Bosch to Invest $13.7 Million in Hydrogen Research and Development Hub in Farmington Hills
Hydrogen technology is gaining attention as a potential solution for reducing carbon emissions and supporting clean energy initiatives. Bosch is expanding its research and development efforts in Michigan with a new hydrogen hub, supported by the Michigan Business Development Program. The project focuses on advancing fuel cell and hydrogen engine technology, with applications in transportation and other industries. SBN Detroit asked Matt Thorington, Engineering Manager of Hydrogen Stacks and Systems at Bosch USA, about the company’s vision for hydrogen, the impact of its new hydrogen hub, and the role Michigan plays in driving clean energy innovation. Q: Regarding Bosch’s commitment to advance hydrogen technology – what drives this investment, and what are the ultimate goals of the hydrogen hub? A: Hydrogen will play a role in a diversified mix of powertrain options in the future. Hydrogen is used in many other sectors, all of which, including mobility, will benefit from clean hydrogen production via water electrolysis. Our work at the Farmington Hills location underscores our commitment to advancing hydrogen technology, enabling us to deliver innovative solutions that support our customers’ needs and drive progress toward the hydrogen economy. Q: Given the Michigan Business Development Program grant, how important is the state’s support in facilitating innovation and expanding clean energy infrastructure? A: The addition of this hydrogen research and development space will help empower innovative developments throughout the hydrogen lifecycle, allowing for improved integration. This $13.7 million Michigan Business Development Program grant will enable extensive upgrades and restructuring of 2,200 square feet of existing space to support further development of the Proton Exchange Membrane (PEM) fuel cell power module and the Proton Exchange Membrane electrolyzer stack for hydrogen production. Q: Bosch has identified hydrogen as a key part of a diversified powertrain future. How exactly will the hub facilitate and support this? A: Fuel cells are highly efficient at converting hydrogen into electricity, and when powered by green hydrogen (produced via renewable energy), fuel cell electric vehicles offer a sustainable transportation solution with a low environmental footprint. With the fuel cell, Bosch is offering a solution – especially for long-haul trucks. Fuel cells have attained the technological maturity required for broad-based use, initially in commercial trucking. Q: What specific sustainability challenges does this hydrogen hub aim to address, both locally in Michigan and globally? A: Fuel cell vehicles produce only water vapor as a byproduct, making them a clean alternative to traditional internal combustion engine vehicles and contributing to improved air quality and reduced greenhouse gas emissions. Another bonus: fuel cell vehicles can be refueled in just a few minutes at hydrogen stations, offering refueling convenience similar to conventional vehicles. They also provide longer driving ranges compared to many battery electric vehicles, making them ideal for long-distance travel, thereby enabling the possibility to help decarbonize the ‘hard to abate’ sectors such as HD mobility, industrial, and power sectors. For applications that run for a long time at high loads, a hydrogen engine is an attractive solution that helps to enable decarbonization while largely maintaining the existing powertrain. Bosch is developing injection and ignition systems for both port fuel and direct injection of hydrogen, designed to enable OEMs to utilize approximately 90% of the existing engine and vehicle architecture, and quickly adopt the hardware to hydrogen fuel. The success of fuel cell technology and hydrogen engine technology is further buoyed by the hydrogen hubs in the U.S.. More applications will help these technologies to establish a foothold in key initial markets. Q: How will this project contribute to Michigan’s role in clean energy and hydrogen development? A: Hydrogen offers immense potential as a low-carbon fuel that can reduce greenhouse gas emissions, improve energy security, and drive economic growth. I’m thankful that the State of Michigan continues to invest in clean energy and hydrogen development. Q: What impact on jobs will this new hydrogen hub have? A: The Regional Hydrogen Research and Development Hub at Bosch’s Farmington Hills headquarters facility is anticipated to create 28 new jobs in mechanical, electrical and chemical engineering over a three-year period. Q: What are Bosch’s next steps in hydrogen innovation, and could we see further expansions or additional hydrogen-focused projects in Michigan? A: Fuel cell power modules are only the beginning for Bosch. Today’s engine and powertrain technologies, along with the corresponding vehicle architectures, provide a solid platform for the development of hydrogen engines, especially since a significant portion of existing development and manufacturing technologies can be re-utilized. The basic structure of the fuel, air, and exhaust system can be adopted from existing powertrain solutions. A hydrogen engine can do everything a diesel engine does, but on top of that, it can contribute to improved air quality and reduced greenhouse gas emissions. Although its efficiency is lower than that of a fuel cell when loads are light to moderate, it is more efficient for full loads. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Urban Farming in Detroit
Planted Detroit is a vertical farming company located in the heart of the city, dedicated to redefining the way fresh produce is grown and distributed. By leveraging Controlled Environment Agriculture (CEA) and a commitment to biosecurity, the company focuses on producing high-quality greens year-round while minimizing environmental impact. Its model aims to ensure fresher, longer-lasting food while reducing the carbon footprint associated with traditional farming and long-distance transportation. SBN Detroit interviewed CEO and founder Tom Adamczyk to discuss the company’s sustainability efforts, how vertical farming plays a role in reshaping the food system, and what this means for businesses and consumers in Southeast Michigan. Q: Your background is in finance – what prompted the shift to develop Planted Detroit? A: Yes, my background is in capital markets and finance, particularly mergers, acquisitions, and investment management. Part of that work involved identifying emerging technologies and investment opportunities, with a specific focus on agriculture and sustainability. Through this research, I began looking at broader issues within the food supply chain and seeing systemic issues. Consumers are often paying higher prices for food that is lower in quality, and much of that is due to inefficiencies in how food is grown, transported, and distributed. A significant portion of fresh produce travels thousands of miles before reaching grocery stores, which impacts its nutritional value and shelf life while increasing costs and environmental impact. In 2016–2017, I started researching alternative agricultural models, including controlled environment agriculture. Vertical farming stood out as a viable approach to addressing these challenges. Rather than just investing in the sector, I wanted to fully understand how to make vertical farming both sustainable and economically viable – and be a part of it. That led to the launch of Planted Detroit in 2018. Q: Why did you choose vertical farming as your model? What advantages does it offer in terms of sustainability? A: I evaluated multiple controlled environment agriculture models, including greenhouse farming but determined that vertical farming had more scalability potential in urban environments and was more aligned with what I think needs to be done on a large scale for mass food production. The ability to grow vertically also makes it possible to produce more food within a smaller physical footprint. Compared to traditional farming, this method uses