As Recycling Grows, So Does the Need for New Strategies, Technology
In 1995, after graduating from the College for Creative Studies with a degree in industrial and product design and an eye toward bettering the environment, Keith Zendler founded Environmental Services of North America Inc. in Detroit. Nearly thirty years later, the company retooled and relaunched to focus on waste management and upgraded its technology to help it expand and improve its services and expand its network of partners domestically and globally. We interviewed founder and owner Keith Zendler to learn more. Q: Tell us about RecycleMax. A: RecycleMax is a tech-based reboot of a company I founded in 1995. At that time, we had a plant in Detroit and a fleet of 14 trucks and we were focused mainly on paper and similar recyclables. We now provide the environmentally sound management of virtually all solid and liquid waste materials. I have always been interested in sustainability from a community standpoint – in building stronger and more sustainable communities through technology. So, I sold the original recycling company in 2008 and started a civic tech company focused on designing an online community network for people and organizations to better work together. Through this company, I launched a multisided SaaS platform with the intent of improving stakeholder communication, collaboration, and engagement to help leaders solve political, health, social, environmental, and economic issues. Eventually, I realized I could apply this technology to the recycling industry and provide businesses with robust and customized waste management programs that help them meet their sustainability goals and reduce their carbon footprint. So, RecycleMax was relaunched as a tech-based company in 2020. We use the same technology we offer clients internally for our operations. The crux of the platform is its ability to facilitate a community network and real-time communication. We have used it to build a global network of recyclers and haulers that we can leverage for clients. Q: How is the industry different now, than in the 1990s? A: There was a time when we had to push companies to recycle, and they would only do so if we could show that it either saved them money or at the very least did not incur additional expenses. That is no longer the driver. Companies are doing it now no matter what. That is a surprising shift. We work heavily in the auto industry, and I’ve been amazed at how progressive these companies are and how seriously the industry is taking environmental measures. Adding to that, until recently, most of our recyclables were shipped overseas, and we relied on China to handle them. A lot of waste was ending up in the ocean. China shut that off and it certainly caused a disruption, but ultimately it made the industry stronger. There are more and more companies being established in the U.S. to handle these materials. The industry has made a tremendous amount of progress, and it’s exciting. Q: Who are some of your customers in Detroit and Southeast Michigan? A: Union Tank Car Company, Detroit Manufacturing Systems, Fishbeck, and Piston Automotive to name a few. Q: In your experience, what are the challenges companies face with recycling? A: Education and incentivization. Employees often need to be trained in why and how to recycle and handle their waste materials. It’s also vitally important for individuals to understand the difference they are making. Providing that data offers motivation to continue the momentum toward success. Q: What are the biggest challenges you see that businesses have with waste management? A: Participation is probably the biggest challenge. Companies need all employees on board. Training and education are critical to a successful recycling program. There is still a lot of work to do in getting people to take recycling seriously. Plastic is another big challenge for the industry. There are types of plastics that are not commonly recycled due to the unique resins involved. It can become difficult for companies to manage this. Trucking and logistics are a challenge as well. Transportation costs can be the biggest component when it comes to recycling. Q: What are the biggest opportunities? A: I think there is a massive global opportunity in recycling. And by applying technology, the potential to streamline efficiencies is huge. I never thought I’d be in recycling for over thirty years, but It’s a wonderful industry. It feels good to be able to help businesses meet their recycling and waste management goals and do their part to better the environment. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Moving Toward a More Just and Sustainable Future in Southeast Michigan
