Becoming Sustainable in a Water-Intensive Business
In 2013, industrial designer Shayla Johnson launched Scarlet Crane Creations and began selling her stationery and other prints at The Rust Belt Market in Ferndale. She quickly realized her disdain for using paper as a medium due to the waste it created. Pivoting to natural and organic fabrics and eco-friendly inks, she created her Detroit Collection which includes home décor and accessories made from original and sustainable hand-printed fabrics. Over the next eleven years, she progressed her sustainability practices and is now revamping her systems, equipment, and space toward the preservation of water and the support of using organic dyes and materials. SBN Detroit interviewed Johnson about the impetus behind her vision, the challenges in executing sustainable practices in the print and textile industry, and the solutions she is employing. Q: What is the company’s approach to sustainability? A: Sustainability is always a thread in my thinking and I’m always looking for ways to do better. I’ve progressed from paper to fabric to more responsible fabric and continue this evolution. I use all organic and eco-friendly inks. We are also focused on a closed-loop system that allows us to recycle the water we use. Q: What inspired you to focus on your water usage, and what are the challenges in the printing/textile industry that you face regarding this? A: At one point along the way I measured how much water I was using in one print session, and it was ten gallons. To put this in perspective, that involved dying about ten to 15 yards of fabric. I saw this as completely problematic, watching all that water go down the drain. And began to think exponentially – what does this look like across the country and globe? I have come to find out that the global textile industry utilizes 1.3 trillion gallons of water annually – enough to fill 2 million Olympic-sized pools. Q: What did you do next? A: Water-based inks have always been my focus. I knew that going forward when I dump the waste, I needed to make sure it was filtered and disposed of properly and the water was reused. I began working with Centrepolis, and they connected me to Dr. Refael Aharon, an expert in textile recycling. We worked for four months studying my processes and developed a system that he outlined for me including recommendations and the equipment and type of space I will need. Q: You recently won a $10K grant from Michigan Women Forward to expand your space to accommodate this. What has this involved? A: That’s right. I am part of the Motor City Match program now and am in the development track, where I’m getting help to further plan the space and secure a location. Q: You utilize fabrics that are sourced in the U.S. and the production is focused locally in Detroit. What challenges come with this? A: The companies we order from are all American-based companies, and it is all organic cotton and linens, etc. But there are very few mills in the U.S. these days, so some of the raw goods are unfortunately imported. The companies we buy from all have a commitment to sustainability, and I try to purchase as much fabric as I can locally. Our bread-and-butter product – tea towels – is from a fabric company in Michigan. Q: What are the challenges in working with organic inks and dyes? A: Using natural dyes requires a different process that is more labor-intensive and therefore takes longer. These dyes are made from plants and proteins that come from cactuses and other natural sources and can be more expensive to source. Since they are all-natural, they don’t last as long. We have to use them faster and that can be tricky to manage. So, the biggest barrier becomes being able to produce in a way that still allows us to sell the products at a reasonable price. However, my clients appreciate and seek out these products purposefully, choosing not to purchase ink that requires solvents and materials made of synthetics, etc. So, they are not surprised by higher price points. This model aligns with slow fashion – being thoughtful and intentional about the outcome even if that takes longer. I believe in having an item that will last longer and that won’t end up in a landfill. Q: Are there additional sustainability practices you deploy? A: Some of our items are created from upcycled materials like jeans and pre-owned items. People also like these because they are one-of-a-kind. Q: In terms of sustainability – does your location in Detroit come into play? A: Yes. Because there has been a resurgence of interest around Detroit and people are looking to focus efforts in this area, that has helped. People want to support us. My assistant is a College for Creative Studies graduate, and I want to continue to train students locally who have a passion for fibers and sustainability around textiles. I want to keep all of that within the Detroit ecosystem. Q: What are the barriers you have faced operating sustainably as a smaller company? A: The inability to work as quickly as we’d like. Also, the dyes I mentioned. Some only last two to three weeks, so we try to print as much as we can in a few sessions before the vat goes bad. Organic materials can be unstable. You constantly must keep them fresh. Q: What is your advice to other design/textile companies like yours when it comes to sourcing locally to help the economy and be more sustainable? A: I believe in collaboration, especially with local schools and universities. I think sticking to a local pipeline of talent is important. I work as an adjunct at CCS, and it’s really been useful to me to bounce ideas off of others. My advice is to never work in a silo – build a community. To that end, I belong to a couple of community printmakers in the area and have been deeply
EV Infrastructure Has Funding – When Will There Be Stations?