fewer natural resources while maintaining consistent production levels. Q: How do you approach energy efficiency in vertical farming? A: When I first started researching vertical farming, LED lighting technology was still evolving. The legalization of cannabis led to significant advancements in this area, as companies like GE and Philips invested in more efficient, cost-effective grow lights. This helped drive down costs and improve performance, making vertical farming more viable at scale. LED lighting systems now allow for adjustments to optimize plant growth and energy use. These new lighting systems generate less heat, which means we only use and pay for the photons needed for plant growth. One of our lights allows us to tune the spectrum from red to blue, which not only impacts the plant’s taste and growth but also improves energy efficiency. Q: How does vertical farming contribute to a more sustainable food system in Southeast Michigan? A: One of the primary challenges in food systems is access to fresh, high-quality produce, and locally based food production can play a role in improving availability. Growing food year-round in a climate like Michigan’s is an advantage in itself. Seasonal limitations often mean that fresh produce must be imported from across the country. By producing food locally, we can shorten the time between harvest and consumption, helping to preserve both nutritional value and quality. In the long term, the goal is to establish a model where fresh, nutrient-rich food is widely accessible, whether through direct-to-consumer sales, grocery stores, or partnerships. Q: What other sustainability practices are in place at Planted Detroit? A: As I mentioned, energy efficiency is a key consideration, both from an environmental and operational standpoint. Lighting and climate control systems are continuously optimized to minimize energy consumption while maintaining stable growing conditions. Water usage is another critical factor. Vertical hydroponic systems allow for 95% less water consumption compared to traditional farming methods. Our system feeds the plants at their root systems with nutrient-dosed water that is then recirculated and cycled back through the plants. This saves a lot of water. In terms of waste management, growing media is used only once per crop cycle and then composted. Local organizations, including Sanctuary Farms, repurpose the composted material, creating a closed-loop system that supports other agricultural efforts in the area. Food waste is also minimized. Any excess products that cannot be sold are donated through Food Rescue U.S. to prevent unnecessary landfill contributions. Packaging materials are continuously evaluated to maximize recyclability. Q: How does Controlled Environment Agriculture (CEA) compare to traditional farming in terms of resource efficiency? A: Water conservation is one of the most significant benefits. With increasing climate challenges, particularly droughts, the ability to grow food using a fraction of the water required by traditional agriculture is an important factor. Energy consumption is often discussed in relation to CEA, as artificial lighting does require electricity. However, when considering the entire supply chain—including long-haul transportation, refrigeration, and food spoilage—vertical farming presents efficiencies that help offset its energy use. Additionally, because production is demand-driven, it reduces overproduction and associated waste. Q: How do vertical farming and a shorter supply chain benefit businesses and consumers? A: Reducing the number of steps between food production and consumption improves both freshness and sustainability. My goal is farm-to-fork. People should be able to buy their food directly from the farm and put it in their refrigerator. With urban farming, food can be harvested and delivered within a short timeframe, preserving its quality and reducing spoilage. While scaling this model presents logistical challenges, it represents a shift toward a more localized and efficient food system. Q: Who are your main customers, and how do they influence your sustainability goals? A: Most of our customers
The Green Business Lab Simulates Real-World Solutions Toward the Triple Bottom Line
The Green Business Lab, created by Samantha Svoboda, is a sustainability-focused simulation designed to help businesses tackle real-world challenges while measuring success through the Triple Bottom Line: People, Profit, and Planet. By immersing participants in scenarios that reflect real-world complexities, the lab aims to help organizations across various industries identify sustainability opportunities, develop actionable strategies, and drive meaningful change. SBN Detroit interviewed Svoboda to explore the pressing sustainability challenges businesses face and how tools like The Green Business Lab aim to address these gaps in a practical, results-driven way. Q: What inspired you to create a business simulation focused on sustainability? A: The inspiration began decades ago when I was finishing my MBA at the University of Michigan. I wanted to focus on environmental work. I met Professor Stuart Hart and worked with him for several years to start what is now called the Erb Institute. As I collaborated across disciplines at U of M I saw a major opportunity. Sustainability requires collaboration, however. Various disciplines and schools each had their own style, specialized knowledge, and vocabulary. Through this work, I realized we needed a way to bring people together to have meaningful conversations about sustainability. Later, when teaching at Georgetown University, my students pointed out that most of the case studies we were using highlighted the weaknesses in existing sustainability practices, not successes. These, and other conversations, helped me to clarify my mission – creating a tool that could simulate real-world challenges, uncover perspectives, and foster collaboration. The Green Business Lab is the result: a customizable experience that helps companies and individuals tackle sustainability issues in a tangible, positive, actionable way, enabling them to focus on people, profit, and planet. Q: How does the business simulation work? A: The Green Business Lab operates like a flight simulator for business sustainability, offering participants a dynamic and immersive learning experience. Participants form executive teams and are tasked with leading fictional companies within an industry resembling real-world sectors like transportation or mobility products. Their mission: to achieve financial, environmental, and social goals aligned with the triple bottom line. Throughout three business cycles, participants make critical decisions on product design, operations, technology, marketing, distribution, customer use, and end-of-life processes. Each choice is tagged with Sustainable Development Goals (SDGs), and teams must navigate leadership challenges involving environmental and social issues. They receive detailed reports on financial performance, environmental impact, and social assessments. Teams present their vision, strategies, and outcomes during engaging, facilitated debrief discussions. They develop written plans for how to apply what they have learned to their work. By simulating real-world scenarios, participants develop practical decision-making skills, align sustainability goals with business strategy, and gain insight from diverse approaches taken by competing teams. Q: What are the specific challenges or gaps in business education that you see? A: Sustainability requires navigating some potentially thorny nuances. Participants bring deeply ingrained perspectives, assumptions, experiences, and knowledge about sustainability to the table. This can make discussions complex and sometimes emotional. As I have observed teams over the years, I’ve realized these perspectives need to be shared and addressed for a team to come to a common understanding of how to proceed. It is like going slow to go fast. It can take time to reach a shared mindset, but once the work is done, progress is generally