sustainable urban buildings can look like? The MSU Tall Timber exhibit, at Chrysler House (open until March, 2026), is a great way to broaden the conversation across the design and construction industries, real-estate community, property owners and the public on what is possible. The exhibit includes Gensler’s Proto-Model X project for Sidewalk Labs and mass timber projects from across the state. The curation team is also doing a great job of hosting events and panels that give project teams a chance to talk about projects and lessons learned. In legacy industrial cities, where we have a strong existing building inventory, we have a responsibility to preserve and repurpose our buildings. Nothing is more sustainable than reutilizing buildings and reducing waste, as seen with the Book Depository building in Corktown. For new buildings, we also have a responsibility to build for the future and make the best choices that we can with the materials at our disposal. Mass Timber is a responsible option and should always be considered. Q: Beyond sustainability, what design or human-scale qualities does mass timber introduce that more conventional materials often don’t? A: Wood brings a natural warmth and biophilic quality that supports wellbeing – lowering stress, improving cognitive function, and creating spaces that feel welcoming and calm. Exposing the structure adds authenticity and makes the architecture legible, helping people feel more grounded in the space. Q: What makes Michigan uniquely positioned to lead in mass timber and low-carbon construction? At the MSU Michigan Mass Timber Update in December, I was able to see the strength of the Michigan mass timber community coming together. The institutional leadership from Michigan State University and their director, Sandra Lupien, is positioning Michigan’s mass timber capabilities on a global level. Connections are being established across the market from – architects, structural engineers, MI EGLE, code officials, business and economic development associations, workforce training leaders to contractors and suppliers. Q: How could mass timber and life cycle thinking influence redevelopment in cities like Detroit, where adaptive reuse and reinvestment are central to the urban story? A: Detroit has led in adaptive reuse for over 25 years, proving that reinvesting in existing buildings delivers cultural, social, economic, and environmental value. Mass timber and lifecycle thinking are the next steps, offering lower carbon pathways as the city continues to grow. To make informed decisions, architects and clients need a full understanding of a material’s life cycle, from extraction and manufacturing to reuse and end of life. This is why circular economy thinking is so critical to future development. At Gensler, our Gensler Product Sustainability (GPS) Standards help guide this process by providing clear, industry-aligned criteria that accelerate the adoption of lower carbon materials in collaboration with the Common Materials Framework. Q: In a region shaped by reinvention, how do you see sustainable materials and measurement tools contributing to the next chapter of Detroit’s built environment? A: Detroit and Michigan have always thrived on reinvention. That same spirit of creativity positions the region to lead in the next wave of sustainable development. Our climate challenges, paired with the natural and industrial resources already here, create an ideal environment for adopting materials and strategies that will help Michigan thrive through future change. The growing investment in next-generation technologies is especially exciting. As industries across the state push toward innovation, there’s real potential for that momentum to drive broader adoption of low carbon materials, mass timber, and performance-based design tools. If we want to attract new residents, businesses, and industries, we need to shape buildings and public spaces that reflect where Detroit is going – healthy, efficient, resilient, and future focused. Q: As sustainability expectations continue to rise, what do you think will separate projects that genuinely reduce impact from those that simply meet minimum standards? Minimum standards are steadily improving as energy codes tighten and reduce allowable energy use, which means operational carbon is no longer the primary differentiator. What will set truly impactful projects apart is a commitment to addressing embodied carbon as well. Conducting Life Cycle Assessments (LCAs) early in design gives clients and teams a clear baseline and empowers them to make more informed material choices. Projects that are serious about reducing their overall footprint will also look beyond efficiency to incorporate clean energy—whether by purchasing renewables from their utility or integrating onsite solutions. Michigan is particularly well-suited for ground source heat pumps, with stable underground temperatures that perform reliably through freezing winters and hot summers, and a strong network of engineers and installers who understand the technology. In short, the leaders will be the teams that measure comprehensively, design holistically, and pair low carbon materials
Urban Tech Xchange and Detroit Smart Parking Lab
Now in its fourth year of operation, Urban Tech Xchange (UTX) has become a living laboratory where emerging technology startups can test, refine, and validate smart urban systems in real-world conditions. Launched through a collaboration between Bedrock, Bosch, Cisco, and Kode Labs, UTX builds on the foundation of the Detroit Smart Parking Lab (founded earlier by Bedrock, Ford, MEDC, and Bosch) expanding its scope beyond parking into logistics, energy, building automation, accessibility, and freshwater tech. What differentiates UTX from other technology incubators and accelerators is its emphasis on real-world deployment. Rather than testing concepts in isolation, startups pilot technologies directly within Detroit’s streets, curbsides, buildings, and rooftops, allowing solutions to be measured against real constraints such as emissions reduction, infrastructure utilization, and resident impact. Over the past four years, that approach has helped deploy dozens of pilots and move some into active use. SBN Detroit interviewed Kevin Mull, Bedrock’s Senior Director for Strategic Initiatives, about how Southeast Michigan’s legacy industries are shaping the next era of sustainable urban logistics—and how incremental efficiencies can deliver meaningful environmental gains at city scale. Q: What factors help position Southeast Michigan to rethink how urban logistics can improve daily life in cities like Detroit? A: Southeast Michigan has been designing, building, and deploying mobility solutions for generations. What’s different right now is that we’re at a special moment where the relationships, the talent, and the physical space all align. We have room to test ideas, and we have strong public-private partnerships that allow us to deploy technology. Bedrock’s Detroit Smart Parking Lab (DSPL) and Urban Tech Xchange (UTX) give startups the ability to move beyond theory. Through platforms like the Michigan Mobility Funding Platform, we’ve been able to deploy a million dollars in grants to early-stage companies tackling real logistics and mobility challenges. Over the past four years, several of those pilots have become production-ready solutions now operating across Detroit—from curbside EV charging to streetlight-mounted charging systems. Q: How do wasted miles, underused infrastructure, or inefficient logistics affect urban environments and quality of life? A: Wasted miles translate directly into congestion, emissions, and frustration. Vehicles circling for parking, trucks idling in residential areas, or delivery vehicles double-parking because curb space isn’t managed well—all of that erodes the day-to-day experience of a city. Underutilized infrastructure is another big issue. Curbsides, loading zones, rooftops—these are valuable assets that often aren’t managed intentionally. At Bedrock alone, we process roughly 100,000 parking transactions per month. Every single