Three years ago, under the Bipartisan Infrastructure Law, Congress allocated $5 billion in federal funding to establish the National Electric Vehicle Infrastructure (NEVI) Program. This initiative aims to develop charger networks across each state to support electric vehicles (EVs). Of this funding, $110 million was earmarked for Michigan, covering the period through fiscal year 2026. However, the state has not yet seen the installation of any new power stations. As part of this effort, Red E Charging LLC – an EV infrastructure developer and charging network based in Detroit – has been awarded several NEVI contracts to install and manage in Michigan and a number of other states. SBN Detroit interviewed Red E Charging Founder Abass El-Hage about the timeline, barriers, and factors specific to Michigan regarding power station installation. Q: Since the announcement in 2021 of the $5 billion in federal funding just 11 EV stations have been installed across seven states, with none in Michigan to date. From your perspective, why is this? A: There are several reasons. First, this is a new process and it took time to get organized, generate RFPs, and kick it off. RFPs were published at the end of last year and contracts were awarded early this year. Setting up the necessary paperwork is tedious and time-consuming, and around public funds, there is just a lot of due diligence required. There are also multiple and varied requirements around bonding that can take another six months to sort out. Identifying appropriate locations for the charging stations with the right amenities on the property that’s willing to host can be time-consuming. On top of that, regardless of how long the paperwork takes, working with the utilities and getting the right equipment and resources in place can take six months to a year. It’s simply an arduous process that takes time. Q: Do the requirements vary from state to state? A: Yes. Every state is different when it comes to execution under NEVI. In Texas and New Mexico, the NEVI process is pretty straightforward, but Texas has issues with utilities that can slow things down. I would say Michigan is the middle of the road. And the biggest hurdle here is the strict bonding requirements. Not every state requires bonding, but Michigan requires a five-year bond that’s not run of the mill. Q: Outside of NEVI projects, is every state different? A: Yes. Incentives are different in every state. Utilities are different. In Michigan, we are lucky to have DTE and Consumers Energy. They have been helpful and proactive, and they facilitate a lot. EGLE (Michigan Department of Environment, Great Lakes, and Energy) and the EPA have been helpful in Michigan as well, helping to create infrastructure in off-highway locations that are still easily accessible at reasonable rates. Q: In Michigan, are the challenges different in the Upper Peninsula compared with the Lower Peninsula? A: Yes. With every project there are financials, and in the UP there are fewer people, there is less traffic, and therefore less charger usage. It’s harder to justify a project when you don’t make the money back as fast. Additionally, utilities in the Upper Peninsula impose demand charges, which are flat fees added to the electric bill. These charges can be quite substantial. When considering these costs, the financial viability of a project often becomes questionable. Q: How do you view the transition from gas to electric vehicles being understood and received by the public? A: It’s a mixed bag. I think there is still a stigma around charging and how difficult and inconvenient it could be. It’s a misconception in my opinion. I drive from Detroit to Chicago regularly and along that route, I can stop to charge just like stopping for gas. Also, I think there’s been mixed messaging to the public by the auto industry – especially here in Detroit. When there are recalls, or if an automaker commits to building x amount of EVs and then scales back, this sends mixed signals to the public. Q: How many contracts in Michigan has Red E Charging been awarded and what is the status? A: We’ve been awarded 12 NEVI contracts all over the state and an additional 60 fast charger projects across the state for EGLE and utilities. As I explained, the paperwork along with bonding requirements plus environmental approvals, site checks, and more make this a slow process. But we have notice to proceed and are moving forward with the first few now, so these will be underway. The actual installation takes just about two weeks. We were also awarded a project outside of NEVI with the City of Detroit to install public-facing chargers throughout the city. Q: Michigan aims to have enough infrastructure for 2 million EVs on the roads by 2030. Do you think this is possible? A: Yes, I think it can happen. DTE and Consumers Energy are very helpful when it comes to single-family and multifamily homes. It’s cost-effective to have a charger at your home. That drive from Chicago to Detroit I talked about … I think by the end of the year there will be chargers every 20 miles or so, eliminating any planning needed because people will feel confident they can stop whenever they need a charge. I think in the near future the logistics involved in an EV experience will be no different than driving a gas-powered vehicle. It’s just a different thing fueling the car. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Using Data to Create a Greener Bottom Line
Established in 2022 in Detroit by William Crane, OrbAid is dedicated to – in his words – helping companies build greener bottom lines. The company sells AI-based project management software that provides data and recommends actions to help companies prioritize projects that increase profits and environmental impact. SBND interviewed Crane about the current landscape for businesses navigating sustainability projects. Q: What are some of the biggest challenges you see businesses facing when it comes to sustainability? A: There are a number of challenges and some macro trends that stand out. When we look at the largest publicly traded businesses globally, they’ve made public commitments when it comes to their sustainability goals, and have included these in their SEC Filings. Many, if not most, of these companies have a significant gap between their goals and their current progress. The effort required to close this gap is substantial and poses a considerable challenge in itself. Second is the continuous improvement aspect and the time and resources this involves. For example, a company may have a goal to decrease emissions by 10% year over year for the next ten years. Planning for its longevity is a challenge. Automotive suppliers are under significant pressure. One of our customers, Prism Plastics, is particularly challenged by increasingly stringent customer sustainability requirements, and suppliers don’t have a long runway to become compliant. Further, with new government regulations taking effect in the EU and US, companies can face extreme fines and there are rigorous legal ramifications. Both customers and governments are shifting their sustainability expectations from pollution reporting to business greening. Often, companies