rapid. Additionally, sustainability is vast in scope. Over the years, the focus has expanded from issues like ozone depletion to plastics in our oceans, climate change, biodiversity, and social equity. It impacts every aspect of business – supply chains, operations, technology, marketing, governance, and stakeholder engagement. The Lab strives to address these challenges by providing a transparent and comprehensive experience that accommodates diverse perspectives. It’s designed to help participants understand the interconnectedness of sustainability issues while fostering discussions that move beyond surface-level understanding. Q: What are the most common sustainability challenges organizations face when participating in the Lab? A: Every company has unique challenges based on its industry and business model. For example, a coffee company like Starbucks might focus on how climate change threatens its supply chain, while a consumer electronics company may focus on product durability, repairability, and circularity. At a high level, many companies use the lab to build awareness and get their arms around sustainability and how to approach it in a holistic way. They also use it to signal that sustainability is a priority. And finally, it’s an opportunity for leadership to gather feedback from participants about perceived challenges and opportunities within the organization. Q: What kinds of strategies or insights have emerged from participants? A: One powerful example involved a company whose business model encouraged rapid product turnover, which inherently led to increased waste. During the simulation, participants recognized the disconnect between their business model and their sustainability goals, sparking a critical conversation about how to reconcile these competing priorities. Another insight relates to the triple bottom line – financial, environmental, and social metrics. Many participants come into the lab expecting a formulaic approach to sustainability, where they can calculate and compare certain outcomes. What they often realize is that sustainability requires balancing competing priorities and working collaboratively to find high-leverage solutions. Q: How does engaging with real-world examples impact participants’ understanding of sustainability? A: Real-world examples provide context and clarity. These examples help participants see the practical implications of their decisions. At the end of the simulation, teams present their strategies and outcomes. Despite starting with the same information, each team often arrives at different conclusions. This diversity of thought demonstrates that there are multiple pathways to sustainability, and the key lies in identifying the opportunities that align with a company’s values and stakeholder priorities. Q: What do you see as the biggest barriers preventing businesses from fully embracing sustainability practices? A: One major barrier is the lack of clear roadmaps. Sustainability is a broad and complex topic, and many organizations struggle to define what “fully embracing” it even looks like. Additionally, sustainability requires a shift in mindset and a willingness
Redesigning Marine Propellers with the Environment in Mind
Sharrow Marine, headquartered in St. Clair Shores, Michigan, is focused on marine propulsion technology. In 2024, the company’s Sharrow Propeller™ was recognized as a finalist in Fast Company’s Best World Changing Ideas North America award category. The awards honor businesses and organizations that are developing creative solutions for “the most pressing issues of our time.” SBND recently interviewed Greg Sharrow, CEO and inventor of the Sharrow Propeller, about the company’s technology and its impact on the environment and the marine industry. Q: Tell us about Sharrow Marine and your propellers. A: Sharrow Marine designs and manufactures propeller technology. Our propeller – recognized as the first major advancement in propeller design since the 1830s – eliminates the traditional propeller tip vortices, which are a major source of energy loss. This “tip-less” design leads to a 30% increase in efficiency and reduces underwater noise by up to 80%, making it quieter than conventional propellers. From a sustainability standpoint, this means less fuel consumption, reduced noise pollution in marine environments, and lower carbon emissions. Q: How does your propeller design directly impact sustainability in the marine industry? A: Every one of our propellers is designed for a specific application, and our process allows us to predict thrust within these applications and design for maximum efficiency. This, in turn, reduces the amount of fuel a vessel needs to operate. A lot of the fuel burned in the tanker industry, for example, is bunker fuel, which is a less refined, high-sulfur fuel. By reducing the fuel required, we not only cut carbon emissions but also reduce the pollutants entering the water. This approach creates a significant positive impact on the marine ecosystem. Q: How does the increased fuel economy of your propellers translate to measurable reductions in carbon emissions? A: The math is straightforward – burn less fuel and emit less carbon. Our propellers are about 30% more fuel-efficient, which means a corresponding 30% reduction in carbon emissions. For fleet operators and the recreational boating community, this translates to significant savings and a smaller environmental footprint. Q: What challenges did you face in developing this product? A: The biggest challenge was essentially rewriting the book on propeller design. We had to develop entirely new theories of operation and create software to test thousands of designs quickly. Assembling a team of engineers and software experts to write the code was a feat, but we now have an incredible team. Another hurdle was manufacturing. Each propeller requires its own program and a multistep production process. Finding a manufacturing partner who could handle such complexity wasn’t easy. I traveled the world and ended up finding the right partner in my backyard, which is not surprising seeing as Detroit is the place for manufacturing. We were fortunate to partner with Detroit Dynamics. They’ve been incredible in helping us establish a fully functional manufacturing facility here in Detroit. Q: Beyond fuel efficiency and emissions, what other sustainability benefits does your propeller technology offer? A: Noise reduction is a big one. The noise pollution in our oceans that is created by cavitation generated from traditional propellers has a devastating effect on marine wildlife. Our technology reduces underwater noise by 3–15 decibels on average, which helps protect marine ecosystems. Additionally, all of our materials are sourced within the United States, further minimizing our carbon footprint and supporting local economies. In terms of sustainability in Southeast Michigan, Detroit is integral to who we are. This city has a rich history of engineering and manufacturing expertise, and we’re proud to be a part of that legacy. All our propellers are manufactured here in Detroit, creating jobs and supporting the local economy. Q: What opportunities does your technology present for fleet operators and recreational boaters? A: For fleet operators, the savings in fuel costs are massive, and for recreational boaters, the benefits go beyond fuel efficiency. Our propellers reduce vibration and noise, improve high-speed control, and make docking in tight quarters much easier. For the average boater who logs about 52 hours a year, the return on investment starts the moment they turn the key. Q: How do you see Sharrow Propellers contributing to the broader efforts to decarbonize the marine industry? A: We’ve already established a strong footprint in the outboard motor market, but the inboard motor market – specifically for blue water and oceanic vessels – represents a massive opportunity. These vessels are some of the biggest polluters due to their reliance on bunker fuel. By applying our technology to this segment, we can significantly reduce sulfur emissions and improve fuel efficiency, effectively decarbonizing a critical part of the industry. We’re also partnering with VEEM in Australia to bring our innovations to the global market and are in the process of growing to full production scale of the SHARROW by VEEM. Q: Looking ahead, how do you see your propeller technology fitting into broader sustainability efforts? A: We’ve been focused on the marine industry, but interestingly, the propeller was originally developed for use in the air. So, as we move forward, expanding into renewable energy applications is a priority. Whether it’s wind turbines, hydro-energy, or further innovations in marine propulsion, our goal is to make a meaningful impact on how energy is generated and consumed. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