one of those transactions is an opportunity to reduce friction or create value. We are focusing on solutions that remove friction. One example is IONDynamics, that’s working on automated EV charging. Another is HEVO – a wireless charging solution. Small improvements, repeated thousands of times, add up quickly. Q: How do smarter logistics systems change the way residents experience sustainability day to day? A: Sustainability becomes tangible when it improves daily life. Fewer vehicles circling means cleaner air and quieter streets. Better-managed loading zones mean safer sidewalks. More predictable deliveries mean less congestion during peak hours. One pilot we ran used a small autonomous robot to transport food scraps between restaurants and upcycling locations. Over the course of that project, it diverted more than 2,600 pounds of food waste and eliminated nearly 1,200 pounds of greenhouse gas emissions by replacing traditional vehicle trips. It also avoided the use of about 56 gallons of fuel. Those numbers matter, but what residents notice is the absence of friction—less noise, less traffic, and fewer large vehicles in tight residential spaces. Sustainability works best when it’s embedded into systems people already rely on. Q: How can improved last-mile logistics help reduce unnecessary driving and strengthen neighborhood connectivity? A: The last mile is one of the most important parts of the logistics chain and is often the most inefficient. A lot of energy is going into that space right now because it has outsized impact. Better coordination of curb space, smarter delivery scheduling, and multimodal solutions all reduce the need for unnecessary trips. When people can reliably park, receive deliveries, or access transit without friction, neighborhoods become more functional and connected. We focus on the edges—where parking garages meet transit, where delivery vehicles meet sidewalks, where people move between modes. Improving those interfaces creates meaningful gains without massive infrastructure investments. Q: Many of the technologies supported by UTX reduce congestion and emissions. How do you think about sustainability in this work? A: Sustainability is an outcome of better systems rather than the starting point. When you reduce wasted miles, idle time, and inefficient use of infrastructure, the environmental benefits follow naturally. If we can take miles off the street, shorten dwell times, or make curb space and parking more productive, we reduce emissions without asking people to change their behaviors. Across the Bedrock portfolio, we also think a lot about avoided infrastructure. For example, we’re exploring automated valet parking technology start-ups that aim to allow cars to park closer together and improve garage efficiency by an estimated 20 percent. That can delay—or eliminate—the need to build new parking structures, which has a significant embodied carbon impact. Another example is an automated robot charging solution from Ion Dynamics, which has a charging robot move to the vehicles require charging, which is a dynamic solution that avoids adding costly fixed charging infrastructure. The same logic applies to delivery drones, ground-based robots, and micro-mobility. Moving packages through the air or via small electric vehicles instead of gas-powered trucks reduces fuel consumption and congestion. Q: Where do you see the biggest opportunities for Southeast Michigan cities to improve logistics in ways that benefit both residents and businesses? A: The opportunities are everywhere, but they’re often measured in inches rather than miles. Smarter curbside management. Better coordination between delivery systems and transit hubs. More efficient use of shared infrastructure. Individually, these improvements may seem small. But in the aggregate, they have outsized impact. Through platforms like UTX and DSPL, we’re helping startups test those ideas, refine them, and scale what
Navigating Environmental Compliance
Butzel is one of Michigan’s longest-standing law firms, advising businesses across industries on regulatory compliance, environmental law, and complex commercial matters. As environmental expectations evolve alongside shifting regulatory realities, the firm plays a key role in helping companies navigate both legacy challenges and emerging risks. SBN Detroit interviewed Butzel shareholder Beth Gotthelf to discuss how environmental compliance, sustainability, and innovation are intersecting today — particularly in Southeast Michigan — and what businesses should be paying attention to in the years ahead. Q: From your perspective, what are the most consequential changes shaping how companies approach compliance and sustainability today? A: Many companies still treat compliance and sustainability as separate conversations. Compliance is something they aim for while sustainability is framed as an aspirational goal. Where those two intersect most often is when sustainability also makes business sense. Reducing water use, reusing materials, and improving efficiency often lower costs. Recycling and waste reduction can improve margins. As a result, many organizations are approaching sustainability less as a branding exercise and more as a fiscal and operational strategy. Q: How are businesses navigating the tension between accelerating sustainability goals and increasingly complex regulatory frameworks at the state and federal levels? A: Right now, I don’t see the same level of tension that existed a year or two ago, particularly in Michigan, unless they also have facilities outside of the U.S. or in California. Many companies still believe in climate action and sustainability, but they’re not always using that language domestically given the current federal environment. That said, sustainability reporting is mandated outside the US, with the European Union leading the way for larger firms, and nations like Australia, China, India, and Japan requiring disclosures. Those requirements still apply across all divisions, including U.S. facilities. One area where regulatory complexity is very real is battery recycling, particularly lithium batteries. The regulatory framework in the U.S. makes recycling more difficult than in other countries. That’s an area where we need better alignment to compete in the global market. There is progress happening, but it remains a challenge. Q: Southeast Michigan has a deep industrial legacy alongside growing environmental expectations. What challenges does that history create for remediation and compliance in this region? A: There are many. One challenge, for example, is that materials historically considered “clean fill” may no longer be viewed that way under current standards. The question becomes: do we excavate and remove it all? That creates dust for the area, truck traffic, emissions, road wear, and additional environmental impacts. In some cases, the net environmental benefit is questionable. We also face decisions around highly contaminated sites — whether to cap and manage contamination in place or attempt full remediation to pre-industrial conditions, which can be extremely costly and disruptive. I have simplified the issue but there is a balance between the desire to re-use contaminated sites (brownfield), finding a new productive use, and moving to a ‘greenfield,’ where you do not have to incur the cost, time, and worry of a brownfield. On the compliance side, Southeast Michigan has dense industrial areas adjacent to residential neighborhoods, particularly in places like Southwest Detroit. That proximity creates ongoing tension between maintaining industrial activity and protecting air quality and public health. These are not simple issues, and they require balance rather than absolutes. Q: Are you seeing a shift from reactive environmental compliance to more proactive strategies? A: Yes, overall companies are more proactive than they were decades ago. There’s greater environmental stewardship and awareness. There are better tools to allow for reuse, recycling, lower emissions, fewer chemicals being discharged in wastewater, better management of stormwater, etc. Companies