have sustainability teams composed of employees who are already filling other roles, making it a part-time effort at best. These teams might generate ten ideas for green projects when, realistically, they need 10,000. Also, the sequencing and prioritization of projects is a challenge. Determining the most efficient and effective projects and initiatives to put into place – and in what order – is necessary to be able to sustain continuous improvement. Q: Sequencing of projects – what does this mean exactly and how does that play into a company’s sustainability planning? A: Companies have the best intentions of course, but taking on projects in a strategic order will help to remain profitable. For example, a global manufacturing company might decide to put solar panels on all of their factories across the country or the world. That is not a bad thing, but maybe that project is more expensive and has a longer payback than switching select supplier disposable cardboard boxes to returnable metal racks. Sustainability is a long game, and as I said, most large companies have continuous improvement demands year over year, so it’s about strategically sequencing the projects to remain profitable while meeting goals. Technology can help here. Leaning into AI to sort out the sequencing can be a game changer. Q: Where are companies most often missing opportunities to be more sustainable and increase profits? A: The practical and actionable stuff. There is so much pressure surrounding sustainability. It’s been politicized. There is consumer angst around it. There are stringent government regulations as I mentioned. And people naturally go to extremes. It’s back to the idea of large global manufacturers putting solar panels on all of their factories around the world. This is an enormous and expensive project. Not to say that’s not something they should do at some point, but perhaps first, companies can look at creating less trash, using less water, and converting to different materials in their manufacturing. By doing these things they can save time and money and help the environment. It’s a matter of prioritizing projects and not just throwing a Hail Mary and hoping things work out. There are a number of very practical projects that can be taken on and absorbed that in the end will help businesses be more profitable – and keep them profitable along the way. We’ve been able to help many companies in this way, including GM, Prism Plastics, Berkshire Hathaway, and more. Q: Are these hurdles changing over time? Evolving? A: Yes, when it comes to sustainability things are always evolving. We continue to face changes in regulation. I think 2025 will be an inflection point. If companies don’t comply with regulations the fines will be astronomical. Also, the science and the jargon can be confusing. But consumers are more educated than ever before and also more demanding when it comes to their sustainability expectations of companies. Q: What are some examples of sustainability projects for businesses that you have seen increase profitability? A: Product packaging is a big one. Take appliance companies like Whirlpool. Historically, an appliance gets delivered to a home and you are left with a lot of cardboard and styrofoam. Switching to renewable materials can translate to savings. We are seeing some really creative innovations in packaging materials like fungus-based inserts that are organic and naturally break down. Q: How do you think AI can impact local businesses in terms of sustainability? A: AI is an efficient tool. It can be used to quickly – yet deeply tailor actionable profitable sustainability projects that deliver results. It can be used to calculate the environmental impact and business profit to get better, faster results. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Cascade Engineering – Designing Toward Function, Planet, and People
Created in 1973, Cascade Engineering specializes in large-part plastic injection molding. The second-generation, woman-owned company was recognized at the 2023 Society of Plastics Engineers Automotive Innovation Awards for its work with Ford Motor Co. on the Mega Bin/Frunk for the Ford F-150 Lightning. Frunk is a portmanteau word for a trunk on the front of a vehicle. In doing so, it converted the front trunk from a compression-molded painted sheet-molding compound to a large Class A composite injection-molded part and is currently one of the industry’s largest injection-molded product pieces. SBND interviewed Christina Keller, CEO and chair of the Grand Rapids-based Cascade Engineering Family of Cos., about the frunk’s impact on sustainability, creating circular economy solutions, and evolving trends in the industry. Q: How does sustainability stand out within Cascade Engineering? A: Cascade is a second-generation family business that is woman-owned and sustainable. We are celebrating 50 years as a triple-bottom-line company. We are a certified B Corp, ISO 14001 certified and LEED certified. Our focus is on innovative products and solutions in manufacturing and we supply to the furniture, automotive, and waste industries. Q: What role does sustainability play in the company? A: We have been organized as a triple-bottom-line – people, planet, profit – company since our inception. On the people side, we work heavily with returning citizens and also on initiatives to reduce the state of recidivism in Michigan. On the planet side, we’ve been zero waste to landfill since 2012 and have innovated a number of projects in the circular economy. Obviously, we must be profitable to engage in all these activities. Q: Can you tell us more about the frunk? I believe this is currently the industry’s largest injection molded product piece. What aspects of this impact sustainability? A: First, by eliminating the paint process there is a significant reduction of Volatile Organic Compounds (VOCs). Second, it’s more fuel efficient due to decreased product weight. Next, the manufacturing process has been streamlined to reduce energy. And finally, it’s more recyclable in that the end-of-life material can be recycled into a variety of products. Q: How do you think this impacts Southeast Michigan? A: The paint process takes place in Ford facilities, so eliminating this directly reduces VOCs in Southeast Michigan. The collaboration between Cascade and Ford serves as a promising example of potential collaborations between Tier One suppliers and manufacturers in Southeast Michigan. There are many opportunities for partnerships toward a better environmental outcome. Q: In what other ways does the frunk’s design and manufacturing process impact sustainability? A: We have eliminated the environmental burden of paint in the Frunk’s design. Additionally, the secondary routing of holes has been eliminated, reducing process steps and allowing us to produce a higher quantity of parts in less time. The seal interfaces are integrated into the assembly station for further efficiencies, and the material used is recyclable. Q: The Frunk process utilizes a 4,000-ton injection press and a tool equipped with a 16-drop hot runner system to mold these parts. Is this typical? A: No. The use of a 4,000-ton injection press is unique