Sara Soderstrom is an associate professor in Organizational Studies and Program in the Environment and the Erb Undergraduate Fellows faculty director at the University of Michigan. Sustainability has evolved significantly over the years. At the University of Michigan’s Erb Institute for Sustainability in Business, this evolution includes working toward market transformation: business transforming the market to make it more sustainable. We can’t be thinking only: ‘How do we do less bad? How do we pollute less? How do we use fewer resources?’ We need to actually think about ‘How do we do more good?’ That fundamentally pivots the way that you think about business—it’s much more of a proactive than reactive conversation. It also centers justice in a way that early business sustainability didn’t. This shift changes the local vs. global dynamic to consider the local as part of the global system, and it sharpens the focus on small and midsize businesses. It also considers supply chains and key stakeholders more broadly. A study that I conducted with Kathryn Heinze, associate professor in the School of Kinesiology at the University of Michigan, shows some of the ways these shifts are happening. The study focused on the nonprofit FoodLab, which was operating in Detroit at the time. FoodLab aimed to promote healthy, environmentally sustainable, and accessible food systems and to grow a good food economy by working with its members: local food entrepreneurs. One thing that we realized as we were working with local entrepreneurs was a focus on being embedded in place—what is Detroit? What is the commitment to the city? What is the future for the city we envision? And how do we place ourselves in that future as entrepreneurs? With this network of businesses, there was a strong motivation not just for the financial viability of the business, but for doing good through business. But at the same time, these entrepreneurs have resource constraints, so there are tradeoffs. How do you balance things like a living wage with ensuring composting or locally sourced materials? FoodLab helped ease some of these constraints by serving as a connector that lowered the barriers to entry around sustainability. This way, each entrepreneur didn’t need to have all the answers or all the resources—they could get the information they needed about sourcing, financing, or best practices through the network. FoodLab functioned as part incubator, part social movement organization, connecting folks with these shared interests to collectively learn, but also as the space that could aggregate these resources and make them accessible to people, so that they could more effectively move forward towards sustainability and justice goals. FoodLab asserted that they couldn’t have a just and sustainable food economy if there wasn’t engagement, ownership, and voice from diverse entrepreneurs that reflect the City of Detroit. So they had a lot of intentionality around diversity and engagement, both in who was participating as entrepreneurs in the network, but also in what they were prioritizing as their goals as an organization. It was centering equity and justice in almost every conversation and decision they were having. The ways that FoodLab built its organizational practices and structured conversations made sure that everyone involved felt like they were heard, even in contentious conversations, which built trust and helped them move collectively towards this more just and sustainable imagined future. The Erb Institute – a partnership of the Ross School of Business and the School for Environment and Sustainability at the University of Michigan -. works to create a sustainable world through the power of business. Somewhat like FoodLab, we also serve as an enabling network. The students are the key actors, We are the convener, and then the network continues with alumni who are now 10 to 20 years out but still lean into us and each other for support as they work toward solutions to sustainability and justice challenges. Two of our key programs are: Impact Projects, through which students design projects, often working directly with businesses or partnering with businesses and community partners on organization-led projects. The projects give businesses access to students who have time, expertise, and passion around sustainability and justice efforts, who can help them focus on an issue—such as supply chain, procurement, or skills redevelopment. Erb on the Road, which brings both graduate and undergraduate students to businesses, nonprofits, and other organizations across Michigan. The program allows students to engage with a variety of different types of businesses and nonprofits that are focused on local sustainability challenges and figure out solutions for them. For undergrads specifically, what has been powerful is hearing them reflect on learning what is happening locally—which makes what we talked about in the textbook real—but their experiences are helping them recognize that business and sustainability is an available career path. People are committed to sustainability in myriad ways, and you don’t need to wait until you are chief sustainability officer to do sustainability. The Erb Institute is focused on preparing future leaders – and also service to the state of Michigan. We want students to recognize that being part of the University of Michigan isn’t just the Ann Arbor campus – it’s also the state and world. So we work to help focus that commitment to: What does it really mean to be the leaders and the best? Supporting and engaging locally in Detroit and across Michigan is part of that. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Dan Carmody, Eastern Market Partnership CEO, Talks About Building Opportunity, Economy and a Stronger Regional Food System