are constantly looking and then implementing those tools. People, whether a resident, employee, or both–want products that last, clean water for swimming and boating, and healthy ecosystems — and they also want manufacturing and economic growth. Balancing those priorities is ongoing but can be done. We can build manufacturing and provide jobs while protecting the environment. Larger companies tend to have more resources to implement sustainability strategies and work with suppliers to raise standards. That said, the last year has been different. Incentives to pursue sustainability have diminished, and in some cases, companies feel penalized for investing in these efforts. That has slowed momentum for some organizations. Q: What role does innovation play in helping companies meet environmental obligations without stalling growth? A: Innovation is essential. It shows up in many forms — energy management software, automation, detection systems, improved chemicals, safer materials, and better protective equipment to name a few. There’s also a real opportunity to expand access to innovation, especially for small and midsize companies. More forums, education, and exposure to tools like energy tracking, water reuse, stormwater management, and greywater systems would help accelerate adoption. Innovation should be encouraged, not siloed. Q: How are climate-related risks influencing environmental decision-making in the Great Lakes region? A: Water quality has become a major concern. The Flint water crisis highlighted how municipal systems directly affect not just residential, but industrial operations. Poor water quality can damage equipment and disrupt production, forcing companies to install additional filtration and safeguards. Flooding is another growing issue. We’re seeing more frequent and severe rain events, impacting facilities across urban and rural areas alike. It is not good when a facility is flooded, potentially allowing chemicals to flow into the environment or causing work to stop. There are a variety of causes of flooding, some related to the drainage system on property, and some off property. Managing flood risk increasingly requires coordination between municipalities and private operators. Extreme weather — snow, wind, heat, flooding — is becoming part of long-term planning. Some larger companies are building redundancy across regions, but many Michigan businesses are smaller and must do the best they can within limited resources. Q: Compared to other regions, what opportunities does Southeast Michigan offer for sustainable redevelopment and clean manufacturing? A: Southeast Michigan has an abundance of industrial sites suitable for adaptive reuse, along with a strong workforce
Strengthening Michigan’s Ecosystems
Pollinators are essential to Michigan’s ecosystems, food systems, and long-term environmental resilience — yet they face increasing threats from habitat loss, pesticides, disease, and climate change. As Southeast Michigan looks for scalable, science-based approaches to ecological stewardship, the University of Michigan-Dearborn has emerged as a voice in pollinator conservation, sustainability, and community education. SBN Detroit interviewed Dr. David Susko, Associate Professor of Biology and Chair of Biology in the Department of Natural Sciences at UM-Dearborn, about the university’s Bee Campus USA affiliation, the initiatives underway on and beyond campus, and why the region is positioned to advance pollinator health. Q: What role does Bee Campus USA play at UM-Dearborn? A: First, it’s important to distinguish Bee City USA from Bee Campus USA. They share a common mission, but Bee Campus USA focuses specifically on higher education institutions. Both programs create a national framework — and a third-party certification — that helps cities and campuses advance pollinator education, habitat management, and long-term preservation. For us, the affiliation established a baseline. It gave us a structured way to track what we were already doing, identify gaps, and strengthen our commitment to pollinator health. It also connects us to a national network so we can benchmark progress, share strategies, and stay accountable. In many ways, it formalized work that had been happening here for decades. Q: What concrete steps has the university taken to support pollinator health, biodiversity, and sustainable landscapes? A: Many of our efforts predate the certification. UM-Dearborn has had an organic community garden since the 1970s and a strong environmental stewardship culture. Since I joined the campus in 2003, we’ve expanded those efforts significantly. We’ve added pollinator gardens and rain gardens, managed a campus bee yard for several years, and partnered closely with our facilities and grounds teams. They’ve been instrumental — reducing pesticide use, transitioning to organic fertilizers, and designating additional “no-mow” or naturalized areas on campus. These provide habitat for insects, reduce emissions from mowing, lower maintenance costs, and support overall soil and ecosystem health. Q: What challenges have you encountered in implementing pollinator-friendly landscapes? A: The biggest challenge is cultural. People often equate “well-maintained” with “closely mowed.” A pollinator-friendly landscape looks different — and sometimes that difference requires explanation. These spaces aren’t unkempt; they’re functioning ecosystems. Naturalized areas improve biodiversity, reduce fertilizer use, cut emissions, and support wildlife. Part of our work is helping people reframe what beauty looks like in a sustainable landscape. Once they understand the ecological benefits, they usually become strong supporters. Q: How are students, faculty, and staff involved in these initiatives and what types of engagement have you seen? A: Engagement is one of our greatest strengths. The Environmental Interpretive Center (EIC), which opened in 2001, draws thousands of visitors each year for free programming related to ecology, natural history, and pollinators. We host workshops, seasonal programs, and young naturalist sessions. These opportunities reach not only students, but families, K-12 classes, and community members. We also offer volunteer stewardship events — “Stewardship Saturdays” — where participants help remove invasive species and restore habitat quality. These have become incredibly popular. And at an academic level, pollinator initiatives are woven into coursework, research, and capstone projects. For many students, this becomes their first real stewardship experience. They see how their work directly contributes to the regional ecosystem and realize the role they can play in addressing pollinator decline. Q: Can you share an example of how sustainability and pollinator conservation intersect with experiential learning or research on campus? A: A great example is the PolliNation Project, which began when a student approached me wanting to take more action. Ultimately, this became a campus and community-wide initiative to build insect hotels in order to promote pollinator awareness and conservation. Insect hotels are like birdhouses for pollinators. Our students built and distributed roughly 250 of these hotels across the region. We worked with the College of Engineering and Computer Science, part of which is a design course where students develop apps for real-world stakeholders. The students ended up creating two digital tools: the PolliNation ID App, which helps users identify species, and the PolliNation Hotel App, which tracks locations and resources for “insect hotels.” The project earned a Ford College Community Challenge (C3) Grant and inspired broader outreach. Rescue Michigan Nature Now donated additional hotels, and our apps and online materials help residents build their own. This is what experiential sustainability education should look like — students creating tools with real ecological and community impact. Q: What value do these efforts bring beyond the campus borders, especially to Detroit-area communities? A: Our work extends into the region in several ways. The PolliNation Project has been