RE-TREE Creates a Marketplace for Property Owners to Preserve Mature Trees
RE-TREE is a for-profit digital marketplace designed to offer property owners a more responsible alternative to traditional healthy tree removal. The platform enables property owners to sell, relocate, or donate their trees, promoting sustainability and preservation. Transplanting services supporting the marketplace are provided by a network of certified and trained contractors, ensuring professional and reliable execution. A detailed proposal for these services is presented to the buyer, approved, and collected by RE-TREE upon project completion. In addition to transplanting services, RE-TREE offers plant healthcare solutions designed to enhance the growing environments of mature trees. These services focus on improving the health span of trees, ultimately contributing to their longer lifespan. The marketplace operates as a virtuous cycle, with tailored approaches for residential and commercial property owners. A transaction fee applies to the appraised value of the tree: For residential property owners, fees range from 20-30%, depending on the appraised value of the tree. For commercial property owners, a flat 20% transaction fee is applied. RE-TREE bridges the gap between environmental responsibility and practical solutions, creating value for both property owners and their communities. SBN Detroit sat down with RE-TREE’s founder and CEO, Dennise Vidosh, to discuss the urban and suburban landscaping waste challenges in Southeast Michigan, the economic and environmental impact of saving mature trees, and how these efforts are contributing to broader climate action goals. Q: What is the impetus behind RE-TREE? A: As a little girl, I was deeply connected with nature, and I wanted to preserve the beautiful environment I grew up enjoying. My purpose materialized in 2018 with the innovative vision of preventing the unnecessary destruction of mature trees by developing a digital marketplace for their relocation. Through the power of technology, RE-TREE provides a platform for property owners to buy, sell, and relocate mature trees, turning a potential environmental loss into economic and ecological gain. This initiative is a solution to a global issue, transforming private property landscaping practices and redefining urban sustainability. Our momentum is driven by two key forces: the era we’re living in—commonly referred to as the Anthropocene, where we are acutely aware of our impact on the environment— and the green industry’s growing capacity and enthusiasm to embrace innovation and prioritize ecological preservation, setting the stage for meaningful change. Q: What are the current challenges facing Southeast Michigan in terms of managing urban and suburban landscaping waste, and how significant is the problem? A: One major challenge is a lack of awareness—awareness that a responsible solution exists when a tree outgrows its space or is in the way of new construction. Another challenge is perception. We’ve encountered some pushback from municipalities that don’t yet believe our tree preservation goals align with local ordinances. However, we’re actively working with these municipalities to find solutions, turning skeptics into our strongest advocates. Mature tree preservation is our mission, and while trees in commercial green spaces have historically followed a linear lifecycle, we’re making it cyclical to extend their lifespan and environmental contributions. Q: How does the concept of replanting trees and bushes instead of discarding them align with broader sustainability goals? A: Relocating mature trees rather than removing them aligns seamlessly with global sustainability goals. Mature trees provide exponential benefits to our planet, people, and communities. When healthy trees are removed simply because they’re in the way, all those benefits are lost. RE-TREE connects the dots through technology, making it easy for property owners to take a more sustainable approach. Once a mature tree is cut down, we can never replace its ecological value by planting smaller, less mature trees. Protecting these trees ensures a continuous cycle of giving back to the environment. Q: What are the environmental impacts of saving and replanting trees compared to traditional disposal methods? A: Once we destroy a mature tree, we can never catch up to the value it provides—both now and in the future. Growing trees as an agricultural crop on open land isn’t sustainable either. Preserving existing mature trees ensures we maintain their current environmental benefits, which include carbon sequestration, oxygen production, cooling effects, reduced erosion, and providing habitats for biodiversity. Q: What are the key requirements for a tree or bush to be successfully salvaged and replanted? A: The tree must be free of damage or disease and accessible for responsible extraction. There must be no overhead wires obstructing its removal path, and it needs to be a certain distance from any structure, depending on its size. Generally, we work with trees under 12 inches in trunk diameter or 35 feet tall. Bonus points for unique shapes or styles! Q: What are some of the biggest logistical or operational challenges in implementing a tree-replanting program? A: Building a network of certified service providers is currently the most significant challenge. Attracting, training, and certifying contractors to move living organisms responsibly takes time. The supply of trees will drive the demand and attract contractors, creating a new revenue stream for green industry professionals while enhancing their environmental stewardship. It’s a process of “build it, and they will come.” Together, we can build this supply chain and revolutionize the industry. Q: What are the economic and environmental benefits for homeowners, developers, or municipalities who choose to salvage trees and bushes instead of removing and replacing them? A: The benefits are immense. A mature tree sequesters eight times more carbon produces eight times more oxygen, and provides vital habitats for countless species, contributing significantly to biodiversity. These trees are invaluable to the planet’s ecosystem, and their preservation actively mitigates climate change impacts. Municipalities can benefit from residents or businesses donating trees to local parks, while commercial property owners can transform their green spaces into revenue-generating assets. It creates a never-ending cycle of giving back, fostering community connection and shared environmental goals. Q: How does preserving trees contribute to broader climate action goals, such as reducing greenhouse gas emissions or improving biodiversity in Southeast Michigan? A: Preserving carbon sequestration benefits is the most immediate and obvious impact. By advising
Navigating Sustainability in Commercial EVs