in the industry. The capital required to purchase this equipment poses a significant barrier for most companies. Additionally, the specialized human capital needed to operate such a large press is rare. Q: Is the new frunk product in production? A: Yes. If you buy a Ford 150 Lightning today you will get one of these pieces in your vehicle. It is fully in production and we are looking at more innovations currently. Q: What new innovations are you working on? A: Additional frunks in the near term. Before electric vehicles, we did not have the space in the front of vehicles to create a front trunk. Now, with increased demand for EVs, it’s a growing area and we are looking at manufacturing a number of additional front trunks. Q: Does being in Michigan in particular post challenges or opportunities in terms of your work on the sustainability front? A: There is an excellent network of manufacturers in Michigan – especially Southeast Michigan – that allows us to be truly innovative. A challenge is finding talent. This sector overall currently has 516,000 job openings and over the next decade is projected to reach 3.8 million. Another challenge we face is incarceration. The U.S. has one of the highest incarceration rates, with 1 in 100 adults in jail. We see returning citizens as a valuable pool of talent that can be trained and integrated into the workforce. This presents a unique opportunity for Michigan, as the state is not attracting enough new residents, and only 50% of college graduates stay here. Additionally, while college graduates remain in their first job for an average of two years, returning citizens tend to stay for seven years. This approach offers an interesting solution to addressing the talent gap in Michigan. Q: How do you see industry trends evolving? A: I see a lot of work in the AI space and Industry 4.0 focused on innovative manufacturing methods. There is a noticeable trend towards reshoring, driven by the constraints observed in the global supply chain during the pandemic. Companies are now striving to establish a local footprint, which also helps reduce the carbon footprint from transportation. Additionally, significant efforts are being made to maximize package density for more efficient shipping and transportation. Regarding talent attraction and retention, we have more 65-year-olds in the U.S. than ever before, while our younger demographic is declining. Q: How is Cascade adapting to the changes in the industry? A: We are constantly scanning the horizon to look at trends. On the sustainability side, we are developing an ecosystem of recycled plastic sources to enhance our clean stream of recyclable materials. We are looking at streams from medical waste that could be used, and post-consumer and post-industrial applications. We are also working on additives to use in our products such as hemp fibers, dust waste, and trash materials. And finally, we are working with
Accelerating Solar Through Connecting Contractors
Established in 2013 in Detroit by Patrick McCabe, GreenLancer is dedicated to accelerating the adoption of solar energy and EV usage. The company’s software platform is designed to connect solar installers with design and engineering partners while guiding the permitting process, making it easier and faster for contractors to do their work. SBND interviewed McCabe about the current landscape for contractors in the industry. Q: What inspired the creation of GreenLancer? A: Following my graduation as a mechanical engineer, I moved to California and began working for a solar company. It became evident to me over time that there was a significant gap between contractors eager to install solar systems and the availability of engineering and design services to support them. Upon returning to Michigan, I founded GreenLancer with the vision of creating a platform where contractors could easily connect with engineers and designers, effectively bridging this gap. Today, GreenLancer is dedicated to advancing the adoption of clean energy and EV infrastructure, contributing to sustainability efforts not only in Southeast Michigan but nationwide. Q: Could you explain GreenLancer’s core function? A: GreenLancer operates as a marketplace that links contractors with engineering and design firms, streamlining processes to accelerate the installation of solar energy and EV charging stations. Since our inception in 2013, we’ve assisted over 7,500 contractors on more than 200,000 clean energy projects nationwide, totaling over $2.5 billion in solar energy and EV infrastructure investments. Q: Those are big numbers. Can you tell us more about how those numbers are achieved? A: We work as an online marketplace – akin to Amazon. The software connects contractors globally to design firms and engineers globally 24/7, so we can connect hundreds – even thousands – daily who then can move into the project phase. If you do the math, GreenLancer has been in existence for 11.5 years, so this equates to the support of approximately 48 projects per day being executed around the world. Q: What challenges do contractors typically face in the solar and EV sectors? A: The solar and EV charging industries pose unique challenges since they are so new. Many contractors lack the specialized knowledge and resources required for these installations, often necessitating costly engagements with engineering firms. Additionally, navigating the diverse and complex permitting processes across different states can be overwhelming. Issues related to utility interconnections further complicate PV installations, potentially causing delays and increased costs. These factors frequently deter contractors from entering the solar and EV markets altogether. Q: What impact does this have on the economy? A: Simplifying the complexities of permitting and engineering enables clean energy contractors to scale their operations, thus enhancing the economy. It also expands access to green technologies for both businesses and residents. Q: Your website mentions incorporating concepts from lean manufacturing in the automotive industry. Can you elaborate on this? A: As a Detroit-based company, we’ve adopted the automotive industry’s assembly line approach in a virtual capacity, optimizing our marketplace operations for efficiency and scalability. We also embrace concepts of continuous improvement methodologies and lean manufacturing used in the automotive industry to evolve alongside the needs of our users, enhancing our technology and service offerings over time. Q: How do drones factor into the solar industry? A: Drone use by solar companies has increased dramatically in recent years for residential, commercial, and utility-scale projects. Drones can save time, increase worker safety, and help pinpoint maintenance issues. In fact, many contractors are now using drones to gather data for solar site surveys, inspections, and marketing images. Several drone software companies specifically cater to the solar energy industry. Q: Solar farms are controversial in many places, including Michigan, mainly over questions of land use. What are sustainable practices for solar farm installation that can help mitigate the environmental and community impact? A: It’s helpful to consider the community and environmental impact of solar farms from the planning stage to ensure they provide the most benefit possible to the community. However, some practices are difficult or costly to implement at certain locations. It’s best to avoid constructing solar farms on undisturbed natural areas in ecologically sensitive areas. Therefore, using already cleared land usually has less impact on wildlife and is often more cost-effective. It’s helpful to keep some existing vegetation that doesn’t shade the array and to minimize soil disturbance during construction whenever possible. Some solar farm developers are experimenting with wildlife-friendly fencing around solar farms that allows wildlife to pass seasonally or is high enough to allow small animals to pass underneath. Another option, if space allows, is to create vegetative buffers along the fence line for wildlife habitat. Planting native wildflowers can reduce the need for mowing, promote biodiversity, and encourage pollinator populations. This can benefit nearby farmers because pollinators are essential for many crops. Some solar farms use sheep as an alternative to mowing to manage vegetation growth, reducing the need for mechanical mowing equipment. This approach typically involves partnering with local ranchers. Q: This is an expanding industry – is the size of the labor force keeping pace? What are the qualifications needed to get started? A: The solar power, energy storage, and EV charging industries need many skills to expand. The 2024 Electriciation Contractor Survey highlights some issues related to the labor force for solar, energy storage, and EV charging station contractors. The report found that 49% of contractors surveyed report a lack of experience and industry-specific knowledge as a challenge for hiring qualified professionals, particularly electricians and field technicians. Transitioning to clean energy is boosting the demand for licensed electricians. According to the Bureau of Labor Statistics (BLS), the demand for electricians is expected to increase by 6%-9% from 2022 to 2026. In addition, the North American Board of Certified Energy Practitioners (NABCEP) Certification helps launch a career in the solar industry. Various training programs are offered by trade schools, community colleges, universities, and nonprofit organizations designed to advance the clean energy industry. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in
Changing the Chemistry of Plastics
For the last four years, Heartland – a Detroit-based company founded by Tim Almond – has been working to perfect a natural fiber product it calls Imperium that replaces synthetic materials in plastic, helping to reduce the carbon footprint of plastic by up to 50%. This natural material is hemp fiber, and the company has partnered with farmers in Michigan and across the Midwest to integrate it into their existing crop rotations, which then can increase profits for the farmers, and enhance the soil. With funding from BASF business incubator Chemovator’s Elevate program, Heartland is commercially producing the product and is ready to deploy it in the reusable packaging industry, followed by the automotive and construction industries. SBN Detroit talked to Almond about the product and its impact on sustainability. Q: Tell us about Heartland. A: Heartland is a material science company based in Detroit that leverages natural fibers to help companies reduce their carbon footprint while solving the challenges of the big three sustainability missions – environment, social, and economic, without compromising product performance. The fun part is that on the product side, we get to work with the local farming community to increase their revenue per acre and increase soil health as we help manufacturing groups make better products that are better for the environment. Heartland was born out of a passion for problem-solving and sustainability. Q: How exactly do you impact and work with the farming community in terms of sustainability? A: The farming community is going through a very difficult time right now. The two major crops in Michigan, corn and soybean, are seeing a tight income situation because the value of the crops is low but the cost of chemicals and seeds is high. Profit for farmers is all but nonexistent. Hemp fiber production is a great rotational crop within corn and soybean and drives premium income per acre while improving the soil through micronutrients. The third most popular crop in Michigan is wheat, and here, we are capitalizing on underutilized land. Typically, this land sits empty from midsummer to spring, but hemp fiber grows quickly so they can grow a crop after the wheat has been harvested. We are seeing organic matter improvements in soil and aeration which lead to better production of future crops. We truly believe hemp fiber could be a staple crop in Michigan and across the U.S. Q: How many farms in Michigan are involved today? A: We work with ten or so farms in Michigan and several other states. Q: What is the process of developing the Imperium product? A: Hemp fiber is planted densely and grows to be eight to 12 feet tall. It is then cut down and treated so it’s protected from the high temperature of plastic manufacturing. Once it gets in the plastic it looks and functions exactly like plastic. So essentially the Imperium product line is made from one ingredient – hemp fiber. In the future, there are opportunities to use other natural fibers that could add value to the plastics and rubber used in the manufacturing space. Q: How do Imperium products mix with plastic to create a better end product? A: Imperium is not a finished product, it is an ingredient in the final product, being plastic. Much like making a cake, you use flour, sugar, baking powder, etc. So in making plastic, there are materials added that when combined, make the final product. Today, ingredients such as glass fiber and impact modifiers are used, as are other materials that increase the plastic’s carbon footprint. Imperium replaces large portions of the bad products with natural fiber. We can shave off 30% to 40% of the product’s carbon footprint by swapping some ingredients. It’s like eliminating sugar from your cake recipe but still enjoying the sweet flavor. Q: How did your team achieve the development of and engineering behind the products? A: A lot of failure. Trial and error. It took time to figure out what works. In many cases, the fact that we did not have the proper resources and funding gave us time and space to get it right. If we had funding three years ago, we probably would have purchased the wrong equipment. So we had to be creative with our processes, and we finally landed on a method that works with extreme efficiency. Q: Where are products deployed commercially and in what industries? A: We are commercially able to produce master batch technology for three areas of the marketplace – automotive, construction, and reusable packaging. For the auto market, think exterior components, car handles, and roof racks. Reusable packaging is our bread and butter. This consists of bins, totes, and pallets – things used to move materials in a warehouse. We are