integrated into the Rouge River Gateway Trail through interpretive signage, giving visitors a deeper understanding of pollinators. Our online resources help residents and community groups design their own pollinator habitats. We also collaborate with Detroit-based partners. For example, the Dearborn Shines initiative brings schoolyard gardens — including pollinator beds — to local schools. Students learn about nutrition, ecology, and pollinators simultaneously. UM-Dearborn students helped design and build these spaces, creating a powerful feedback loop of education, stewardship, and hands-on impact. Q: Detroit and Southeast Michigan have a unique ecological and urban history. Why is Bee Campus designation meaningful here? A: This region carries both ecological richness and environmental challenges. We have hundreds of native bee species in Michigan alone, many of which rely on the exact types of habitats we’re restoring. At the same time, urbanization and habitat fragmentation make pollinator conservation more urgent. Being a Bee Campus in this context means modeling what sustainable land stewardship looks like in a northern, urbanized ecosystem — and showing that cities and campuses can play a leadership role in ecological recovery. Q: What challenges and opportunities does Southeast Michigan’s climate present for pollinator protection? A: Overwintering is a major issue. Honeybees struggle in northern climates, and climate variability makes conditions more unpredictable. Beekeepers in Southeast Michigan are experimenting with improved insulation techniques
Preparing for the AI Energy Era
ThermoVerse is a Detroit-based urban innovation startup founded by engineer and researcher Shantonio Birch. The company’s work centers on advanced thermal energy storage and people-focused building technologies that reduce waste, stabilize indoor environments, and free up electrical capacity. SBN Detroit interviewed Birch about the future of grid resiliency, energy equity, and why Southeast Michigan is positioned to lead in next-generation smart city innovation. Q: What is the impetus behind the work you do? A: ThermoVerse is focused on one of the biggest stability issues we face: how do we allow high-energy users like data centers to coexist in communities without competing for the same energy we need to heat homes and businesses? Our goal is to reduce the largest source of energy consumption in buildings — the HVAC system — so more energy is available at the panel. We want to empower building owners to turn their buildings into value-added assets instead of liabilities. Q: What are the biggest challenges buildings face? A: It all comes down to energy. There are many issues in the built environment, and I think of buildings like the human body — everything is connected. We talk about indoor air quality and comfort, but when you look at economic development, the thing that will get this nation moving is our relationship to energy. Right now, poor power quality is being distributed through the grid and into homes, affecting how our devices and systems function. When you layer on additional demand from advanced manufacturing, EVs, and AI data centers, we’re going to experience more brownouts and blackouts. That’s the biggest challenge buildings are facing: how do we allow this huge economic wave — fueled by AI — without compromising communities? Q: What technologies or approaches will have the greatest impact on reducing energy waste in buildings? A: Anything simple. The biggest barrier for new technology is integration, so solutions have to be straightforward. I believe thermal energy storage is a major opportunity. It will play a huge role in meeting grid-resiliency needs. Renewables like solar are valuable, but they don’t solve the smart-growth challenge we face. We need growth that strengthens the grid rather than stressing it. Q: How does better thermal management translate into healthier or safer living conditions? A: I found my way into this field because I experienced heat stress in my own townhouse apartment during the pandemic while studying at U-M. I was close to heat stroke. We’re seeing more and more cases of heat stress in hospitals and communities now. Better thermal management helps reduce those risks. Beyond the health impact, there’s the economic side. Many people are spending a significant portion of their income on utilities. Improved thermal performance means lower bills, better living conditions, and more resilience as heat waves become more frequent. Q: What role can innovation play in addressing energy inequity — especially in aging housing stock and low-income communities? A: I’ll say this boldly: most existing building technologies were not designed with equity or people in mind. They were built around the question, “How do we cool this space so we can have people here?” At ThermoVerse, we flip that script. We build around the people first. People-centric technologies will play a huge role in reducing energy demand and supporting smart growth so AI and other advancements can coexist with communities instead of overwhelming them. Q: What makes Southeast Michigan a meaningful place to build and test smart-city and energy-efficiency technologies? A: If you look at major cities like Chicago or New York, Detroit stands out. We have the greatest potential for smart-city innovation because our built environment is underdeveloped in certain areas, making the starting point ideal. We can embed smart infrastructure into buildings more easily to enable fluid energy transfer between the grid and the built environment. There’s also a level of openness and willingness here that you don’t always find in cities that are already fully built out. Q: What barriers still slow down the adoption of innovative building technologies, even when they’re proven to reduce waste? A: Integration. That is the barrier for most proven technologies. We also have split incentives in the built environment. Building owners are our customers, but their customers — the tenants — want a better user experience. Then you have utilities, with power-purchase agreements and rate structures that complicate adding new technologies. And finally, the contractors. They’re the ones installing the equipment. If they don’t understand how a new technology fits into existing systems, it won’t be integrated. Heat pumps are a good example — contractor knowledge gaps can slow down adoption, even when the technology is solid. Q: For building owners looking to modernize, where should they focus first to get the biggest energy impact? A: If you’re going to modernize, you have to measure. Establish a baseline. Invest in sensors and meters to understand your energy use down to the unit. You can’t manage what you don’t measure. Once you have visibility, you can start thinking about the ecosystem of technologies that will create the biggest short-term and long-term impact. Ultimately, we need buildings — and neighborhoods — where energy flows bi-directionally between the grid and the built environment. Q: Looking ahead, what do you believe will define the next chapter of energy innovation in Detroit and more broadly? A: Detroit has a deep understanding of how communities and businesses coexist. The next evolution of the built environment here will be people-based — designed around the experience of living and working well. Nationally, we’re at a very interesting moment in energy. For years, the “energy transition” has been politicized, and we’re now looking at it through an economic lens driven by AI. The biggest opportunity ahead is doubling our energy production to meet the demands of AI data centers. The White House recently launched the Genesis Mission — the largest investment in strengthening our national energy reserve to prepare for the new digital era. There’s an enormous opportunity for young people to enter this
How Sesame Solar is Aiming to Build a Mobile Clean Energy Future