Sustainability is a key focus in transportation, and commercial electric vehicles (EVs) come with their own set of challenges and opportunities. From extending EV range to tackling infrastructure and regulatory issues, progress demands both innovation and collaboration. The Shyft Group, a Novi, Michigan-based manufacturer of specialty vehicles, has been working to align its operations and product development with sustainability goals. SBN Detroit interviewed Josh Sherbin, chief legal, administrative, and compliance officer, to discuss the company’s approach to sustainability, the challenges of EV adoption in the commercial sector, and the broader implications for the transportation industry. (Note: On Dec. 16, 2024, after this interview was conducted, Shyft announced that it plans to merge with Switzerland-based Aebi Schmidt Group. The transaction is expected to close by mid-2025.) Q: How does the Shyft Group approach sustainability in product development strategies? A: Sustainability is integrated into all aspects of our product development. This reflects our commitment to environmental stewardship while meeting customer demands for efficient and responsible solutions. Our Blue Arc Class 4 EV truck, developed over the past three years, exemplifies our commitment to sustainability. Throughout its development, we’ve collaborated across the company to align operational priorities with environmental priorities. The results in a purpose-built, zero-emissions solution designed to address the specific needs of our commercial customers. Q: Blue Arc has achieved a range of greater than 200 miles between charges. What technological advancements have contributed to this milestone? A: Key advancements include regenerative braking, which recaptures energy to extend range; lightweight construction using aluminum for the cabin and shelving; and fast-charging capabilities that allow charging times of just two to six hours. These features were refined through extensive real-world testing to ensure reliability, environmental responsibility, and performance under demanding conditions. Q: Many commercial EVs have a range of around 160 miles. What are the challenges in extending EV range, particularly for commercial vehicles? A: Achieving greater range requires balancing several factors. For example, we need to optimize battery weight without compromising payload capacity. Efficiency under adverse operating conditions, such as extreme weather or rough roads, is another key consideration. We’ve worked to enhance range without sacrificing performance or customer needs. Q: What are some broader industry challenges in the commercial EV sector? A: The commercial EV sector is advancing rapidly, with last-mile delivery emerging as a practical application due to predictable routes and centralized charging. However, challenges remain. Expanding a reliable charging network is crucial for fleet operations, as the current infrastructure does not fully meet high-capacity needs. Upfront EV costs can pose challenges for smaller operators, despite potential long-term savings in fuel and maintenance. Additionally, sourcing sustainable materials for batteries and ensuring vehicles meet rigorous safety and performance standards add complexity to design and development. These challenges are being addressed through ongoing innovation and collaboration across the industry. Q: Are there regulatory, technological, or infrastructural barriers that still need to be addressed? A: Regulatory frameworks need to continue to evolve to better support the adoption of commercial EVs. Technological advancements in battery performance, including faster charging and cost reductions, are also critical to improving fleet efficiency and reducing downtime. Infrastructure remains a key focus, with a need for high-capacity chargers and strategically placed stations along logistics routes. Lastly, workforce training and development are essential to support the transition to EVs. Technicians require specialized skills to maintain and repair electric drivetrains and battery systems, while operators benefit from education on optimizing fleet efficiency. With continued collaboration between manufacturers, policymakers, and infrastructure providers, along with investments in workforce development, these barriers can be addressed, enabling a smoother transition to zero-emission commercial fleets. Q: How are material recycling and recovery implemented across your manufacturing processes? A: Recycling and recovery are core elements of our approach to sustainability, and these efforts reflect the dedication of our teams across the company. In 2023, 74% of our products were recyclable, and 59% incorporated recycled or remanufactured materials. We also leverage advanced technologies like laser fabrication machines and water recirculation systems to conserve resources. Other measures include high-efficiency LED lighting, paint booths designed for minimal energy use, and speed doors that help conserve heat. These practices are part of our broader mission to reduce our environmental impact while fostering clean, safe work environments. Q: Do you have any specific partnerships or collaborations in Southeast Michigan that have been instrumental in reaching sustainability goals? A: Collaboration is central to our approach. Internally, our Shyft for Good initiative supports environmental stewardship and community engagement. We partner with organizations like Habitat for Humanity and the Manufacturing Institute to foster community development and talent pipelines. Locally, we collaborate with the Lansing Economic Area Partnership to promote sustainable business development in the region. These efforts align with our mission to create positive environmental and social impacts while advancing sustainability. Q: Looking ahead, what are the next steps for the Shyft Group in terms of sustainability and innovation? A: We’re focused on continuing to reduce our environmental footprint through energy-efficient processes, expanded recycling programs, and reductions in waste and water use across manufacturing operations. Our “One” Shyft mindset reminds us that our greatest strength lies in our people. By working as one team, sharing best practices, and fostering collaboration across teams and brands, we deliver sustainable solutions that meet customer needs while driving progress for the broader industry. Together, with our customers and partners, we’re advancing zero-emission commercial fleet options, and contributing to meaningful change in transportation. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Safe Water Engineering – Tackling Water Safety in Southeast Michigan
Southeast Michigan faces significant challenges in water infrastructure and safety, particularly in addressing aging systems, lead contamination, and ensuring equitable access to clean drinking water. Safe Water Engineering LLC, a Detroit-based consulting firm founded by Elin Warn Betanzo, focuses on improving access to safe drinking water through engineering and policy solutions. As the architect behind Detroit’s lead service line replacement program, Betanzo has played a key role in improving water safety in the region. The city has replaced over 11,000 lead service lines since 2018, providing safer drinking water to thousands of residents. Beyond infrastructure, Betanzo’s work also focuses on water safety and affordability policies. SBN Detroit had the opportunity to interview Betanzo regarding the challenges and opportunities surrounding water management in Southeast Michigan, the lead pipe replacement efforts, and the steps needed to ensure sustainable and equitable access to clean water. Q: What is the impetus behind Safe Water Engineering? A: I started Safe Water Engineering in 2017 after the Flint water crisis revealed a critical need for specialized expertise in lead and drinking water safety. Our work focuses on helping water utilities meet and go beyond compliance requirements for drinking water safety and supporting communities by providing access to data, information, and education. Q: Can you tell us more about the city’s lead service line replacement program you designed and your work in drinking water policy? A: From 2017 to 2020, I worked with the Detroit Water and Sewerage Department (DWSD) to design the city’s lead service line replacement program. At the time, it wasn’t a regulatory requirement, but Detroit wanted to take a proactive approach. My work involved developing procedures for conducting lead service line replacements, incorporating replacements into broader