working with about 100 groups on the product development now. In the reusable packaging space, we are in the final stages of integrating into their commercial lines. These lines move hundreds of millions of pounds so it’s a meticulous process to implement. The auto industry involves a three to five-year lifecycle, but we do have an opportunity for next year’s product model. This is undefined as of today though. In the construction industry, we are in the middle stages of creating opportunities. Q: What global brands are you working with? A: Some are confidential at this time. But we work heavily with BASF and their Ultramid B Nylon 6 product, which is on every vehicle in the world. There is an opportunity for tremendous growth. Q: Creating partnerships with larger companies appears to be one strategy that you have. How does that work and do companies have equity stakes? A: In the chemical marketplace there are producers and processors who work with distributors as partners to expand sales capacity. We are taking a similar approach in that regard. Q: How is Heartland supported by BASF Chemovator? A: The investment came from Chemovator which is BASF’s incubation and seed funding arm, and with their venture capital investments
The Cleanup Club: Working to Mitigate Plastic Pollution in the Great Lakes
HANNAH TIZEDES IS THE FOUNDER AND EXECUTIVE DIRECTOR OF THE CLEANUP CLUB Before founding The Cleanup Club, a nonprofit dedicated to protecting our communities and Great Lakes from plastic pollution through cleanups and creativity, I amassed a collection of over 100,000 pieces of plastic debris from the Great Lakes shorelines during solo cleanups. I used the colorful found objects to create thought-provoking art pieces and installations to inspire conversations about how we can all play a role in protecting the places we love. Creativity has continued to play a key role in The Cleanup Club’s mission to protect our communities and Great Lakes from plastic pollution while having fun. We aim to serve as an approachable source to help educate and spark dialogue with people online and in person about the urgent need for action to protect our freshwater resources. In 2016, a study from the Rochester Institute of Technology revealed that nearly 22 million pounds of plastic pollution enter our Great Lakes every year, with major cities such as Detroit, Chicago, and Toronto being primary sources. By 2024, plastic production has continued to increase globally, and so has the urgent need to protect our waterways from harmful impacts. This is particularly crucial as these bodies of water provide drinking water to over 40 million people across the US and Canada. Recent studies have shown that topics such as climate change and plastic pollution often leave people feeling frightened and negative. With the rise of terms like “eco-anxiety” and studies emphasizing the growing harms of plastic pollution, The Cleanup Club aims to push forward crucial work for a more sustainable future and cleaner waters. At the same time, we strive to create an uplifting community that empowers individuals, communities, and businesses to take action together through joyful and collaborative experiences. We understand that working together is essential when it comes to finding upstream solutions and mitigating plastic pollution in our region. This is why The Cleanup Club values collaborating with aligned local businesses and global brands. We aim to educate and expand the conversation about Great Lakes plastic pollution through community cleanups, educational programming, and interactive creative projects around Michigan, focusing on Southeast Michigan. When partnering with The Cleanup Club, local businesses enjoy the benefit of a passionate group of volunteers cleaning up their neighborhoods while driving awareness and business to their unique offerings. Past partners, contributors, and sponsors include Walking Lightly and 86 Plastic (local zero waste stores in Metro Detroit), Dessert Oasis Coffee Roasters, HiBAR, Detroit Shipping Co, Belle Isle Conservancy, Royal Oak Sustainability, and more. Community events are not only fun ways to get outside and take part in collective action but also serve as a way to collect data on top-polluting items and top-polluted areas for advocacy and research efforts that further promote upstream solutions. While we acknowledge that cleanups are not the ultimate solution, we strongly believe they play an accessible and active role in education and advancing our collaborative efforts for a brighter, more sustainable future for people and the planet. Learn more at www.thecleanupclub.org and follow on Instagram at @the.cleanup.club. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Demand, Support for Sustainable Events Boosts Schupan Business Unit
Wixom-based Schupan began in 1968 as a six-person scrap metal recycler. Today, the company has 600 employees and offers multiple services related to metals and plastic, including recycling, fabrication, and materials trading. Schupan also provides sustainable events planning – planning, managing, and executing sustainable efforts for sporting events, festivals, conferences, and businesses, among others. Jessica Loding, Schupan’s chief sustainability officer and director of events, said this segment of the industry is growing as more businesses and organizations seek assistance in creating more sustainable events. SBN Detroit interviewed Loding about her work in this area and the industry trends. Q: Schupan was incorporated in 1968. Give us a little background about the company and how it’s evolved. A: Schupan started as a metal recycling company in Kalamazoo and has grown to handle beverage container recycling nationwide. We also broker materials internationally, have a multimillion-dollar inventory of aluminum and plastic parts that we sell to manufacturers, help manage the disposition of electronics, and offer sustainable event management services. Q: How has recycling evolved through the years in your experience? A: The industry has grown vastly over the last couple of decades as more and more people and businesses realize the benefits of recycling, from the perspective of climate change and the creation of the circular economy. As technology has developed and end markets for commodities have expanded, the industry has realized substantial growth to the benefit of all parties. Q: Tell us more about your Sustainable Event Management Services. A: Schupan was an early adopter of these services, and only a dozen or so companies specialize in event recycling. We support various events, including music festivals, art fairs, conferences, sporting events, casinos, hotels, community events, and business events. Q: Why do you think businesses should adopt sustainable events? A: Consumers expect companies to operate with a focus on the environment, their carbon footprint, and their recycling efforts. So, companies that embrace sustainability can have a more meaningful engagement with customers. Entities and businesses that go above and beyond to create new ways of thinking and acting around sustainability can develop a great brand story. We have partnered with some to pioneer some really