Sesame Solar, based in Jackson, Michigan, is pioneering a new model for clean, mobile power. The company’s self-generating “nanogrids” — compact, solar- and hydrogen-powered units that deploy in minutes — are designed to deliver renewable electricity anywhere it’s needed. From emergency response and telecom operations to defense and community resilience, the technology provides an alternative to the diesel generators that have long powered temporary and remote sites. SBN Detroit interviewed co-founder Lauren Flanagan about redefining energy resilience, the challenges of scaling clean power, and why Michigan is the right place to lead this transformation. Q: Tell me about Sesame Solar — what inspired it, and how did it begin? A: After Hurricane Katrina, it hit me that extreme weather was becoming more frequent and more severe. And it was clear that government alone couldn’t handle the response. Every time disaster struck, I saw diesel generators being deployed to restore power, even though they caused massive environmental damage and logistical problems. That was the “aha” moment. I wanted to create a clean, mobile, self-generating power solution that could replace diesel. Q: How did that vision turn into the nanogrid model you use today? A: We realized that to change behavior, we had to make the better solution easier — something that could be deployed quickly, run cleanly, and adapt to different uses. We created a model that is modular and scalable, like Lego blocks. The nanogrids can power emergency offices, communications systems, field kitchens, drone refueling stations and more. The first units were deployed in the Caribbean after Hurricane Maria (2017), and they’re still operating today. From there, we’ve expanded across the U.S. — our systems are used by cities from Ann Arbor to Santa Barbara, and by telecom companies like Comcast, Cox, and Charter. Q: What kinds of situations demonstrate the greatest need for deployable clean power? A: Disaster recovery is one, of course, but our nanogrids are also being used anywhere grid power is unreliable or unavailable. The Air Force and the Army Corps of Engineers use them for unmanned operations, including surveillance and communications. We’ve also developed hydrogen-powered drone refueling stations with partners like Heven Aerotech. We’re seeing use cases across emergency management, defense, telecommunications, and community resilience — really, any situation where people need dependable, sustainable power quickly. Q: What challenges come with making energy both mobile and self-generating? A: It’s hard. To make something that sets up in 15 minutes and runs off solar and hydrogen, you need deep integration between hardware, software, and automation. We hold multiple patents, and our engineering team has solved challenges around rapid deployment, autonomous energy management, and safety. Every component — from insulation and vapor barriers to passive energy systems — contributes to efficiency. We have a unit deployed with the Army Corps of Engineers that’s been running unmanned for nearly a year with zero downtime. Imagine if a diesel-powered generator was running for that long. And maintenance of the unit consists of blowing sand off the panels twice a year because it’s located in the desert. That’s the level of reliability we’re aiming for. Q: How do you measure the environmental benefits compared to diesel generators? A: We quantify it in CO₂ savings. Our software platform tracks every kilowatt generated and consumed, calculating gallons of diesel avoided and total emissions saved in real time. It’s data our customers can use to validate their sustainability goals. Beyond emissions, diesel generators are noisy, polluting, and often dependent on supply chains that fail during crises. A self-sustaining nanogrid avoids all of that. Q: You moved the company from California to Michigan. Why build here? A: Honestly, I wouldn’t have opened this business in California. Michigan offers lower operating costs, a strong manufacturing base, and deep expertise in mobility and electrification — all areas that align with our long-term vision to make nanogrids more automated. The state has a world-class supply chain. We buy from companies like Alro Steel, we hire engineers locally, and we also source as locally as possible. I like to say we take a farm-to-table approach to manufacturing: how much can we build right here in Michigan? Q: What opportunities does this create for Michigan’s workforce and suppliers? A: We’re growing quickly — we have 23 employees and are hiring more technicians now. The roles require multidisciplinary skills like fabrication, welding, mechanical, and electrical. Increasingly, there are opportunities for advanced computer-assisted and AI-driven roles too. Michigan’s existing fabrication and automotive supply chain is a huge advantage. As that sector transitions toward electrification, it’s opening new opportunities for clean-tech manufacturing to scale. Q: What does the next decade look like as extreme weather becomes more frequent and the energy transition accelerates? A: It’s predicted that we’ll see a significant number of billion-dollar weather events in the next five or six years. Even as we make progress in slowing climate change, we’ll still need to adapt. That’s where mobile, renewably powered systems can come in. They bridge the gap between infrastructure and immediacy — bringing clean energy wherever it’s needed. I’m an optimist. I believe the technology exists to stabilize the climate, but it won’t get easier before it gets better. At Sesame Solar, our mission has always been about people, planet, and profit. It sounds a bit fluffy, but we are working to help communities, companies, and governments prepare for the future — not just by responding to disasters, but by rethinking how we power the world in the first place. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Rebuilding Electric Motor Manufacturing in Michigan
Farmington Hills-based Modal Motors designs and manufactures next-generation electric motors engineered for high torque density, simplified assembly, and scalability in the United States. The company’s transverse-flux architecture reduces reliance on rare-earth materials while improving efficiency and performance across mobility applications, including EVs, drones, and industrial equipment. By rethinking both motor design and manufacturability, Modal Motors aims to strengthen domestic supply chains and support the growing electrification industry. The company recently raise $2 million in a seed funding round that it will use to accelerate its transition from R&D and prototyping to full-scale manufacturing in Michigan. SBN Detroit interviewed company founder and CEO Michael Steenburg about reshoring manufacturing, supporting Michigan’s EV leadership, and the future of electric propulsion. Q: Give us the brief origin story. What motivated the creation of Modal Motors? A: Over the last 25 years, American manufacturing has moved steadily overseas. As electrification has accelerated, we’ve seen a slow-moving shift where innovation happens here, but production doesn’t. Early in my career, I focused on improving fuel efficiency in vehicles. That eventually led to developing my own motor IP. When I looked at the manufacturing reality, it was clear: If we wanted the U.S. to truly compete in electrified mobility, we needed to rethink how motors are built. Instead of designing motors that require extremely labor-intensive processes and then shipping production to Asia to reduce costs, we asked: What if we design motors that are simpler and more affordable to build here in the U.S. from the start? Modal Motors is about empowering a domestic ecosystem — not just for cars, but also for tools, industrial equipment, and new sectors like drones. We want to help restore middle-skill manufacturing jobs and global competitiveness. Q: As the EV transition accelerates, what strengths can Michigan leverage in next-generation motor technology? A: Michigan is uniquely positioned to lead in electric motors. We already have the materials: Magnets, copper, aluminum, and magnetic steel — all core materials for electric machines. We have the fabrication capabilities and the workforce tuned to advanced manufacturing. The state has done this before. During