infrastructure projects, conducting outreach to residents, and ensuring safety during replacements – like providing filters and flushing instructions. We also created a comprehensive program outlining responsibilities, timelines, and costs. The program is now underway, and the city has committed to replacing all lead service lines within ten years. Q: What are the biggest challenges communities in Southeast Michigan face in ensuring clean and safe water? A: Southeast Michigan’s water infrastructure relies on the backbone of water and sewer mains that Detroit built during the last century. It was designed and constructed for the time when it was built – a different population distribution and climate conditions than we have now. Over time, the region has faced significant changes, including population shifts, aging infrastructure, and climate impacts like altered precipitation patterns. Key challenges include the need to renew and replace aging water mains, sewer systems, and lead service lines, many of which were installed during the first half of the last century. Additionally, when water rates were set in many communities, they did not account for the necessary infrastructure renewal costs especially when they relied on existing infrastructure to expand. This becomes a challenge when we see this multitude of issues and challenges coinciding. It is essential to ensure public health protection is maintained as a top priority while developing water affordability programs to ensure everyone can afford access to that protection. Q: How has climate change impacted water systems in the region, particularly with issues like flooding, stormwater management, and aging infrastructure? A: The magnitude and frequency of extreme rainfall events have increased significantly in recent years, with Southeast Michigan experiencing multiple 100-year storms within a five-year span. The current infrastructure was not designed to handle such high volumes of water, leading to challenges like stormwater runoff overwhelming wastewater systems, and causing untreated releases into the Detroit River and Lake St. Clair. Additionally, urban development has created more paved surfaces, increased runoff, and disrupted natural drainage systems. This combination has led to significant flooding issues, further straining aging wastewater and stormwater systems. Q: Why are lead service lines a concern, and what is being done to address them in Southeast Michigan? A: In Michigan, community water systems were required to report the potential presence of lead service lines to the state in 2020. Statewide, up to 26% of these systems may have lead service lines, with Southeast Michigan particularly affected. For example, Detroit alone has up to 108,000 lead service lines, and potentially twice as many may exist in the surrounding communities. When water – although treated with corrosion control at treatment plants – passes through leaded materials, lead is frequently measured at the faucet – the point where it becomes drinking water. Lead in drinking water poses a significant health risk, as it is a neurotoxin with no safe level of exposure. Michigan was the first state that required mandatory lead service line replacement, mandating the removal of all lead service lines by 2041. A new federal rule accelerates this timeline nationally, requiring removal by 2037. Utilities are also required to notify residents if their home has lead pipes, enabling them to take precautions like using certified lead-reducing filters, which are highly effective when properly maintained. Q: What are the challenges involved in making Southeast Michigan’s drinking water safer and more affordable? A: Unlike housing, food, and electricity, Michigan lacks a statewide water affordability program. Rising water rates to fund infrastructure upgrades have made water unaffordable for some households, despite the public health necessity of these investments. There are programs like the Great Lakes Water Authority’s WRAP Program and DWSD’s Lifeline Plan, but the need for support exceeds the current resources available. Legislation to create a statewide water affordability program is under consideration, but challenges remain in addressing the broader affordability gap. Q: What strategies or technologies are being implemented to address lead contamination, and what additional steps are necessary beyond lead pipe replacement? A: Lead service line replacement is critical, but residents don’t have to wait for this to happen to reduce their exposure to lead in water. Certified lead-reducing filters are available and highly effective, provided they are properly maintained. Public education is essential to ensure residents understand the risks and how to take action. Additionally, programs like the Michigan Department of Health
Beacon Manufacturing – Supporting LEV Innovation at Newlab
Newlab at Michigan Central is home to a new 10,000-square-foot center for manufacturers of light electric vehicles (LEVs) – two- and three-wheeled vehicles mostly used for short distances, such as e-scooters and e-bikes. The center, dubbed “BeaconLab,” is operated by the newly created Beacon Manufacturing and will operate as a prototyping and logistics services manufacturing consultant, coordinator, and manufacturing hub for startups. It is equipped with several bays of assembly stations and state-of-the-art advanced machinery for robotic wheel building, laser-tube cutting, and robotic welding, to accelerate startups’ journey from concept to scale. The company leases the space from Newlab and is paid a fee for service by clients. Beacon Manufacturing also owns the Detroit Bikes brand, which it purchased in May from Cardinal Cycling Group. SBN Detroit interviewed CEO Gary Thornton, who previously was general manager of Detroit Bikes, about plans for the center, trends in LEV mobility, and other topics. Q: Beacon Manufacturing is focused on prototyping and logistics services for light electric vehicle (LEV) manufacturers. Explain what this entails. A: Our work at Beacon Manufacturing is twofold. First, we focus on prototyping, helping startups move from concept to tangible products. We take initial designs and create physical prototypes, allowing companies to refine their ideas and demonstrate proof of concept. The second part involves logistics services, acting as a third-party logistics (3PL) provider. We rent warehouse space specifically tailored for LEVs. Our team manages everything from storing products to shipping them out, ensuring each vehicle is operational before it leaves the facility. This includes handling specific challenges related to LEV batteries and ensuring compliance with regulations. Q: What types of companies and vehicles do you work with? A: We primarily collaborate with companies focused on last-mile delivery solutions. These startups are experimenting with new vehicle designs – e-scooters, e-bikes, and even electric tricycles – to solve urban transportation issues. One example of our work is with Civilized Cycles, a Newlab-based startup developing an e-bike with a tricycle and trailer attachment. Their solution addresses congestion in cities like New York, where specific zones impose fees on larger vehicles. Using a smaller LEV, they can transport goods efficiently without contributing to traffic or emissions. Q: What is the market potential for LEVs? A: The LEV market is massive and largely untapped. The need for efficient, low-emission transportation in urban areas is growing rapidly. We’re seeing interest from companies large and small, all looking to shift away from traditional vehicles. Cities like New York, Paris, and others are exploring ways to reduce congestion and improve air quality by shutting down portions of the city to standard vehicles or charging usage fees. LEVs fit perfectly into this evolving landscape, providing a practical and sustainable solution for short-distance travel and deliveries. Detroit’s ecosystem is ideal for LEV development with its roots in automotive design and manufacturing. Within a 20-mile radius, you can find suppliers for almost any