interesting new recycling techniques. Q: What is an example of this? A: We worked with Dow last year and its Great Lakes Bay Invitational to develop golf tees from the plastic mesh fencing used at the venue. We partnered with Evolve Golf, Bull Engineered Products, and KW Plastics to turn the mesh into pellets and then mold the pellets into tees. Q: What are the biggest challenges that businesses face when it comes to sustainable event planning and management? A: The first challenge is the economics. It takes money, and budgets don’t always allow for the cash flow needed. They often rely on sponsorship money to provide funding and advance the programs. The second is the availability of services. They need to locate labor, have resources to support the efforts, find a waste hauler, and more, but that takes time and effort and can be a challenge. Q: Are you seeing more companies wanting this service? A: Yes, we’ve seen a large increase in inquiries for services over the last couple of years, especially since the pandemic. I think it made people more aware. We are now receiving more calls than we are making on the business development side, which is nice to see. Q: How has sustainable event management evolved over the time Schupan has been involved in it? A: Sustainable event management used to be called event recycling. It focused on bottles, cans, and food waste. Now, it encompasses much more. It goes beyond waste reduction to calculating the carbon footprint, identifying carbon reductions, water conservation planning, and community integration. It’s exciting to see how it’s grown. Q: What are the most impactful things businesses can do to make an event more sustainable? A: Any event can include basic recycling to divert items from landfills. Events, in general, have huge economic value—bringing local and out-of-town people into the community to dine, shop, and spend time is important. Q: What trends are you seeing with the businesses you work with? A: More and more events are aligning with corporate sponsors, a great way for businesses to get involved and gain recognition. This is a big shift. Corporations want to align with sustainability programming with public facing. It’s a nice shift. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
Small Businesses Become Resilience Hubs in Eastside Detroit Communities
Elevate is a 24-year-old 501(c)(3) nonprofit focused on creating equitable and sustainable communities. Their areas of focus span energy efficiency, water, workforce development, and creating healthy and efficient homes and buildings in communities. Part of the work it is doing in Detroit is helping to develop resilience hubs in response to flooding and ongoing climate-related injustice issues. This is part of the Resilient Eastside Initiative (REI), a culmination of residents and organizations including the Eastside Community Network (ECN), The City of Detroit Office of Sustainability, and the Eastside Climate Action Coalition. Tim Skrotzki, associate director of partnerships at Elevate, and Terri O’Neal, project manager of community programs, talked with SBN Detroit about this work and the role businesses are playing. Q: What is the impetus behind Elevate? A: Elevate is a Chicago-based nonprofit formed in 2000 as an energy cooperative focused on energy efficiency and reducing the drag on the grid. We have projects that touch almost all states. Over the past twenty-four years, our work has expanded to include water, solar, electrification, environmental health, and workforce development. Q: How is Elevate supporting resilient and sustainable communities throughout Detroit and Southeast Michigan? A: One important initiative is the development of Resilience Hubs on Detroit’s East Side. Resilience hubs are vital community centers offering education, support, and resources while fostering community connections. These hubs – many of which are small businesses in the neighborhoods – serve as trusted spaces in touch with residents’ needs. They help facilitate coordination of resources and services across various stakeholders before, during, and after climate-related emergencies. These are being led by the Eastside Community Network and the Resilient Eastside Initiative (REI), a network of 12 resilience hubs on Detroit’s east side, which officially launched in August 2023 in partnership with The City of Detroit Office of Sustainability with funding from the Kresge Foundation. One of these spaces is The Commons, a café, laundromat, and community space that operates in MACC Development’s storefront space on Mack Avenue. This is a safe space for the community that offers charging stations, resources, and more for neighbors during power outages or emergencies. They are also training and upskilling local residents as a form of workforce development. Neighborhood Grocery is another hub, offering healthy food access, refrigerators, and charging stations to neighbors during power outages. This is a framework a lot of businesses can adopt to provide more resources for their communities. It’s an opportunity for businesses to think about where they fit into the community and how they can help the neighborhood remain resilient and sustainable. Further, part of the funding we received from Kresge is being used for training black contractors in solar and EV infrastructure. Called the Detroit Clean Energy Contractor Accelerator Program, the program helps create growth paths and lift up black and brown contractors to help them build their businesses. We believe that if we develop contractors in clean energy in Detroit they will then hire and train more Detroiters to work with them. Q: What best practices can you share from the sustainability work you do in terms of the business and community impact? A: There are federal incentives for businesses and buildings to become more energy efficient. It’s so easy to track what energy you are using and lower it. There are huge opportunities here that people are leaving on the table. Also, any business looking to grow and be sustainable has to be ingrained in the community. Providing resources that help the neighborhood become more resilient should be on every small business owner’s mind. Q What are trends you are seeing when it comes to the sustainability that impacts businesses? A: We are all dealing with new issues we have not dealt with before. Flooding, power outages from 100-year storms, and more. Making a building more resilient is extremely beneficial to business owners, so they don’t have to reduce hours or close during a flood or power outage. There are new impacts that climate change is driving, and if you are not thinking about how to make your business more resilient you may be losing money. Also, businesses should be and are becoming more involved in community organizations, meetings, and community engagement. It’s thinking about how they can better meet the needs of the community. Perhaps be a place where people can come during power outages and offer resources to support. And finally, all businesses should have a climate emergency plan on the operations side of things for their staff, and if applicable, their community. Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.