WWII, Michigan transformed its industrial capacity seemingly overnight. When you combine supply chain + skilled labor + materials, Michigan can support EVs from raw resource to finished motor. Q: Your motors use a transverse-flux architecture. What limitations of conventional motors drove that change? A: Traditional motors are built from dozens of wound poles — for example, 36 windings, each requiring extremely precise tolerances. In EV motors, the most important factor is the air gap between rotor and stator. Every tolerance stack-up tightens that gap, making efficiency dependent on expensive precision manufacturing. That’s where the U.S. loses cost competitiveness. Either you buy extremely complex machinery or you rely heavily on manual labor, and both increase cost. We simplified the architecture. Our drone motors have about 10 components. Fewer parts means faster assembly, fewer labor hours, and lower costs — while allowing us to pack in more conductive material like copper, which directly boosts efficiency. We also design for improved heat removal, which is critical because permanent magnets degrade if they overheat. It’s not magic. It’s applying well-understood engineering principles to reshape manufacturability. Q How does torque density influence vehicle performance and design flexibility? A: Higher torque density means more power in a smaller package. That gives automakers more freedom — lighter powertrains, more cabin space, and better range due to reduced mass. It also lets us rethink where motors go. You can decentralize propulsion — wheel motors are a great example — and that opens new possibilities for efficiency and architecture. Q: What role do motor efficiencies play in lifecycle sustainability? A: Once an EV is in use, there are no tailpipe emissions. Lifecycle emissions are determined by everything leading up to that point — and the more efficient the motor, the faster you reach carbon parity with internal combustion. The energy pathway matters too. Electricity can be generated cleanly and used directly in propulsion with relatively little loss. That’s fundamentally different from extracting, refining, transporting, and burning fuel. And increasingly, people are powering their vehicles at home with solar — something impossible with fossil fuels. Q: What makes a motor truly “greener” end-to-end? A: Cradle to grave matters. How materials are mined. How they’re processed. How much waste is generated. We design for net-shape molding, which means essentially zero scrap — compared to stamped laminations where 40–60% of material can become waste. Even if metal is recycled, that still requires energy. Eliminating waste helps both sustainability and cost, which reinforces competitiveness for U.S. manufacturers. Q: Where do you see your earliest applications? A: Right now, off-highway vehicles, low-speed on-road vehicles, and especially drones. We’ve seen enormous demand in aerospace and defense because propulsion reliability and supply-chain security are strategic priorities. Drones were the first to fully embrace emerging motor architectures. Q: How open are OEMs to integrating new propulsion architectures? A: It varies. Drone manufacturers are agile — they don’t have decades of legacy powertrain design to work around. Automakers are more cautious, but they’re increasingly interested in wheel-motor architectures because removing the centralized drivetrain frees up vehicle space and simplifies mechanical systems. There’s also a generational shift. Younger buyers are embracing smaller, more efficient vehicles. That shift aligns well with distributed propulsion. Q: What breakthroughs do you expect next in electric motor development? A: I see two major drivers. First, new materials. AI-accelerated materials science will unlock stronger, cooler-running, more recyclable magnetic and structural alloys — including non-rare-earth alternatives. Second is new manufacturing automation. Robotics — including humanoid robots — will soon handle complex manual steps at high speed and precision, enabling U.S. factories to operate 24/7. When you combine those, motor technology and production are both heading toward dramatic gains in efficiency and sustainability. 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Circular by Design
Revolin Sports, a Holland, Michigan-based startup founded by siblings Hugh and Greta Davis, is aiming to change how sports equipment is made — starting with the fastest-growing sport in America: pickleball. The company is using renewable materials, energy-efficient manufacturing, and recyclable design to lower the environmental footprint of high-performance paddles. SBN Detroit interviewed Hugh Davis, cofounder of Revolin Sports, about how sustainable materials, circular manufacturing, and local partnerships are reshaping the future of sporting goods manufacturing in Michigan and beyond. Q: What first motivated you to build a sustainable paddle brand? A: I started playing pickleball in high school and eventually started competing semi-professionally. As a sponsored player, I kept noticing a pattern — paddles were breaking constantly. My friends’ paddles were breaking, too, so I began repairing them in my garage. That side hustle evolved into a deeper curiosity about how to make paddles better. I studied engineering at the University of Michigan, which gave me insight into materials and design, and I realized there was an opportunity to build something higher performing and better for the planet. Ultimately, my vision was to revolutionize equipment by using natural fiber and renewable linens – that’s where the name Revolin comes from. Between 2015 and 2020, my sister and I built and tested a few hundred prototypes, experimenting with new combinations of renewable materials like flax and hemp. Eventually, we landed on a formula that delivered superior performance with less vibration and weight — and dramatically reduced emissions. That became the foundation for Revolin, which we launched in 2020 with the world’s first 98% reduced-emission flax paddle. Q: Most high-performance paddles today use carbon fiber, which has a large carbon footprint. How do you assess and reduce that impact? A: Most paddles are made from carbon fiber or fiberglass, and those materials definitely have value. They’re lightweight, stiff, and durable. But they’re also petroleum-based, energy-intensive to produce, and nearly impossible to recycle. We evaluate each material’s embodied emissions — how much carbon it takes to produce — and calculate the footprint per paddle based on the exact quantities used. Our data shows a 50-75% reduction in greenhouse gas emissions per unit compared to traditional paddles. We also manufacture in the U.S. using primarily U.S.-sourced materials. That reduces transportation emissions and gives us control over our process, from sourcing to final product. Most of our emission reduction comes from our material choices — how we layer and combine them to improve both environmental impact and performance. Q: You use BioFLX™ (hemp/flax composites) and LavaFLX™ technologies. What are those materials, and how did you develop them? A: BioFLX™ refers to our biocomposite made from hemp and flax — two plants that grow tall and fast and contain some of the strongest natural fibers on Earth. We extract, weave, and layer those fibers in specific orientations, then press them together using a low-energy resin system. The result is a lightweight, rigid panel that reduces vibration and is fully recyclable. LavaFLX™ works similarly but uses fibers derived from volcanic rock. The rock is melted, purified, and extruded into filaments thinner than human hair. It’s less energy-intensive to process than carbon fiber and easier to recycle, while offering exceptional power and spin. We also combine the two to create BioFLX™ Plus — a hybrid that balances strength, elasticity, and environmental benefits. We’ve patented how we layer and weave these materials, and we’re already exploring how to use them in other industries like skis, snowboards, and paddleboards. Q: Where do you see the biggest energy or waste inefficiencies in