The Greening of Detroit: Working to Create Healthy Urban Communities Through Trees, Education, and Jobs

Kim Kisner
May 21, 2024
Community

Established in 1989, The Greening of Detroit is a nonprofit organization with a mission to inspire sustainable growth of a healthy urban community through trees, green spaces, healthy living, education, and job opportunities.

To date, it has planted 147,000 trees and trained more than 1,000 people through its five-year-old workforce development program.

Putting trees in the ground is job one for the organization, but it also is involved in stormwater management and providing landscaping services to residents and businesses in the communities they serve.

President Lionel Bradford has been with the nonprofit since 2010 and is proud of its 35-year history. SBN Detroit interviewed Bradford about the organization’s programs, impact, and future.

Q: What was the impetus to begin The Greening of Detroit?

A: For years Detroit was known as the Paris of the Midwest, partly because of the tree canopy cover the city used to have. Between 1950 and 1980 Detroit lost over a half million trees due to Dutch Elm Disease, urbanization, and neglect due to financial struggles. In 1989, The Greening of Detroit was founded to reforest the city of Detroit.

Since its inception, 147,000 trees have been planted throughout the city. We also started a youth employment program as a way to educate and take care of these trees. Our Green Corps Summer Youth program at its height employed 200 high school students. That number decreased due to COVID-19, but it’s coming back up.

In a nutshell, our organization has two main pillars: workforce development and green infrastructure.

Q: What are you currently working on in terms of tree planting?

A: We are in the third year of a five-year strategic plan where we are looking to plant 20,000 trees throughout Detroit, Hamtramck, and Highland Park, and train 300 individuals who have barriers to employment.

This plan fits into a larger initiative we are involved in called the Detroit Tree Equity Partnership. This is a collaboration with American Forest, DTE Energy, and the City of Detroit in which we are planning to plant 75,000 trees over the next five years.

There is a buzz in the city right now in terms of trees. We’ve done a lot of engagement and outreach. Recently we conducted a 500-tree giveaway, and there were still cars lined up after we gave away the last tree. It’s great to see this.

Q: What is your involvement with the Walter Meyers Nursery?

A: Walter Meyers is a tree nursery on 72 acres in Rouge Park that for years went untouched. In 2004, The Greening of Detroit – with the city’s permission – took over managing that property to serve as a training ground for our adult workforce development. We have used it as an outdoor classroom setting.

In 2017, we put together a master plan to turn it back into a working nursery operation. As an organization, we are looking for ways to generate revenue for our training programs and to plant our trees. We want to control our destiny and cut down the carbon footprint involved in having trees shipped in.

We have planted over 4,000 trees in the nursery and harvested our first 200 trees last year.

The goal is to get to a point where we are selling 5,000 trees annually to municipalities, the City of Detroit, and the community.

Q: What sustainable impact do you think this brings?

A: In addition to creating green infrastructure in the city, community engagement is at the heart of what we do. Our job is to get trees in the ground, but we do not want to impose our will. We want to be invited into communities. Not only do we want residents to have a say, but we also want them to be a part of the work. This is a model that speaks volumes in terms of sustainability, and it’s held up across the state and the country.

Q: How does The Greening of Detroit impact businesses?

A: We engage and work with business owners in the communities we are involved in. Many of them bring us in to green their properties.

The more green space we can add for businesses, the more it helps aesthetics and foot traffic. Green space and economic development go hand in hand.

Also, from an economic standpoint, our education program puts people into jobs doing work around the city, which enhances the economic viability of Detroit as well.

GC Citizens Bank 3 — TRAINING VOLUNTEERS

Q: In what other ways does the organization create green infrastructure in the city?

A: Stormwater management. We have installed three major bioretention ponds around the city that hold up to a million gallons of water. These are in Rouge Park, Chandler Park, and Eliza Howell Parks. We also work with residents and businesses to replace impervious surfaces with green infrastructure through our Land + Water WORKS Coalition.

Q: You have an adult workforce program from which over 1,000 Detroiters have graduated in the past five years. How does this work?

A: This is a six-week program called the Detroit Conservation Corps. Sixty percent of those who have graduated were previously incarcerated. We are passionate about helping that population get credentials and secure jobs that pay decent wages.

We work with a network of businesses looking to employ, most from the tree care and landscaping industries. These companies work in tandem with our advisory committee to help us build our curriculum and help with job placement. We have hired a small percentage of our trainees ourselves.

Q: What is the future of The Greening of Detroit?

A: Community engagement will always be a focus. We also are rebuilding our environmental education. These programs fell by the wayside before and during COVID-19, but we are working to get into schools, facilitate field trips, and educate our youth.

We truly believe that getting the Meyers Nursery operations up and running is key for us moving forward. It will be important for us to generate our revenue.

I’m proud we’ve been able to sustain the organization for 35 years. I feel good about the climate of the city in terms of how people feel about trees and think things will continue to get better from here.

Be sure to subscribe to our newsletter for regular updates on sustainable business practices in and around Detroit.

Kim Kisner

With over 25 years of experience in the development and execution of strategic branding, content planning, and copywriting for brands such as Gatorade, Ford Motor Company, and Under Armour, and published by SEEN Magazine, The Jewish News, and countless health and lifestyle journals and blogs, Kim helps companies, brands, and people tell their stories.