The Greening of Detroit: Working to Create Healthy Urban Communities Through Trees, Education, and Jobs
Established in 1989, The Greening of Detroit is a nonprofit organization with a mission to inspire sustainable growth of a healthy urban community through trees, green spaces, healthy living, education, and job opportunities. To date, it has planted 147,000 trees and trained more than 1,000 people through its five-year-old workforce development program. Putting trees in the ground is job one for the organization, but it also is involved in stormwater management and providing landscaping services to residents and businesses in the communities they serve. President Lionel Bradford has been with the nonprofit since 2010 and is proud of its 35-year history. SBN Detroit interviewed Bradford about the organization’s programs, impact, and future. Q: What was the impetus to begin The Greening of Detroit? A: For years Detroit was known as the Paris of the Midwest, partly because of the tree canopy cover the city used to have. Between 1950 and 1980 Detroit lost over a half million trees due to Dutch Elm Disease, urbanization, and neglect due to financial struggles. In 1989, The Greening of Detroit was founded to reforest the city of Detroit. Since its inception, 147,000 trees have been planted throughout the city. We also started a youth employment program as a way to educate and take care of these trees. Our Green Corps Summer Youth program at its height employed 200 high school students. That number decreased due to COVID-19, but it’s coming back up. In a nutshell, our organization has two main pillars: workforce development and green infrastructure. Q: What are you currently working on in terms of tree planting? A: We are in the third year of a five-year strategic plan where we are looking to plant 20,000 trees throughout Detroit, Hamtramck, and Highland Park, and train 300 individuals who have barriers to employment. This plan fits into a larger initiative we are involved in called the Detroit Tree Equity Partnership. This is a collaboration with American Forest, DTE Energy, and the City of Detroit in which we are planning to plant 75,000 trees over the next five years. There is a buzz in the city right now in terms of trees. We’ve done a lot of engagement and outreach. Recently we conducted a 500-tree giveaway, and there were still cars lined up after we gave away the last tree. It’s great to see this. Q: What is your involvement with the Walter Meyers Nursery? A: Walter Meyers is a tree nursery on 72 acres in Rouge Park that for years went untouched. In 2004, The Greening of Detroit – with the city’s permission – took over managing that property to serve as a training ground for our adult workforce development. We have used it as an outdoor classroom setting. In 2017, we put together a master plan to turn it back into a working nursery operation. As an organization, we are looking for ways to generate revenue for our training programs and to plant our trees. We want to control our destiny and cut down the carbon footprint involved in having trees shipped in. We have planted over 4,000 trees in the nursery and harvested our first 200 trees last year. The goal is to get to a point where we are selling 5,000 trees annually to municipalities, the City of Detroit, and the community. Q: What sustainable impact do you think this brings? A: In addition to creating green infrastructure in the city, community engagement is at the heart of what we do. Our job is to get trees in the ground, but we do not want to impose our will. We want to be invited into communities. Not only do we want residents to have a say, but we also want them to be a part of the work. This is a model that speaks volumes in terms of sustainability, and it’s held up across the state and the country. Q: How does The Greening of Detroit impact businesses? A: We engage and work with business owners in the communities we are involved in. Many of them bring us in to green their properties. The more green space we can add for businesses, the more it helps aesthetics and foot traffic. Green space and economic development go hand in hand. Also, from an economic standpoint, our education program puts people into jobs doing work around the city, which enhances the economic viability of Detroit as well. Q: In what other ways does the organization create green infrastructure in the city? A: Stormwater management. We have installed three major bioretention ponds around the city that hold up to a million gallons of water. These are in Rouge Park, Chandler Park, and Eliza Howell Parks. We also work with residents and businesses to replace impervious surfaces with green infrastructure through our Land + Water WORKS Coalition. Q: You have an adult workforce program from which over 1,000 Detroiters have graduated in the past five years. How does this work? A: This is a six-week program called the Detroit Conservation Corps. Sixty percent of those who have graduated were previously incarcerated. We are passionate about helping that population get credentials and secure jobs that pay decent wages. We work with a network of businesses looking to employ, most from the tree care and landscaping industries. These companies work in tandem with our advisory committee to help us build our curriculum and help with job placement. We have hired a small percentage of our trainees ourselves. Q: What is the future of The Greening of Detroit? A: Community engagement will always be a focus. We also are rebuilding our environmental education. These programs fell by the wayside before and during COVID-19, but we are working to get into schools, facilitate field trips, and educate our youth. We truly believe that getting the Meyers Nursery operations up and running is key for us moving forward. It will be important for us to generate our revenue. I’m proud we’ve been able to sustain the organization for 35