paddle production? A: Two main areas: waste and durability. In traditional sporting goods manufacturing, roughly one-third of materials end up as scrap. A lot of that comes from cutting patterns or using oversized molds. Most of the industry’s production is overseas, so there’s also significant energy and shipping waste. We focus on small-batch production to minimize scrap and leverage leftover material wherever possible. Then there’s product lifespan. Some players go through a dozen paddles a year because they’re not built to last. We design ours for durability — and we are piloting a program to refurbish and recycle paddles at end-of-life. Q: What steps have you taken to make your packaging more sustainable? A: We keep packaging simple and circular. All of it is made from recycled cardboard that’s fully recyclable again. We print with algae-based inks, which have a lower footprint and fewer toxins than petroleum-based inks. And we use minimal packaging — no excess plastic or unnecessary filler. Q: How does your paddle recycling program work? A: We recently launched a pilot program with our Rise paddle, which was designed to be nearly 100% recyclable. Once the grip wrap is removed, we can grind the rest of the paddle and turn it into pellets for injection molding or even filament for 3D printing. Customers who return their paddles get a discount on a new one, and we reuse the material to create other products. The program is still in its beta phase, but we’re collecting paddles and testing processes now. Within the next year or two, we plan to scale it into a full circular system. Q: What are the biggest challenges you face? A: Cost is definitely one. Our materials are unique and sourced from small, innovative suppliers. Building everything in the U.S. adds cost too, but it allows us to control quality, innovate quickly, and maintain transparency. Availability can also be challenging. These materials are newer, niche, and sometimes hard to find in the right weights or thicknesses. Q: How do consumers respond to the higher price point? A: It depends. Some buyers come to us because of sustainability, others because of performance. Once players feel the paddle — the lack of vibration, the control, the extra spin — they recognize the performance value. It’s not just a sustainable paddle; it’s a better paddle. We’ve worked hard to keep pricing competitive without passing our higher costs directly to consumers. And once people learn
Advancing Sustainability
Ann Arbor-based NSF is a 501(c)(3) nonprofit that develops public health standards and provides auditing, certification, and training across industries ranging from food and water to consumer products and manufacturing. Its work often intersects with sustainability, helping businesses measure environmental performance and verify progress toward their goals. SBN Detroit interviewed Justin Brown, senior manager of sustainability & product verification at NSF, about the challenges companies face in advancing sustainability, the opportunities emerging in Southeast Michigan, and the role of credible verification in driving meaningful progress. Q: NSF is well known for setting public health standards globally. How do you translate that expertise into helping businesses meet sustainability and environmental goals? A: NSF has applied independent, science-based rigor for decades — starting in water and food safety more than 80 years ago — and we’re bringing that same approach to sustainability. Over the past year, we’ve renewed and expanded our standards, developing lifecycle-based sustainability criteria across water, textiles, and building materials. Beyond standards, we provide auditing, certification, and training to help organizations measure ESG performance and translate sustainability goals into credible, verifiable outcomes. Q: From your perspective, what are the biggest sustainability challenges companies in Southeast Michigan are facing today? A: It comes down to businesses balancing the competitive landscape with rising expectations from regulators, investors, and consumers. In this region, with its deep roots in mobility and manufacturing, the challenges include managing environmental impacts across complex supply chains, ensuring accurate reporting, and adapting to shifting regulatory requirements. Companies also face pressure around chemical safety, waste reduction, and responsible sourcing. At the same time, Southeast Michigan’s legacy in manufacturing creates opportunities to innovate and lead in sustainable practices. NSF helps organizations address these challenges with tools like ESG verification services and product transparency standards that provide measurable criteria to help them progress forward. Q: Many businesses struggle to balance cost and sustainability. What approaches or frameworks do you advise that help companies align financial performance with environmental responsibility? A: Sustainability and affordability can work hand in hand. The more resources a company saves through efficiency measures, the more profitable it can become. Recycling, composting, and other circular practices can create new revenue streams, while energy-efficiency certifications and improvements reduce both environmental impact and cost. These steps don’t just save money — they differentiate companies in competitive markets. Increasingly, investors also reward businesses that integrate sustainability into their core operations, because it signals long-term resilience and accountability. When sustainability is embedded across daily decisions, it strengthens financial performance, builds trust, and reinforces that environmental impact is a true priority. Q: NSF works across industries — food, water, consumer products, and beyond. Where do you see the greatest opportunities right now for businesses to make measurable sustainability gains? A: The strongest opportunities are where transparency and accountability meet. Consumers are demanding to know more about what they’re buying, and companies that can demonstrate credibility through certifications or reporting stand out. In food and retail, certifications like organic or EPA Safer Choice are increasingly important. In manufacturing, standards such as NSF 375 for water-contact products help demonstrate leadership to both regulators and customers. We’re also seeing momentum in chemical safety, carbon accounting, and lifecycle reporting. In Michigan specifically, water stewardship and manufacturing innovation represent major opportunities for businesses to lead. Across industries, credible reporting and product declarations allow companies to show stakeholders that their commitments are real and measurable. Q: How do you see the conversation around sustainability shifting from “compliance” to “innovation”? A: Compliance is no longer the end goal — it’s the baseline. Businesses are increasingly using sustainability as a launchpad for innovation, whether that’s redesigning products to minimize environmental impact, reducing hazardous materials, or creating circular pathways that keep materials out of landfills. A good example is our collaboration with the Global Electronics Council to launch a sustainable electronics standard. Standards like this don’t just respond to regulation — they actively drive innovation and competitiveness. For companies, this shift means sustainability isn’t just about avoiding risk; it’s about uncovering entirely new opportunities. Q: Can you share examples of how businesses are leveraging sustainability as a driver of new opportunities? A: Sustainability is a market differentiator, particularly in industries like automotive. Globally, consumers are paying closer attention to the environmental impact of the products they purchase. Verification and reporting give companies a way to validate their performance, communicate their values, and build loyalty. When businesses can prove their claims with credible third-party data, consumers reward them with trust, and that drives growth. Q: In your work with companies of all sizes, what distinguishes those that succeed in embedding sustainability deeply into their