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May 13, 2025 No Comments

Founded in 2009 and based in Northville, Natural Community Services provides ecological restoration and land stewardship services focused on native landscapes, habitat creation, and green infrastructure. The company works with municipalities, businesses, and nonprofit organizations across Michigan to implement science-based strategies aiming to improve ecological function and address long-term environmental concerns. SBN Detroit interviewed company cofounder Liz DeLisle and Senior Ecologist Nick Longbucco to gain insight into Southeast Michigan’s ecological challenges, how organizations are adapting their land-use practices, and what trends may shape local approaches to sustainability and restoration. Q: What inspired the creation of Natural Community Services, and what specific environmental problems were you aiming to address from the start? DeLisle: The company was founded to address growing ecological degradation in our region—things like habitat loss, urban heat islands, and unmanaged stormwater runoff. We wanted to bring attention to sustainable processes and increase education among both residents and businesses. From the beginning, we’ve been focused on designing landscapes with native plant species and building habitats for pollinators, while also encouraging community-led efforts to reconnect with and restore local ecosystems. Q: From your perspective, what are the biggest ecological challenges businesses and municipalities in Southeast Michigan are facing today? Longbucco: There are quite a few, but broadly speaking, climate change and urban sprawl are two of the most pressing. Southeast Michigan – from Detroit to Pontiac – is heavily built out, and impervious surfaces like concrete create major issues with stormwater management. Localized flooding has become a widespread concern, so implementing green stormwater infrastructure like bioretention systems and rain gardens is more important than ever. Habitat fragmentation is another challenge that often gets overlooked. As urban areas expand and natural spaces are divided, we’re seeing a rise in invasive species, along with increased pressure on the green spaces that remain. The need to protect, manage, and restore those spaces is absolutely critical. Q: How would you describe the current level of ecological literacy or awareness among business and civic leaders in Michigan? Longbucco: We’ve definitely seen growth, especially among municipalities, counties, and townships. Topics like sustainability, stormwater management, and climate adaptation are much more present in conversations now than they were a decade ago. Many of these public leaders are responding to increased interest and concern from their constituents. That said, a major gap still exists in understanding the long-term benefits and cost savings of sustainable practices. Too often, decision-makers see the upfront investment but don’t grasp the payoff that comes over time. DeLisle: Incentives can really help bridge that gap. Stormwater credits and grant funding have played an important role in encouraging businesses to explore green infrastructure. Once they see both the environmental and economic benefits, we’ve found they’re more likely to adopt and continue those practices. Q: What are the most persistent barriers that organizations face when trying to implement ecological or sustainable landscape projects? Longbucco: The biggest challenge is often a lack of funding, or even knowledge of where to look for it. Beyond that, many organizations simply don’t have in-house expertise. They may not know where to begin, how to design a project, or who to partner with. There are also regulatory hurdles. HOA rules or local ordinances may restrict things like alternative lawns or rain gardens. And from a process standpoint, getting landscape architects, civil engineers, and ecological planners to collaborate effectively can be tricky. Those groups often come from different perspectives, and aligning them early in the process is essential for successful outcomes. Q: Have you noticed any shifts in how businesses or public entities are thinking about land use, stormwater, habitat preservation, or native landscaping over the past decade? Longbucco: Absolutely. There’s been a major shift among public sector leaders, especially at the municipal level. As people in the community become more vocal about sustainability and green space, public entities are responding. There’s also been an increase in collaborative efforts – nonprofits, cities, and private organizations working together more fluidly than they used to. That’s been especially noticeable over the past five years. DeLisle: As public understanding grows, it has a ripple effect. People start asking their cities and local governments to make more sustainable choices, whether that’s through native plantings or more ecologically responsible land management strategies like prescribed burns. It’s about keeping the community happy while also doing what’s right for the land. Q: What issues or opportunities are particular to Southeast Michigan? Longbucco: Urban sprawl is definitely one of the biggest issues, along with aging infrastructure and climate change. Our region is located in a lake plain, which makes water drainage more challenging. That creates a major opportunity for green infrastructure to play a larger role in how we manage stormwater and climate impacts. There’s also a growing focus on environmental justice, ensuring that everyone has access to healthy green spaces. Both governments and businesses are starting to recognize that quality of life matters when it comes to attracting and retaining talent, and ecological stewardship plays a part in that. DeLisle: The lack of green space in industrial and urban areas is a big challenge, but it’s also an opportunity. With community engagement and the right investments, we can revitalize these areas through green initiatives that improve both ecology and public well-being. Q: Are there any recent success stories or surprising lessons you’ve seen emerge from local projects that could be instructive to others? Delisle: We’ve been fortunate to work on a number of successful public projects. Eliza Howell Park, Heritage Park in Farmington Hills, Normandy Oaks in Royal Oak, Legacy Park in Northville, and several parks for Wayne County and in Van Buren Township are great examples. In those areas, we’ve done everything from invasive species removal and native seedings to prescribed burns and long-term habitat management. One of the most exciting outcomes for these parks, as well as our Detroit River islands projects, is when monitoring data shows a clear increase in native species. They are powerful examples of how the right ecological interventions can lead to