component. We are working on LEVs as mentioned to address the last mile of delivery or traffic congestion, and we are currently working on an extremely rugged LEV that can be used to deploy power grids remotely for farmers and everything in between. There is a constant quest to come up with ideas to push the limits within Newlab and Southeast Michigan. Q: What challenges do LEV manufacturers face when scaling production? A: The biggest hurdle is cost. Traditional auto suppliers aren’t set up for small runs, so startups often face prohibitively high quotes. We are set up to focus on the individual manufacturing processes and tailor solutions to their scale. Another challenge is managing expectations. Many entrepreneurs want a final product that’s perfect, but early prototypes need to prioritize function over aesthetics. Our role is to guide them through this process, ensuring they have a viable product to show investors or test in the market. Q: What types of collaborations do you facilitate, and how do these impact LEV development? A: We enable companies to focus on their core strengths, such as design and marketing, by handling their logistics, manufacturing, and shipping needs. Currently, our warehouse hosts four electric motorcycle brands, two e-bike brands, and even an electric snowmobile company. These collaborations foster a supportive environment where different players in the LEV space can learn from each other, share resources, and accelerate their growth. Q: How do you see the LEV market evolving in the next 5–10 years, particularly in Southeast Michigan? A: The LEV market is poised for explosive growth, much like the e-bike market has experienced. The acceptance of battery-powered tools and vehicles is spreading quickly. From electric lawnmowers to chainsaws, we’re seeing a cultural shift toward cleaner, more efficient technologies. In Southeast Michigan, the manufacturing expertise built over decades in the auto industry provides a strong foundation for LEV innovation. Detroit is uniquely positioned to become a hub for LEV development and production. Q: How has Newlab enhanced Beacon Manufacturing’s ability to innovate and scale? A: Newlab has been transformative for our operations. The state-of-the-art machinery and resources available here – CNC (computer numerical control) machines, cleanrooms for electronics, woodshops, and metal shops – allow us to tackle complex manufacturing challenges. The collaborative environment also plays a crucial role. Being part of a community of innovators means we’re constantly learning and pushing the boundaries of what’s possible in LEV manufacturing. What are your plans for BeaconLab as it relates to the LEV industry in Southeast Michigan and beyond? A: We’re focused on scaling our operations to meet the growing demand. At Newlab, we’ve set up five fully stocked workbenches that startups can rent to assemble their vehicles. This hands-on space allows entrepreneurs to bring their concepts to life. Additionally, we’re expanding our offsite facilities to accommodate larger manufacturing runs. Our new 20,000-square-foot warehouse will support startups ready to scale from prototypes to larger production runs of 100 or even 1,000 units. Also, I’m extremely optimistic about Detroit’s future in this space. The city’s deep manufacturing expertise, coupled with the growing demand for
Technology-Driven Air Quality Monitoring Gains Traction in Detroit
JustAir, a Detroit-based startup cofounded by Darren Riley leverages data and technology to provide hyperlocal air quality insights, largely in urban areas. By deploying a network of air monitors, JustAir delivers real-time data that communities, policymakers, and environmental justice groups can use to push for meaningful action. With funding from initiatives that include Google for Startups Black Founders Fund, the company is building systems that aim to transform how cities like Detroit manage air quality challenges. SBN Detroit interviewed Riley to learn about the broader implications of air quality monitoring, the challenges of implementing these systems, and how accessible data can drive public health improvements and policy changes. Q: Why is air quality monitoring critical in urban environments like Detroit? A: Detroit has a history of industrial pollution and high traffic volumes, especially in areas like Southwest Detroit, where I live. These factors contribute to some of the worst asthma rates in the country. Traditionally, air quality data has been collected on a regional level, offering only a broad overview. But air pollution isn’t uniform across a city – it can vary dramatically from one block to the next. Localized data helps us understand where the worst impacts are happening, who is most affected, and when conditions are at their worst. This kind of granular information is essential for designing targeted interventions going forward. Q: How does air quality monitoring technology work? A: Traditional air monitoring relies on a handful of monitors spread across a large area, often providing limited insights. Our software facilitates and integrates multiple air monitors within a single area, sometimes scaling up to 50 or 75 units. These monitors collect data in real time, creating a detailed picture of air quality at a hyperlocal level. We don’t manufacture the monitors ourselves – we work with partners to deploy them. Our software acts as the brain, aggregating data and managing the network. The idea is to provide actionable insights that can help residents, and, also down the road, policymakers and stakeholders in cities like Detroit better understand their air quality challenges and begin to determine how to better manage them. Q: What is an example of your work in Southeast Michigan? A: We have a three-year contract with Wayne County, which, before this partnership, had just seven or eight monitors managed by EGLE (Michigan Department of Environment, Great Lakes, and Energy). We added 100 monitors across the county so now every community has at least one monitor. Residents can sign up to get alerts – they can subscribe to individual monitors in their area or around a particular school or place of worship, etc. They can set when they want to receive alerts. This is a customizable service and it’s free – anyone can visit JustAir.app/signup right now and sign up to receive those alerts. The county Department of Health Human & Veterans Services is our lead partner on this project and they’re diving into the data to better understand the air across the community. They’ll be able to use this information to improve the health, safety, and well-being of county residents. Q: What unique challenges do urban environments like Detroit face in addressing air quality? A: Urban air quality is influenced by a combination of mobile sources – like cars and trucks – and stationary sources, such as factories. Detroit’s high traffic volume, especially near international border crossings, adds to the problem. Wind patterns also play a role; on certain days, pollution can settle in specific neighborhoods, exacerbating the issue. Q: How does technology, particularly AI, help address these challenges, and what opportunities do you see for the future? A: Currently, we leverage AI to ensure the validity and accuracy of our data. This is crucial for providing communities with reliable information. We’re now moving into the next phase, where we aim to use AI to recommend actionable solutions for mitigating air quality issues. AI allows us to dig deeper into the root causes of pollution. It helps us analyze data patterns—such as specific pollutants, weather conditions, and wind patterns—to pinpoint sources of air pollution with greater confidence. By marrying environmental context with real-time data, we can provide more accurate insights. Looking ahead, the goal is to utilize these rich data sets to empower communities and policymakers to take informed action. We’re on the cusp of this now. Q: What are the challenges of deploying and maintaining air quality monitors in urban environments? A: Deployment involves hurdles like site