operations from those that struggle? A: It starts with leadership buy-in. When sustainability is treated as a real priority from the top down, it creates employee engagement and accountability throughout the organization. Successful companies also consistently measure performance and use credible tools like ESG reporting, lifecycle assessments, and social audits. Those that struggle often lack reliable data or the ability to collect it, which makes progress difficult. Embedding sustainability into daily decisions, backed by accountability, is what creates lasting impact. Q: What advice would you give to Southeast Michigan companies that want to prepare for future sustainability expectations from regulators, customers, and investors? A: Start by developing a deep understanding of your current practices, products, and services, and identify where the gaps are relative to both current regulations and emerging expectations. Then, build in measurable tools to track and verify progress. Regulators, customers, and investors are all looking for credible third-party validation, and leveraging auditing, reporting, and certification can help companies build resilience and strengthen their position in Michigan’s evolving sustainable economy. Companies that take these steps today will be better prepared to compete — and thrive — tomorrow. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Working to Build a Lower-Carbon Auto Industry
Magna International is one of the world’s largest automotive suppliers, with more than 350 manufacturing sites and engineering centers globally, including a strong presence in Southeast Michigan. The company plays a critical role in shaping the future of mobility, from advanced materials to vehicle systems, while also driving ambitious sustainability goals across its supply chain. Validated by the Science Based Targets initiative, Magna’s commitments include cutting emissions, embedding circular design principles, and working with thousands of suppliers worldwide to achieve net zero. SBN Detroit interviewed Ahmed Elganzouri, Magna’s Global Director of Sustainability and Energy, about the challenges, milestones, and opportunities that come with advancing sustainability in the auto industry. Q: Magna has committed to addressing Scope 3 emissions via supplier engagement. What are the biggest challenges you’ve encountered in getting suppliers to commit to decarbonization, and how are you overcoming them? A: The challenge is scale. We work with thousands of suppliers across the globe, and each of them is at a different stage in their sustainability journey. Some have already set ambitious climate targets and are reporting progress transparently, while others are just beginning to build the internal capability to measure their own emissions. What we’ve found is that education and collaboration are key. We can’t simply mandate change—we have to support suppliers with tools and data. Our approach is to set clear expectations, share best practices, and partner with those who want to learn. It’s not always easy, but we believe that raising the bar across the entire value chain is essential if the industry is going to reach net-zero. Q: Can you walk us through the roadmap Magna has developed for achieving net-zero, particularly for Scope 3? What are the key milestones and metrics you’re tracking to hold yourselves and your suppliers accountable? A: Magna’s net-zero target is validated by the Science Based Targets initiative, which gives us both credibility and accountability. We’ve already set near-term goals to cut our Scope 1 and 2 emissions by 42% by 2030 from a 2021 baseline, and for Scope 3 we’ve committed to a 25% reduction by 2030. Scope 3 is more complex since it includes purchased goods, use-phase vehicles and end-of-life treatment. To drive progress, we’ve established clear milestones: Supplier engagement: Beginning this year, suppliers are required to provide ESG (human rights and labor) reporting, with carbon reporting becoming mandatory next year. Transform Auto program: We’ve launched this initiative to bring renewable electricity procurement options directly to suppliers, making it easier for them to decarbonize. Carbon and ESG data collection: We’ve transitioned from CDP supply chain reporting to more targeted tools—M2030 for carbon data and the NQC SAQ survey for ESG performance. Sustainable materials: We’re rolling out a strategy that advances the use of low-carbon, bio-based, and recycled materials, while also prioritizing end-of-life recyclability. Target-setting: We continue to encourage and track the number of suppliers setting SBTi-aligned targets. Q: What are examples of how design for disassembly is being implemented, so that products are easier to recycle or repurpose? A: We see materials innovation as one of the most exciting levers for reducing our footprint. For example, we’ve developed EcoSphere foam and trim for seats, which combines recycled and bio-based content without sacrificing performance. Another example is our natural fiber door carrier, which replaces glass fibers with renewable fibers while maintaining structural integrity. On design for disassembly, our engineers are looking at modular systems that simplify end-of-life separation. In our seating division, for instance, we’ve developed concepts where metal, plastic, and foam can be detached more easily, enabling higher-quality recycling. It’s about thinking through the full lifecycle from the earliest stages of design—not just how something performs in the vehicle, but what happens to it when the vehicle’s life is over. Q: What do you see as the biggest industry-wide challenges to sustainability right now? A: The biggest challenge is alignment. The auto industry is global, and the pace of change varies dramatically across markets. Some regions move quickly with aggressive regulations and incentives, while others lag. That makes it difficult to scale sustainable technologies at speed and cost. Another challenge is access to renewable energy—manufacturers can only decarbonize so much if the grids we rely on are still carbon-intensive. And finally, financing the transition is no small feat. Electrification, new materials, and circular processes all require upfront investment. The industry has to work together—OEMs, suppliers, governments, and investors—to share that risk and accelerate the payoff. Q: What role do machinery upgrades and optimization of equipment play in energy-efficiency planning? A: A big role. Roughly two-thirds of our manufacturing emissions come from energy use, so making our operations more efficient is critical. That can be as simple as retrofitting lighting and HVAC systems, or as complex as upgrading presses, welders, and paint shops to consume less energy. We also run a global energy management program that identifies and shares best practices across our 350+ sites. On top of that, we’ve built into our operations requirement (MAFACT) a roadmap for how each division will decarbonize its heavy-emitting equipment and outline the challenges they face so we can provide targeted support. Q: How does integrating circular economy principles into product design interplay with cost, manufacturability, and performance? Circularity must work in the real world. That means balancing sustainability goals with safety, quality, and cost requirements. The lesson is that circularity doesn’t have to be at odds with manufacturability or cost—it can actually unlock efficiencies and open new markets. The key is embedding these principles early in the design phase so they aren’t seen as add-ons later. Q: How do changing global regulations and consumer expectations around sustainability affect your strategy? A: Regulations and consumer expectations are both accelerators. Increasingly, consumers want vehicles that reflect their values, and regulators are setting ambitious targets that raise the floor for the entire industry. For Magna, that’s an opportunity: we can differentiate by delivering sustainable innovations that help our customers meet or exceed those expectations. As for policy, we’d welcome more harmonization. Right now,