Dan Carmody, Eastern Market Partnership CEO since 2007, spoke with SBN Detroit on the market’s positioning towards sustainable practices. Carmody is responsible for shepherding the 127-year-old, public market to nourish a healthier, wealthier, and happier Detroit. EMP operates one of the largest public markets in the United States, oversees a program of capital investments to rebuild the market, serves as the economic development organization to nurture and expand the Eastern Market District, manages a host of food access programs to improve Detroit diets, and builds an ecosystem to support Detroit food entrepreneurs. Carmody has led Eastern Market to become a national thought leader in developing new templates for how to repurpose urban vacant land and resurrect regional food systems. We talked to Carmody about EMP’s sustainability strategies. Q: Where do EMP’S strengths lie in terms of sustainability? A: Put quite simply, we work to help build a stronger regional food system to make us less reliant on large industrial food systems. There are not enough public markets in the U.S. that serve to support independent small businesses. Public markets are the original “pop up.” Small startups and entrepreneurs can pay the fee to rent a stall or tent and get moving on their business. We need more places like that around the country to help small businesses and not be so dependent on big companies. Q: What does sustainability mean to the market? A: It means that farmers are being compensated for crops in a fashion that allows financial success. It means farmers and growers embracing business practices that help us steward the earth in better ways than we are now. How do you approach partnering with sustainable companies in the food and agriculture industries? A: Two things I can point to that we work on are first, helping to make solar options more viable, and second, helping businesses work stormwater management into their practices to reduce the cost of operation and decrease the amount of stormwater run-off into the Detroit River. Q: How does the addition of these new entities move sustainability forward in Eastern Market? A: The new Mosaic food hall will be located at 3500 Riopelle St. in the former Detroit Water Department building. This building hasn’t been occupied since 1999, so the mere act of utilizing an existing building versus tearing it down and starting over is in itself a very significant sustainable practice. EW Grobbel, who’s been selling corned beef and other foods since the 1970s, will open a new grocery store and deli, creating 300 new jobs and offering local farmers a great venue to sell. These are two great examples of growth occurring now that help move sustainability forward. Q: Looking back eight to ten years, what was your selling point then to bring businesses into the market and also to approach sustainability with them? How has that changed? A: It has not changed much. We look for partners in the food sector and others that build the market as a regional food hub and also improve the business mix for the retail consumer supply and demand. There is an authenticity to the market that has always been there and is still today. Its focus is on independent businesses and if anything, we are becoming more vocal to make sure it remains this way as property values increase. Q What partnerships do you value when it comes to sustainability? A: One that comes to mind is our partnership with The Nature Conservancy in helping businesses design and implement stormwater management systems. This has been going on for several years. We piloted a conversion of a parking lot to retain stormwater at Sacred Heart Church in the Market District that resulted in the reduction of stormwater runoff and reduced their water bills greatly. Throughout our expansion, The Conservancy is helping us as we identify future buildout plans and repurpose urban land for industrial and commercial use to build in stormwater management systems as we go. Q: What can you tell us about the new expansion of the market? A: The expansion involves 25 to 30 acres and a $1 million food processing and distribution space. Again, this will bring new jobs to the Market District, more healthy food options for people in nearby neighborhoods, and vitality and growth to the whole district. Eastern Market has one of the largest footprints of any public market in the country – and we have the space and the means to go bigger. We’ve worked over time to bring in more value-added makers, and now the market is a viable market on Saturday all year and the expansion will strengthen that. From an economic standpoint, we work to offer more opportunities to entrepreneurs to help them grow, and we will continue to do so. We’ve received funding from the state to build what we are referring to as Shed X – a new wholesale distribution facility for regional farmers. Since 1891 farmers have come to the market between midnight and 6 am to sell to independent grocers. This has shrunk over the years and we are down to about 40 million pounds per year. This is not small, but it’s also not big in terms of food distribution. We hope to grow this by building a new, modern facility with refrigeration and docks that the farmers can more efficiently use. We’ll utilize solar lighting and stormwater management within this facility. All of this will serve to help the local economy, and the diversification creates and keeps jobs in the city. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