selection, insurance, and technical logistics. Maintenance can be another challenge – we need to ensure data accuracy at all times. Our software includes an automated quality assurance system to detect and flag issues, ensuring the community gets reliable information. Q: JustAir recently received funding from Google. How will this investment be used? A: We’re one of ten companies nationwide to receive this funding, which is a great validator for us. Google conducted thorough technical due diligence, confirming that our technology is on the right track. We’re using the funding to enhance our AI capabilities, particularly in integrating contextual data with air quality metrics as I spoke about. The funding allows us to explore new solutions that can help inform and enforce public health policies. Q: How do you measure the success of your air quality monitoring initiatives? A: We have both short- and long-term metrics. In the short term, we focus on network reliability and user engagement—how often people access the data and whether they find it valuable. High engagement is a strong indicator that the information is meeting community needs. In the long term, we aim to measure health outcomes and policy impacts. For example, are asthma-related emergency visits declining in neighborhoods with high air quality awareness? Are cities using our data to implement more effective policies? Q: What does the future look like for JustAir? A: We’ve scaled significantly since launching three years ago, now partnering with 20 organizations across seven states. The future is about leveraging these networks to drive outcomes — working
Shaping the Future: U-M’s First Vice Provost for Climate Action
This month, Shalanda Baker began her role as the University of Michigan’s inaugural Vice Provost for Sustainability and Climate Action. In this role, she will lead U-M’s interdisciplinary efforts on sustainability, focusing on integrating environmental topics into academic curricula, fostering critical research, and advancing the university’s sustainability goals. Previously, Baker served as the Director of the Office of Energy Justice and Equity at the U.S. Department of Energy, where she focused on advancing energy justice initiatives. With a background in law, energy policy, and environmental equity, she is also known for her academic work and advocacy for integrating justice into energy policy. SBN Detroit spoke with Baker to learn more about her vision, goals, challenges, and the collaborative approach she plans to bring to this new role. Q: As the first person to hold this new position, how do you envision setting the foundation? A: I’m spending a lot of time getting to know the university and the professors engaged in sustainability. I have two direct-report units, the Matthaei Botanical Gardens & Nichols Arboretum and the Graham Sustainability Institute. My initial focus is on understanding how all of the sustainability pieces across our large, decentralized campus fit together. Moving quickly is essential if we’re going to make an impact on climate, but building trust and relationships will be key to accelerating future efforts. I’m focusing on three main areas: Curriculum – I’m thinking about ways to ensure every student has a foundational understanding of climate and sustainability and how climate connects to their field. This could involve creating specific requirements or expanding existing ones. Research and Innovation – I’m interested in how we can further support our existing institutes and centers that are advancing work in climate and sustainability, particularly in removing any barriers they face. Community and Impact – Michigan is in a unique position to lead on sustainability, and I want to consider how we can best advance community impact in our state. Q: Given your diverse background in policy and energy justice, how does your experience shape your approach to this new role? A: I guess I am a bit of a unicorn—having experience as a law professor, a public policy professor, and an entrepreneur. I’ve created organizations that bring community voices into complex policy discussions, which will be invaluable here. My experience in the Biden administration, working with the Department of Energy, involved coordinating scientists and engineers to advance energy justice. At U-M, I’ll be taking a similar interdisciplinary approach, working across departments and disciplines to move us all in the same direction. I know it’s a challenging role, but it builds on everything I’ve done before. Q: U-M has various departments and initiatives focused on sustainability. How will you work with these different entities to create a unified approach across campus? A: The university is known for its decentralized structure, and I appreciate the “letting a million flowers bloom” approach to innovation. I don’t want to stifle that creativity, but I do believe a central set of priorities can support and amplify the work that’s happening while offering a clear vision. I’ll be establishing an internal executive council to advise on our academic approach and to serve as a sounding board to validate and advance our goals. Another focus will be removing bureaucratic barriers that can slow down progress. Finally, I’ll be focusing on creating a clear framework that all our work can fit within. For example, I’m very excited about big, unifying concepts like “Just Transition,” which would frame our sustainability work within a commitment to equity and justice. Q: What specific goals or benchmarks are you looking to achieve in the first year or two? A: President Ono’s Vision 2034 provides an ambitious roadmap, with sustainability and climate action as key pillars. I’m excited to develop concrete metrics within that framework in partnership with our advisory council. One of my immediate goals is to position Michigan as a hub for climate action by convening conversations around the significant investment dollars flowing into the state and country. I’d also love to establish a Michigan Climate Week, hosting interdisciplinary events that bring together scholars, policymakers, and community leaders. Additionally, I’m exploring opportunities to convene global thinkers at U-M, much like the Institute for Social Research, but focused on climate solutions. Q: How will partnerships play a role in sustainability efforts under your leadership? A: Partnerships are essential. I’m meeting with other university leaders in similar roles, and I’ve spoken at places like the University of Texas and Arizona State to learn how they approach sustainability. No university can tackle this alone, and we’ll benefit from building on each other’s work. We also need strong partnerships with state government and local leaders; these relationships will be crucial to achieving our goals. Q: To that end, U-M is part of the University Research Corridor with WSU and Michigan State. What does your future work look like here, and how do you think U-M’s efforts impact this larger initiative? A: I’m excited to engage deeply with the University Research Corridor (URC). President Ono is committed to ensuring U-M is an active collaborator. Climate and sustainability are areas where we can work together effectively, especially with the influx of investment dollars Michigan is seeing for climate-related projects. The URC offers a platform for a coordinated approach, allowing us to make a more substantial impact across the state and lead in this area. Q: How will the university’s Innovation District in Detroit factor into U-M’s sustainability and climate action goals? Could this space serve as a model for sustainable urban development? A: The Innovation District in Detroit is a promising opportunity, though it’s still in the early stages. Detroit is undergoing incredible changes, and with my background in energy justice, I’m very interested in how this district can address both environmental and socioeconomic challenges. This area could become a prime example of how clean energy initiatives can drive economic and social transformation in cities that have historically faced challenges.
